Author: Xu Yuexin
Editor: Shi Yaqiong
Mizhi Technology was founded in 2018. It is an AI platform company that is deeply involved in the vertical field of AR. It focuses on the two key sectors of artificial intelligence and augmented reality (AR) of the digital economy. It has also made an AR algorithm engine and a 3D rendering engine for the two ecosystems of mini programs and web, laying the foundation for the rich AR vertical scenes in various industries. Zhang Tianfu, founder and CEO of
, told 36Kr that the core focus of Mizhi Technology lies in the AI platform . "We develop AR algorithms through AI, covering five dimensions of AR's display media, rendering, interaction, recognition and tracking, and cloud computing. In particular, the development of rendering engines can achieve the same texture effect as real products. It currently supports 3D rendering and real-time interaction of all categories of products." The effect of real-time rendering of
Mizhi Technology through 3D modeling
Mizhi Technology has created a "all-item platform" based on saving costs, helping brands create more revenue and better experiences for consumers. "Everything Platform" includes a training platform, a cloud computing AI data processing middle platform and a SaaS/PaaS product front-end platform. : The training platform is used to create more algorithms and products. The cloud computing AI data processing middle platform and the SaaS/PaaS product front-end platform (Kivicube) assist the developed algorithms to create practical application cases in different industries and business scenarios. The three platforms complement each other.
The company's current AR engine capabilities include image recognition and tracking, face recognition and tracking, foot recognition and tracking, spatial SLAM, AI portrait segmentation and advanced rendering, etc. Most of the algorithms have been applied in mini programs and the web. Zhang Tianfu said that the company chose to first create web-level algorithms to meet the needs of customers on the entire platform, and the web layer can easily migrate AR application scenarios to mini programs for domestic customers.
Currently, the company's algorithm has completed a commercial transformation. Most algorithm products are charged in an annual fee mode. Customers can directly purchase SaaS products and then upload SKUs and flat images to create content. Mizhi Technology also has a complete backend management platform to help customers better create content. Zhang Tianfu, founder of
, once led an international CV R&D team, and has accumulated many years of technical accumulation in core computer vision algorithms. Other members of the team have also had many years of experience in the AR field. "Since we embarked on the R&D journey of AR in 2012, we have participated in the production of the most popular AR campaign and education vertical AR scenarios, experienced the acquisition of Metaio by , Apple , and invested in the R&D of AR smart glasses, etc.," Zhang Tianfu told 36Kr.
Zhang Tianfu said that since its establishment in 2018, Mizhi Technology has started the research and development of its own AR algorithm engine and established algorithm barriers. Later, we developed our own rendering engine to solve the problem of unrealistic model effects. Finally, we must increase the frequency of use, user stickiness and dissemination to form user barriers and customer barriers. Based on the web and mini-programs, the problem of where and how to experience AR is solved. Data provided by Mizhi Technology shows that each product of the company can bring Agency 10-20 times profit returns.
In terms of partners, Zhang Tianfu believes that because large AR customers hold data, their acceptance of digitalization will be higher than that of small and medium-sized enterprises. Therefore, Mizhi Technology chose to first be a benchmark case for large customers, and then penetrate into small and medium-sized customers through the influence of benchmark cases. Currently, Mizhi Technology's partners include GUCCI, DIOR, PG, JD and other companies.
Mizhi Technology shows that the company has brought exquisite experience to GUCCI and Pomellato's high-end jewelry AR trial and 3D interaction through high-end jewelry AR trial and 3D; through AR trial shoes, it has brought a strong increase in purchase rate to GUCCI shoes; through AR contact lens trials, it has achieved a one-month sales conversion of one-million US dollars for D2C companies in the US market; through AR gamified marketing, it has brought tens of millions of sales to JD and WeChat mini-program e-commerce directly. Mizhi Technology's AR engine brings more than 1 billion AR scan interactive support, and directly brings 500 million revenue to the brand in Q4 2020.
Enterprise Customer UGC Business Scenario Case
This year, Mizhi Technology will optimize and upgrade the existing algorithm product matrix through the AI platform, focusing on building a Kivicube production platform, so that everyone can create AR interactive scenarios on the platform. also has the opportunity to open the AI platform, so that users with AI training needs can complete the algorithm training and interaction production by themselves.
Recently, Mizhi Technology is planning to launch a new round of financing, with Mumian Capital as the exclusive financial advisor.
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