The catering industry is recovering in 2021, and the market has changed quietly. At the moment when the catering market is changing rapidly, the old methods can no longer solve the current problems, so the current market acquisition is the key. Catering people know that those who win customers will win the world. As long as they have customers in their hands, others will always rush to become partners of the company. Therefore, catering people might as well make themselves the core of the resource collection, expand customers multiple times at a time, and benefit from multiple incomes at a time.
This article is a marketing and customer expansion activity for catering people, allowing merchants and enterprises of the foreign industry alliance to share resources, and jointly open the road to wealth to attract traffic and acquire customers.
The background and purpose of this event is that this event focuses on the consumption of a happy family life, displays various products and services of Zhongcheng Hotel, highlights the characteristics of the hotel, and improves the sales of various gift orders such as baby banquets and birthday banquets, as well as various conference, business event orders and other products or services in the hotel.
activity to carry out the early
activity to set up an activity group in the early stage, and the hotel organizer designs the products sold on the same day; if necessary, report to the local police station based on the number of people; determine the site usage area and construction layout, event process and other contents; carry out investment promotion activities and external publicity mobilization meetings; and other related physical objects such as the request for various information by exhibitors are promoted simultaneously.
activity is carried out in the medium term
activity is carried out in the medium term. First of all, the number and category of exhibitors must be determined, and the invitation will be launched. The scope of the invitation targets is referenced: wedding, jewelry, wine, women's shoes, sports, mother and baby, housekeeping services, early education, parent-child, beauty, fitness, tourism, homestay, pets, health care, physical examination, medical beauty, insurance, home furnishings, decoration, real estate, food, photography, etc. Then sign an exhibition agreement with the merchant, select booths, unify the exhibition, prepare a number of tablecloths and distribute chairs.
"Happy Life Carnival" event is an event of "I am for everyone, everyone for me", so the hotel requires all exhibitors to bring no less than 10 customers, family members or friends to participate in the event and share resources. Each exhibitor will charge a deposit of 1,000 yuan. The organizing committee will generally issue no less than 10 tickets to exhibitors, with 20-30 tickets as the best. The exhibitors will issue tickets to their respective customers and stamp the exhibitors on the sub-coupons issued to the customers. On the day of the event, the ticket staff of the organizing committee strictly check the tickets. The torn off the sub-coupons are used for lottery and the final number of people verification. The deposit of the exhibitors can be refunded if the total number of sub-coupons reaches 10. For each sub-coupons, a deposit of 10 yuan will be deducted.
The organizer uniformly produces the entire event promotional poster and separate promotional posters and short videos from each merchant. Here we need to collect image photos of all exhibitor bosses, corporate logos and promotional copywriting, etc., to produce promotional posters for publishing them through self-media channels such as Moments, Weibo, and Douyin. The background pictures of the on-site layout construction of each merchant are drawn according to the unified size given by the organizer. The organizer is responsible for printing and building, and then confirming the exhibition time of the day to ensure safety and quality.
Two days before the event started, the hotel used the hotel as the coordinate dot and 1 kilometer as the radius, and carpet-style street shop merchants sent tickets to the store along the street in the name of the hotel. Mainly serving nearby residents such as supermarkets, hotels, fruit shops, and barber shops, these stores can be distributed cash in accordance with the reward mechanism. Give these store owners some invitation letters, and then ask the boss to sign his name or phone number. Invite the boss to attend on the day of the event, and finally check the ticket stubs and settle the ticket stubs at 5 yuan per coupon stub, with a maximum of 500 yuan. The day before the
event was launched, the
event was officially started, and all exhibitions and related work were completed the day before the event officially started, and the invitation was confirmed with all merchants to ensure that the tickets had been given to the invited customers, and all merchants were required to inform and remind customers to participate in the Happy Life Carnival the next day through text messages, WeChat or telephone.
When the event officially started, all exhibitors were required to arrive at the venue 3 hours in advance on the day of the event, to undergo a ticket check and enter the venue in an orderly manner. All merchants need to register the number of staff in advance, and receive a work permit and sign. If the work permit is lost, they must be compensated according to the standard of 100 yuan per certificate. Staff are required to keep it properly and wear it at all times. The organizer issues meal tickets according to the number of lunch scheduled by the merchant in advance and informs the lunch venue and meal time. The official start time of the event is 13:00. The organizer arranges a ticket inspection team to strictly follow the ticket inspection requirements, and the torn off sub-coupons are used as lottery tickets; guests enter the venue one after another, guiding guests to take photos at Internet celebrity attractions or gift points to post gifts to friends to get gifts; the main stage of the event starts from 13:30, and interact with lottery, flash sale or auction at every hour and half, lasting until 18:00, a total of 10 times; merchant activities can be promoted at non-hour and half, and they need to make an appointment in advance (charges are available); various product promotions and sales of the hotel continue at non-hour and half, at least 5 times; clowns can be arranged to slap balloons and unlucky bears and other bad bears can be interacted among the crowd. When the event is especially close, please inform all guests that you can enjoy delicious dishes from the Happy Life Food Festival at the hotel restaurant (buffet restaurant or buffet area). That night, all the behind-the-scenes footage of the event, official accounts, photos, short videos, etc. were released, and all merchants were asked to forward and interact.
activity specific process arrangement
10:30-11:30 Exhibitors sign in and enter, get a work permit
11:30-13:00 Merchants organize their booths, communicate with each other and jointly conduct activities; exhibitors eat at meal time (you can arrange meals by yourself, or you can purchase meal coupons)
13:00-14:00 Guests check tickets and enter the venue, and the sub-coupons are put into the lottery box (ticket inspection, 2 people) donate clothes and receive water, (register donor information, water delivery, 2 people)
14:00-19:00 Guests check tickets and enter the venue. Guests can go to the exhibition freely and participate in lottery, games, communication, etc.
stage process
13:00 The host opens the show and reports merchant discounts
13:30 The first round of lottery (10)
14:00 The second round of lottery (10)
14:30 The third round of lottery (10)
15:00 The fourth round of lottery (10)
15:00 The fifth round of lottery (10)
16:00 The sixth round of lottery (10)
16:30 The seventh round of lottery (10)
17:00 The eighth round of lottery (10)
17:30 The ninth round of lottery (10)
18:00 The tenth round of lottery (10) and the special prize (1); the host finishes and informs all guests that they can go to the hotel restaurant (buffet restaurant) for a fee to enjoy the delicious food of the Happy Life Food Festival
19:00 The deposit is refunded for the vote and the bonus is given.
Revenue accounting
Usually, there are 50 merchants participating in a Happy Life Carnival, each of which pays 1,000 yuan for construction, the organizer's income is 50,000 yuan, the cost of truss painting is about 8,000-10,000 yuan, the purchase of gifts is 10,000 yuan, and the gross profit is 30,000 yuan. The income from customers' on-site banquet reservations and other content is immeasurable. According to the author's statistics, there are at least 30 companies that have held this event, with an income of nearly 1.2 million yuan.
The organizer can guide each merchant to prepare a lottery gift separately. In this way, the organizer can be invited to the stage and conduct the lottery and publicity together during the lottery. Most merchants are very willing.
Café is regarded as an entrance, and hundreds of industries are regarded as an exit, and as a thinking perspective, resources will change. The traffic and customers brought by these cooperative merchants are all precise development customers of the enterprise. The customers have arrived. Whether they can attract customers to take orders depends on the hotel's ability.
It is a systematic project to build a banquet hotel well. The topic of banquet marketing and banquet operation will eventually be deposited on the brand. Acquisition of customers is just one of the starting points. The real brand precipitation comes from fine grinding at the operation level.
——This article is excerpted from "China Good Catering" magazine
——This article is excerpt from "China Good Catering" magazine
Order link: China Good Catering Magazine-Zhongcheng Weiye official website
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