Takeaway merchants will always issue some coupons with full discounts, and the platform will also issue some general coupons. Consumers can also receive coupons by applying for a membership. I remember that in the first two years of the takeaway platform, I often had free meals, lunch for 1 yuan, hotpot buffets and other activities. I couldn’t tell how happy I was in such a day! Just imagine a 30 yuan chicken rice with chicken soup, but you got a coupon of 29 yuan, and you can also get free shipping. Are you happy?
Recently, many consumers have found that shops frequently do activities. Basically, every store has activities such as discounts or visiting the store to pay for coupons, which will make consumers feel that there are "tricks" in the dishes. Riding bull and Kanxiong investigated this matter and asked several staff members who often ordered food. They said: "The full discount is a must. Others are doing it, and we have no choice. The price of ordering is also rising, so it seems that the discount has been received, but in fact it is not much cheaper!" Through these words, Riding bull and Kanxiong immediately understood what it means to get a chess first step. When everyone is still feeling "sorry" to use the coupon, the price may not be cheaper after you use the coupon.
Now ordering takeout is not only expensive, but also an additional fee for tableware. If you look closely, you will find that it is obviously a plastic box, and each one is charged one yuan. The delivery fee will be increased according to the peak hours, and the shipping fee will be charged step by step according to the specific route. The boss behind this is the "takeout platform". When riding a bull and watching the bear, some merchants shouted: "It's not that I want to increase the price, and I don't want to close the business either!" The delivery fee and platform commissions for takeaway are getting higher and higher. If the dishes in the shop do not increase the price, it will not only not make money, but it is equivalent to losing one order. In fact, the price of shops has not been raised, but other costs have increased. This is the reason why merchants can do nothing about it. The activities of shops that have been reduced have also changed the price of goods in advance, and the purpose is to attract popularity.
The platform does the full discount activity for "repeated customers", and the burden of this part of the cost is borne by the shop. Just imagine, if the dishes become much smaller after the full discount, the taste is much worse than before. Will you be satisfied even if it is cheaper? Therefore, it is really stupid to do so. Then there is only one way left - to increase the unit price. Qiniu Kanxiong believes that large food delivery platforms are either listed or on the road to listing, the development of the platform will inevitably require more profits. When consumers feel that the intensity of the reduction is increasing, they should also recall how much the same ordering cost for this shop a few months ago? The wool comes from the sheep, and it is not surprising that the current takeaway platform is described as "monopoly".
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