Image source: Oriental IC
Blue Whale TMT Channel reported on July 8 that Ruoyuchen recently announced a strategic investment in pet medical research and prevention brand "Beizhenbao" to seize the opportunity to lay out the pet health market. It is reported that the latter has completed tens of millions of yuan in Pre-A+ round of financing invested by Ruo Yuchen and others. The financing amount will be used for new product research and development and channel expansion.
It is understood that Bei Zhenbao was founded in July 2019, targeting people in first- and second-tier cities. It has successively launched products including Yanweile, Youchangqin, Youchangliang, Miaoningkang, Gastrointestinal Health, and Haishengsujing. 6 functional pet health products including Neng Shui. It is expected that in the second half of this year, Bei Zhenbao will launch 4-5 new products including no-wash antibacterial care solution.
Regarding this strategic investment, the person in charge of Ruoyuchen Investment said that with years of accumulated online operation experience, Ruoyuchen will focus on meeting the core needs of consumers as the starting point, and invest in companies with high R&D barriers and ultimate product strength. Consumer product brands. As an emerging brand in the field of pet health, Beizhenbao has considerable strength in product research and development and channel operations, and has huge room for future development. According to
data, China's pet health market will reach 40 billion yuan in 2020, and the market size is expected to reach nearly 100 billion yuan in 2025. Ruoyuchen believes that the Chinese consumer market has bid farewell to the era of extensive money-splitting marketing. The driving force for the growth of a brand's penetration rate requires not only the deep penetration of consumer awareness, but also the support of strong research and development. Product updates and iterations achieve higher product repurchase rates.
If Yuchen strategically invests in Beizhenbao, it values the latter's ability to continue to improve and maintain high product quality. According to reports, Beizhenbao is a brand with technological research and development as its vitality. Its products are all developed with the participation of Huazhong Agricultural University, Qingdao Medical Prevention and Disinfection Professional Technology Center and other experts and professors in the pet field, and every product of Beizhenbao is Each product will be tested for efficacy through controlled experiments, and we will promote traceable pet health solutions.
