will share with you a case today. A pet shop owner in Jiangsu earned 1.2 million yuan in just one year by relying on the trick of "getting pets for free"! This free model is suitable for all walks of life. Whether you open a restaurant, clothing store, fruit shop or beauty salon, as long as you learn a few tricks, you can easily make a lot of money.
Story background:
There is a pet shop owner in Jiangsu, his surname is Yang, he is in his thirties, he has loved cats and dogs since he was a child, but when he grew up, he did not have a serious job. He was originally a top student, but after he came out, he had no interest in serious work. After working in an Internet company for several years, he resigned directly and devoted himself to pets. The elders in his family said that he had no future and how much money he could make by opening a pet store was hard to brag to.
How can Boss Yang listen? There is no distinction between high and low in work, and white-collar workers have to look at the boss's face. If you open a pet store, you will deal with small animals the most every day. Isn't that much more comfortable than a boring "serious job"? The pet shop run by Boss Yang is located near the community. Since he often interacts with people in the industry, Boss Yang knows many specialized pet owners. The cost of pets is low, there are many varieties, and they are healthy.
Nowadays, people have a great demand for pets. There are many communities nearby and the customer flow is large. The pet store has been open for three or four years and has accumulated many regular customers. Everyone trusts this store, so it naturally has a certain reputation. It's a pity that God was not kind to him. His good business was ruined by the epidemic. After finally returning to normal business, Boss Yang found that there were fewer and fewer customers coming to the pet shop. The turnover could only be supported by pet food and beauty salons. The business was poor. At that time, I was losing 6,000 to 7,000 yuan every month.
Everyone in the family advised Boss Yang that if he continued to lose money like this, there would be no profit, so it would be better to close down his business as soon as possible and find a job honestly. Boss Yang was not happy and racked his brains, insisting on organizing an event to "turn the tide", so he held an event to "give away pets for free". Unexpectedly, the effect was surprisingly good. Letās first take a look at how Boss Yangās activities are held.
activity plan:
Boss Yangās activity is actually very simple. In summary, there are only two moves, especially the second move is the highlight of the entire activity. The secret to making big money lies in this step. Friends who are interested must dry their eyes to see clearly. . The specific content of this event is as follows:
First, during the event, customers can adopt a pet for free when they come to the store. The original price of the pet ranges from 800 yuan to 2,000 yuan. Now you can take it away without spending a penny. Of course, these pets are very healthy and have certificates of deworming vaccinations. If the customer is worried, they can take them to the hospital for examination immediately. If the pet is found to be sick or unhealthy, the pet shop will compensate the customer.
Second, customers who adopt pets are given a membership card. The amount in the card is the amount of the deposit paid by the customer, which can be used to deduct 10% of the amount when making purchases in the pet store in the future.
Many people are dumbfounded. Pet stores give away pets for free, and they donāt even make any money. What kind of business is this? Is this activity a ādeath rushā for their own pet stores? Donāt believe it, everyone. Not only did Boss Yang not lose money, he actually made money through this free activity, earning 1.2 million yuan a year! Weird, how does this activity make money? Let's look down. Profit analysis of
: The "little tricks" adopted in the case of
are a very small part of the marketing wisdom included in this column. If you are having difficulties in business now, if you lack customers, if your products cannot be sold, you might as well collect them in this column. Find out if there is an industry suitable for you and see how smart people do business.
1. Using free pets as "bait" to attract customers into the store can promote transactions, at least create a hot business atmosphere, and earn popularity and exposure. Now the pet shop has launched an activity where pets can be taken home for free no matter how much they cost. The price of these pets ranges from 500 to 2,000 yuan. Now they can get them for free. Customers will definitely make a lot of money.
People who want to buy a pet will definitely rush into the pet store excitedly when they see the slogan "Pet for Free". Now that the originally deserted storefront has become lively, will it attract more people to the store to participate in activities? This is what we often call the "herding effect". If a store looks popular and has good business, it will naturally attract more customers.
2. There are thresholds for free activities, which are used to screen precise customers, increase the probability of subsequent transactions, and recover a large amount of cash flow. Many people don't understand that the boss will definitely lose money by giving away pets like this, but smart people don't do business at a loss. Boss Yang also set a condition. If you want to get a pet for free, you must first pay a deposit equal to the original price of the pet, because some people With a little calculation, you can get a pet for free and then sell it at a high price, which is even more profitable. In order to prevent this kind of behavior from happening, a deposit is necessary.
3. Use the emotional needs of guests to lock in their consumption and increase the chance of purchasing pets. The boss also set an adoption period. First, each person can only receive one, and it must be returned after 3 months of adoption. If the pet does not want to be returned by then, or the pet is injured or injured, the deposit paid by the customer will not be refunded. Why does
adopt this restriction? Humans are all emotional beings, and keeping pets is to establish an emotional connection with them. How many people would be willing to return a pet that they have worked so hard to keep for three months? Originally, the purpose of keeping a pet is to keep it company, so you canāt just give it back just because you want it. What is the result of
? Most people will choose not to deposit, which is equivalent to buying the pet at the original price, and the pet store will make a normal profit; even if some customers choose to return the pet, the pet store will not suffer any losses and will still gain popularity.
4. Give away membership cards to lock customers in long-term consumption, develop consumption habits, and make long-term profits. Boss Yang also gives membership cards to customers who adopt pets. The amount in the card is the amount of deposit paid by the customer. If the customer pays a deposit of 1,000 yuan, then there will be 1,000 yuan in the membership card, which can be used for future purchases at the pet store. Deducting 10% of the amount is equivalent to a 10% discount.
Boss Yang uses the gimmick of "free pet adoption" to attract customers, uses human nature for marketing, and makes customers willing to pay out of their own pockets. In addition, giving away membership cards and spending money can make customers feel like they are taking advantage of it, so After this series of "serial recruitment", the pet shop attracted nearly 500 members in total, recovered cash flow of 480,000 yuan, and made a lot of money in one year, with an income of 1.2 million yuan. This case of
only intercepts a small part of the course below, and there are at least two profit points in this activity. Anyone who wants to know how smart people do business must click here to take a look. Our courses cover more than 380 stores and more than 600 sets of activity templates. These methods are real, effective, and easy to copy. Business people can apply them directly. There will always be one that suits you.
Of course, the activity (industry) cases cited here are only a small part of the methods. There are more strategies, opportunities and "routines" about physical store management in my column. And summarized hundreds of the most cutting-edge money-making industries and new categories. If you are interested, you can click to see if there are any projects suitable for you.
