Red Star News Network (Reporter Qin Xia) reported on September 22 1993 was the 10th anniversary of my country's panda rescue campaign. Chengdu held the "International Panda Festival", and then became the International Panda Festival on September 22 each year. Today is the 29th International Panda Festival. This year, on the Jinjiang 1.314 love line, a "I am in love with a panda" event jointly launched by Bainian Chunxi Group, Jinjiang District Cultural and Sports Tourism Bureau and Jinjiang Ludao Group is "sprouting" sweetly, pandas and love. A different "spark" came out of the collision.
At 4 o'clock this afternoon, at Qingling Pier, a music concert played the prologue of the surprise of the entire love line. The independent musician "Imperial Court" combines multi-ethnic musical instruments with electronic drum beats, and uses the original music style to play the rhythm and rhythm of mountains and rivers, which is tolerant of diversity and fashion freedom. The panda-themed folk dance is accompanied by a wonderful performance of traditional drums, with a strong and powerful style without losing the charm of the country. In addition, there are stop-motion animation videos on the theme of pandas, super-high panda catwalks, and a lively and extraordinary press conference like a grand carnival. The super cute and naive "Shudu flavor" can walk through the "love zebra crossing" and "international style". The beautiful electronic music and mobile art attract young men and women to stop and pay attention. A unique panda IP in Chengdu and Jinjiang love culture are renewed, enriching the romantic city connotation of Chengdu.
As described by Chen Guangyu, the founder of GOGOPANDA Panda Departure brand and chairman of the Sichuan Cultural and Tourism Creative Industry Alliance on stage, the "Zhujin River" in Jinjiang District has a rich culture, not only possessing the cultural characteristics of fashion trends, but also more like Cultural roots such as "Hejiang Pavilion" and "Tianxian Bridge". The linkage between Love Line and Panda IP makes this release not only the ingenious "Panpan" and "DaDa" independent IPs of "couple" pandas, but also an ingenious reflection on urban culture.
At the beginning of Hua Deng, 22 newly released "pandas" with different shapes formed two teams, strolling the whole love line, and carrying out a "love movement" parade. They took photos with citizens, distributed benefits, stopped at businesses along the route to attract popularity, and interacted with the surprise "pop-up" cuteness, which is like a beautiful scenery along the Jinjiang River.
The organizer said,The purpose of this event is to use a more innovative activity model to enhance the popularity of Jinjiang 1.314 Love Line, and to shape the public's high awareness of the line through a highly innovative and immersive experience of "love and movement". At the same time, as an important thread of Jinjiang’s "Four Tides Special Line", the Love Line will continue to play a key role in promoting the integration and development of Jinjiang’s commercial districts. Greenways and surrounding back streets will be gathered, and more sub-streets will be covered. With the goal of being "pleasant", we will explore the formation of a model of integrated development between Jinjiang Riverbank and "Human City Environment Industry". In addition, to promote industrial development and the city Renewal, the love line will also rely on the "Mother River" of Chengdu Jinjiang, a "charm belt" that integrates Tianfu culture and urban functions, and plant the "source of vitality" for people's livelihood and urban ecology.
Editor: Duan Qilin
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