Why do you need to do animations to burn money and possibly lose money?
In the eyes of many game practitioners, making games into animations will make nothing but thankless.
But maybe things are changing.
Recently, the "Genshin Impact" project team under Mihayou announced that the "Genshin Impact" animation project jointly produced by the "Genshin Impact" project team and the animation production company ufotable (UFO Table) has officially started.
This is also the second anniversary of the launch of the "Genshin Impact" game, and animation production has officially started.
The relevant person in charge of "Genshin Impact" said that the "Genshin Impact" animation project will maintain its consistent persistence in the high-quality content of "Genshin Impact" game and devote itself to the production of the project in a intensive manner. "Strive to meet travelers as soon as possible in the animation project, and I also look forward to everyone's enjoying this work in the future."
is thankless, why bother to do it?
Regarding this, Hu Lei and Shule on Finance Network exchanged some questions. I thought:
may be hard work, but if you do well, you are opening the gold mine. Don’t you see Pikachu (Pokemon)’s super money-making ability!
On the surface, the animation production cycle is long and the investment is large, and it has always been considered a behavior that burns money and has a low return rate.
But in fact, although as a game derivative chain, animation is not as "risking for wealth", Genshin Impact, as a two-dimensional game, must have an animation to maintain the concept of the two-dimensional, extend its world structure, and form a multi-dimensional influence on the two-dimensional fans.
Even if you lose money and make a name for yourself, Genshin Impact needs animation to clamor for its influence.
In fact, Genshin Impact has been doing this all the time.
Previously, "Genshin Impact" produced a large number of high-quality video short films that serve character shaping and plot promotion, such as the character demonstration video "Zhongli: Listener", the game drama short film "Goddess Split View", etc. In addition, "Genshin Impact" has also released serial comics, developed documentaries, original music albums, held online concerts, and cross-border linkages with multiple brands.
As for the industry's belief that there are only few successful game companies in making animations, it is a big mistake. One of the major characteristics of
2D games that distinguish them from other games is that their stories, settings and characters are all 2D, that is, animation. This natural connection makes it at least not a threshold for making animations. At the same time, the 2D color of its user group ensures that its animations will have a considerable original fan base.
In addition, the most successful peripheral derivative in history is precisely the animation produced by the game company, namely Nintendo's Elf Mengkebao, which relies on animation for a larger spread, making the influence of this IP no longer limited to games, but appears in reality.
Ufotable, which cooperated with Mihayou this time, is a leader in the field of game adaptation animation.
The company has always been known for its excellent production quality. The animated film "Demon Slayer: Infinite Train" produced by it was released in 2020, and it won more than US$500 million in box office worldwide, ranking first in the year-round box office. In addition to "Demon Slayer: Blade", ufotable's representative works include classic works such as "Fate/Zero", "Fate/stay night: Unlimited Blade Works", "The X", and "Live Strike/Sword Dance".
At the same time, currently popular games are building their own worldview, and making animation is a shortcut.
games have a worldview, unless they are casual games, whether it is Conra and Mario Bros. in the 1980s, or the current Glory of Kings and League of Legends, they have certain story backgrounds and character settings, which is the baseline of the worldview.
story can be slowly derived (edited), provided that the game's IP is more popular and no longer limited to the game, so as to break the circle.
The previous popularity of "League of Legends: Battle of the Two Cities" and its "children's song" "The Lonely Brave" is an example.
In addition, only by making the game IP can the popular games survive better.
, on the one hand, is to gain more fans and profits in various game derivatives peripheral fields.
On the other hand, the original carrier games were eliminated, and more games can be derived to extend their lives and last for the market, such as Mario Bros., Pokémon, Assassin's Creed, etc., all of which survived in this way.
Author Zhang Shule, columnist of People's Daily and People's Posts and Telecommunications, expert of Zhongjing Media Think Tank, senior industry commentator
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