pet industry news, On October 8th, JD Pets "Keep Your Pets With Peace" Strategic Upgrade Conference and the launch ceremony of JD Health Pet Hospital was held in Beijing.
At the press conference, JD Pets comprehensively upgraded the strategy of "raising pets with peace of mind" and will provide a more comprehensive new experience of "raising pets with peace of mind" on the upcoming JD 11.11. Jingdong Health Pet Hospital, as the most important upgrade of "raising pets with peace of mind", also announced its launch at the press conference. As the first batch of Internet pet hospitals in the industry, JD.com Health Pet Hospital will not only provide pet owners with one-stop medical and health services and meet the needs of "inquiry and peace of mind", it will also bring beneficial help to promote industry development and standard construction. Explore and create a mutually beneficial and symbiotic market pattern for ecological partners.
JD Health Pet Hospital is officially launched
, said to the vice president of JD. With the continuous iteration and upgrading of strategy, JD Pet hopes to build the most trusted one-stop pet life-cycle shopping service platform, and create a harmonious and beautiful life for pets.
layout pet market
Jingdong "peace of mind pet care" plans to open a major upgrade Liu Lu
Jingdong retail pet business group general manager Express,As the pet economy continues to heat up, the demand for more refined pet food, pet services, and pet medical care is also exploding. Nowadays, people’s pet life still has many pain points: most users lack experience in pet care, cleaning, feeding, interaction, etc. They don’t know how to solve the problem of pets getting sick, don’t know how to choose pet foods & products, and keep pets. It makes the home smell unpleasant and other problems that plague people's pet life.
Not only that, but the quietly emerging pet industry also has many problems, such as serious brand homogeneity, excessive product marketing, opaque prices, insecure services, etc. There is also a lack of platforms that can provide one-stop solutions. , Unable to fully meet their needs of "raising pets with peace of mind".
JD.com has been in the pet industry for more than ten years. In recent years, it has achieved rapid growth in the pet industry far above the industry average. In order to better serve the pet owners and their pets, and in response to consumer pain points and industry abuses, JD Pets officially implemented the strategy of “raising pets with peace of mind” this year. The starting point is caring services such as “play and retire” to show consumers the sincerity of “going to JD with peace of mind”. Through the establishment of a pet shopping and service platform covering the four major needs of "Eat at ease", "Use at ease", "Question at ease", and "Service at ease", to achieve a comprehensive, omni-channel, full-scene, and one-stop service for pet owners Quality service.
Covers 7 second-level departments and more than 3000 pet doctors _ _span1
At the meeting,The person in charge of the Jingdong Health Pet Hospital project said that for pet owners, although the medical needs of pets are lower than the frequency of "eating, drinking, housing, and transportation", it is more difficult to make people feel at ease. The "difficult and expensive medical treatment" has always been the biggest pain point in the life of pet raising.
Because of this, the official launch of JD Health Pet Hospital can be regarded as the most important step in the upgrade of "safe pets". On top of the 7X24-hour online pet health consultation and consultation service previously launched, Jingdong Health Pet Hospital will rely on full-time pet doctors, cooperative pet hospitals, and currently covering 7 secondary departments composed of more than 3000 registered pet doctors. +C+N" system, establishes full-process service scenarios covering specialist and specialized disease centers, pre-diagnosis consultation, post-diagnosis management, online follow-up consultations, hospital visits and inspections, and provides pet health services in full scenarios and full lifecycles.
Not only can pet owners communicate directly with professional veterinarians, they can also obtain pet medical and health services including health consultation, online consultation, and referral to the hospital. With the cooperation with more ecological partners, Jingdong Health Pet Hospital will also provide a series of health products and services such as prescription drugs, prescription food, medical equipment, health products, vaccine appointments, etc., to comprehensively protect the health of pets.
overweight service peace of mind
launched pet medical card and staple Tuiyou quality certification
on "interrogation peace of mind" ,In this strategic upgrade, JD Pet has also added "service peace of mind" and launched a "pet medical card" to realize medical insurance reimbursement for pets. Different from the traditional pet insurance industry's reimbursement model with expense reimbursement forms, the "JD Pet Medical Card" is similar to a medical insurance card, which simplifies the claim conditions, with high-efficiency direct claims, 0 deductibles, full disease claims, and 80% high claim ratio. Features. At the same time, Jingdong Pet has established a complete pet life cycle file, opened up a comprehensive online and offline service system, and realized the health management of the pet life cycle through personalized services. At the same time, it has created more efficient and precise marketing for the pet industry cooperative brands. system.
staple food promotion quality certification as an important starting point for "eating with peace of mind" is also one of the highlights of this upgrade. Based on the existing pet food industry standards such as the National Standard and American Standard AFFCO, JD Pets has integrated resources to launch the "JD Platform Full-Price Pet Food Promotion Standard" to provide pet owners with high-quality and reliable pet staple food selection services. After many levels of selection, more than 300 high-quality staple foods have been marked with the "Quality Certification" label, allowing pet owners to buy with confidence. In the Jingdong Pet Super Product Day on October 9th, these pet staple foods that have obtained "quality certification" are bound to become hot products.
JD Pets has joined a number of authoritative organizations and
_span_span1 Span1 Span1 Span1 Span1 Span1 Span1 Span1 Span1 Span1 Span_span Growing up, China's pet industry is ushering in a golden period of development. JD.com also acts as an industry connector. At the press conference, Jingdong Pet and China Small Animal Protection Association , China Veterinary Association , China Veterinary Medicine Association and other authoritative organizations,Together with brands such as Red Dog, Nestle, Fraien, Weishi, Royal, Ruipu Bio and other brands, they formally initiated the establishment of the "Safe Pet Quality Alliance", calling on the whole industry to work together. Improve the quality of products and services, and create more peace of mind and inclusive value for pet families.
Under the layout of "raising pets with peace of mind", JD Pets have achieved "tasting with peace of mind" and "hours", and the newly released "Jingdong Healthy Pet Hospital" and "Quality Certification for the Promotion of Main Food" And the "Pet Medical Card" service continues to increase the number of "raising pets with peace of mind". At the same time, the "consultant service" is also being continuously improved, bringing pet owners a more extreme service experience. From pet e-commerce to pet health management, from pet pre-sales service to one-stop pet life, JD Pets, which is fully committed and leading the layout, is constantly pushing up the service level and ecological scale of the pet industry.
"On the upcoming JD 11.11, JD Pets will focus on high-quality resources and turn 200 trending new products into sales explosions." Liu Lu, general manager of the pet business of JD Retail Group, revealed a "small" at the press conference. "Goal" brings more expectations to pet owners and partners. She said that in the future, JD.com will continue to work with participants in the pet industry to create an ecosystem of safe pet raising, and work together to create a better pet raising world for pet owners.
