has been thinking about how to find opportunities in the pet category. Although I have kept pets before, the way we raise dogs here is actually quite different from that of foreign countries. The reason is that I think the West entered a society with abundant material a lot earlier, so the pet market there is relatively mature. After years of influence and precipitation, many Europeans and Americans have completely regarded their plush friends as their family members. In our area, people in most areas have just had enough food for not many years, so our pets are actually not that delicate. In a country, only when people eat and drink enough can they take better care of their pets. I think this principle should be self-evident. In the era when there is no food, which company will keep pets and make their pets pampered? Don’t put some star anise cinnamon in a pot and stew it in one pot.
In the developed market, the types of products are quite rich. Many products that we imagine based on our own experience are likely to have been used in developed society for many years. It’s very simple. There are also businessmen, product development specialists, and professional brand promotion personnel in developed societies. And because business development is early, their personnel are often more professional and have richer experience. Because of the free and open market and market competition, more and more merchants will naturally discover new needs and create new needs.
I think many years ago, the basin used by dogs for meals should be relatively simple. Even people in many regions of our country now do not pursue dogs’ meals too extreme, just as simple as it is enough. But in a developed society, it is much more than that. Because people have sufficient material resources, people will naturally make the family members around them have sufficient material resources. Those who keep a pet will naturally reflect their love for their family members on their pets. So many slow-food bowls, which can adjust the height and feeding angle, are known as preventing pets from eating too quickly, indigestion, or making the dog's cervical spine more comfortable. To be honest, this thing is not useless in my opinion. It can only be said that it is not very necessary. But people in developed societies think that dogs are already very expensive, so they have treated them as babies. As a businessman, if you don’t follow the general trend of society, you can only wait to close down. Of course, it is not ruled out that this is a gimmick created by many founding brands to expand the market and sell products. However, other businesses must follow up and must try different ways to further promote it, otherwise they will not be able to seek development. As for consumers, most consumers are actually following the crowd and will be subtly influenced. Fifty years ago, people might think that slow-fooding pots were optional. Fifty years later, others would not need to slow-fooding pots when they saw your dog. Others might exclaim: Oh my God, how could you treat your dog like this? Too cruel!
The market will always develop and change, and the thinking of merchants should naturally be the same. No matter how the product style changes, the product user segmentation will not change. There will always be a distinction between civilian consumers, middle-class consumers and top wealthy consumers. As a businessman, what you need to think clearly at the beginning is actually the problem of positioning. Based on your own life experience, experience cognition, and areas of expertise, we should predict which type of people you are suitable for to make products and how to make it easier to succeed. I think it should be the beginning of everything.
