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#Marketing#
Nowadays, sucking cats and dogs has become an indispensable part of many people’s lives. Owners generally regard their pets as relatives or friends, and they also provide spiritual companionship and spiritual comfort.
Therefore, the status of pets in the family is getting higher and higher. They share their daily lives on social platforms, prepare snacks and toys for pets, and even hold parties for pets.
As a brand, as long as you are determined to seize the next wave of consumption and capture the hearts of contemporary young people, then pets are a marketing tool that should be considered, and it is very likely to be a new marketing breakthrough for the company. Promote explosive points and business growth lines.
But what we call "pet marketing" does not refer to how brands in the pet industry market, but how major brands use pet elements to gain market share.
1. Use the appearance of pets to highlight the cute elements
In recent years, the "cute" element has been deeply loved by consumers. Advertisements with cute elements are particularly likely to become popular, and products with cute elements are also prone to becoming hits.
For example, in 2019 Starbucks launched the pink cat claw double-layer glass. With its cute shape and limited-sale marketing, many consumers were willing to queue up all night to buy a cup, and the price was also very high. It is enough to see the appeal of cute pet elements to the public.
2. Adorable Pet Endorsement
The "Naiva Family" popularized by Li Jiaqi not only has its own group show, but also cooperated with Perfect Diary to launch a joint eyeshadow palette, which sold 300,000 palettes on the first day of sale. This ability to carry goods is really not inferior to that of celebrity spokespersons.
Therefore, when choosing partners for cooperation, brands can also consider cute pets that are highly popular and consistent with their own brands, which may bring unexpected growth opportunities to the brand.
3. Emotional needs
When brands want to arouse emotional resonance, they usually approach it from the perspective of family, friendship, warmth, etc. Over time, consumers are prone to aesthetic fatigue and it is difficult to arouse emotions in their hearts.
In fact, brands can try to start from the perspective of pets. Contemporary young people are under great psychological pressure, and many people have "social anxiety". When they return home from get off work, they prefer to stay with their pets, so the brand's advertising and marketing uses pets. and other elements can bring similar spiritual sustenance to consumers, establish emotional connections, and make it easier to get out of the circle.
Therefore, making good use of pet images and IP can make corporate brands fuller, more prominent, more differentiated and significant. Act quickly ~
Author: Wang Dongxu
