"On such a hot day, you must choose a shopping mall for dinner because it has air conditioning and good environment." Last week, the "Mall Feasting and Food" series of activities hosted by Siming District Commerce Bureau and hosted by Xiamen Press Media Group launched. The "ninth largest cuisine " proposed also aroused heated discussion among citizens.
Nowadays, shopping mall food has become a representative category of the catering industry, and it focuses on the most popular catering brands and business formats nowadays. Many citizens believe that the mall not only has convenient parking and good dining environment, but also provides one-stop services such as catering, shopping, and entertainment.
text/Reporter Hu Xiaoqin Song Jie Yang Lu
Shopping mall food. It has its own unique shop guides, integrated dishes, innovative dining styles and its own social attributes. It makes the shopping mall food a unique style, which can be called the "ninth largest cuisine" of Chinese food. Taking the super species as an example, the store recruitment revolves around the theme of nature, and the restaurant is covered with green leaves and flowers to create a fresh and natural atmosphere. In terms of dishes, the same lobster also has a fusion of different flavors such as butter baked, typhoon, and garlic to suit the diverse choices of young people. In terms of dining style, its open-style, self-service ordering and picking food are different from street shops. In addition, the mall-themed restaurant is also very popular, such as the Zoo Cafe with various animal dolls around the dining table, which has its own social attributes because of its cute shape.
Even restaurants of the same brand, the stores that settle in the mall have different dishes settings. Taking Gushan as an example, compared with street-side stores, the per capita stores opened in JFC will be relatively low. At the same time, according to the surrounding white-collar workers, the restaurant will also add lunch set meals, etc. These are all determined by the mall’s unique customer base and positioning.
Personalized Store Tip When you recommend the restaurants in
shopping malls, you are mostly young people, and among them are mainly women. Therefore, compared with other street restaurants, you pay more attention to product packaging, such as personalized design and environment.
When you enter the mall, what is the first thing that attracts you? Name, logo, personalized decoration or a restaurant’s creative signature dish? "The food in the mall can be described as 'changing with each passing day'. Every time I go there, new brands will emerge. Without knowing the restaurant enough, I will first look at whether the special dishes it focuses on is the type I like. Of course, the 'appearance' and the decoration feel of the restaurant are also very important. If it is personalized enough, my friends and I are still willing to try it." said a netizen Grace.
Next, "Mall Farming, Eating, Drinking" will focus on shopping mall food, and will recommend restaurants with specialty shops in shopping malls and their creative signature dishes. We will also launch a "popular store recruitment selection" on the food official account platform of "Tihu Xiamen" of Xiamen Evening News. Have you been impressed by the store name, store sign or space design of which store is very popular? Welcome to scan the QR code in the upper right corner of the newspaper to recommend it to us. We have prepared generous food gifts, and you will have the opportunity to win overlord meals, discount coupons, etc.
Creative dishes recommendations: Ice Guluo pork
Guluo pork is a classic work in Cantonese cuisine. Taotaoju Gourmet with a fresh and fresh way of eating Guluo pork again. The sweet and sour marinade turns into a thin coat, wrapping the hot and spicy plum meat, presented in the ice-cold method, the sweet and sour Guru meat is crisp and upgraded again, and each bite is a wonderful pleasure of ice and fire.
A century-old Cantonese teahouse that combines Chinese and Western
Discovery place: SM New Life Plaza
Store sign: Taotaoju
Taotaoju started in 1880 (the sixth year of Guangxu), and was a place where literati and celebrities gathered from all walks of life. The famous Reformed Shikang wrote the three words "Taotaoju" in person, which means "joy and Taotao" to come here to enjoy tea. Although it is a century-old store, Taotaoju, which settles in the shopping mall, is more like a teahouse than a comprehensive restaurant. The decoration is both simple and modern. The plaque-style shop signs and Cantonese teahouse-style Manchu windows, cages, rosewood chairs, etc. reflect the strong historical sense of the restaurant, while the fashionable chandeliers and seats are more daily, casual and comfortable.
Creative dishes recommendations: Rock District Grilled Skewers Series
This dish is inspired by the Westerners’ weekend barbecue culture. As a derivative product, it combines different flavors from different countries. A skewer can be paired with salads, seafood risotto or fried onion rings, and a special dish made the skewers series become a special dish in the Rock District.
pioneering and enterprising Australian restaurant
Discovery place: AVIC Zijin Square Rose Park Commercial Street
Store sign: Rock District
Rock District is the earliest developed area in Australia Sydney . More than 200 years ago, the first explorers who set foot on Sydney Bay started their carnival on the rocks covered with golden sandstone. The owner of this restaurant returned from studying abroad in Australia and hopes to build their rocks in the land of Xiamen, like the pioneers of the New World, with the same adventurous spirit and enthusiasm for Australian food.
Creative dishes recommendations: Pineapple shrimp balls
Taiwan produces a lot of seafood and fruits. This dish combines the umami flavor of seafood and the fresh sweetness of fruits, combining the tenderness of shrimp, the sweetness of pineapple and the sourness of passion fruit. It has a crispy skin and a fresh mouth. It also won a gold medal in the Tainan Food Festival competition.
Familiar Neighbor's Taiwanese flavor
Discovery: Jianfa JFC Pin Shang Center
Shop Tip: One Tea One Sit
Tea Culture has an important position in Taiwan and Xiamen. Sitting down to have a cup of tea is an essential etiquette to entertain friends. The meaning of sitting on a tea is to cherish the fate of sitting down with the heart of a cup of tea. The decoration styles of the tiles and white chairs and glazed lamps in the store are all in line with the store’s design. Although it is a restaurant with Taiwanese characteristics, the details also reveal a little southern Fujian flavor.
Creative dishes recommendation: HELLO KITTY original pot base
Different from other Sichuan hot pots, spicy butter is a cute cartoon style, or HELLO KITTY or Zhaocao, there is always a "hot pot bath" you like. In addition to its cute shape, the pot bottom also has an authentic Chongqing flavor. It is made of 100 secret seasonings and Chinese medicinal materials, and is cooked on site after 20 processes and 120 minutes.
cute Sichuan hotpot
Discovery place: California Commercial Plaza
Store sign: Spicy art
Alliance due to art is the prerequisite for the birth of Spicy art , and Spicy is also an extension of its biggest investor's name, so it is named Spicy Art . In terms of decoration, the antique decoration style and brush font shop sign reflect the traditional flavor of spicy arts, and a chili pepper on the shop sign points out its characteristics. At the same time, the operator hopes to make hot pot catering as extreme as possible and present higher quality and artistic conception to the fans.
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