Now most small and medium-sized education and training institutions are in the so-called "off-season" enrollment stage where the winter vacation enrollment has not yet started. Many principals of educational institutions often feel that there is no admission in the off-season. This misunderstanding of marketing thinking often leads to no admission in the off-season and no admission in the peak season. Therefore, the off-season needs to be carried out to do a good job in admission in the off-season.
When Halloween is approaching, the school will give you a complete set of Halloween activities
1. Event background
Halloween is also called All Saints Day. On November 1st of every year, it is a traditional Western festival; and October 31st on the eve of Halloween is called Halloween, which is the most lively moment of this festival. This is one of the children's favorite festivals. Children can't wait to put on colorful makeup clothes, wear strange masks, carry a " Jack Lantern " and go around the house, asking adults for holiday gifts. It is full of mystery and fun. On this day, the teacher can let the children experience this unique festive atmosphere by experiencing the joy of the game.
2. Activity goals
1. Lead your children to understand Western culture, feel happy holidays, and experience Western cultural customs.
2. Do parent-child interactive activities to enhance the parent-child relationship between children and parents
3. Give children the opportunity to show themselves and experience the joy of playing with friends
4. Improve the old and bring new ones and the introduction rate
3. Activity related arrangements
1. Activity time: October 31, 2019 (Thursday) - November 3, 2019 (Sunday)
can be held in batches in fine-grained
2. Activity location: Institution classroom (specific venue is determined according to the number of participants)
3. Activity object: Institutions have students already , New students brought by old students, children in communities around the organization, children in schools around the organization
4. Prepare
1. Organize old students to make invitations
Prepare materials: brushes, colorful colored paper, straws, cans, newspapers and other waste items, glue, glue sticks, etc.
① The institution teacher told the students the day before the event to invite their parents or good friends and their parents to come to the institution to participate in Halloween activities, and organize the children to make invitations by themselves;
② The children choose the color of the invitation and the required materials;
③ In the invitation, please write: Please invite parents to come to the institution to participate in Halloween on XX time on XX time on XX time. Children's party (if friends are invited, you will make two invitations, and the other one is written: invite XX good friends and XX parents to join the Halloween parent-child party together on XX on XX time)
2. Determine the weather conditions so that activities can be adjusted in time
3. Procure relevant materials, gifts, awards, etc. in advance
4. After the invitation is issued, relevant publicity and event notifications are required to ensure the number of participants
5. Complete the layout of relevant venues and personnel configuration
6. Make relevant emergency plans in advance to deploy
. V. Event publicity
offline publicity
for all classes and students in the organization Promote, promote this Halloween event, introduce the content and participation methods. When conducting publicity, institutions can set up conspicuous arches, large dolls, etc. at the door of the organization to attract the attention of parents and children. The activities are carried out in a diverse form, including:
① Renewal gifts: During the event, old students can receive gifts of different levels in a single period or multiple periods;
② Reprinting gifts: introduces a single or multiple friends to participate in the event, and finally register, and you can get class hours/corresponding gifts/cashbacks;
③ Multi-Course Union Newsletter gifts: During the event, multiple subjects (such as K12 education registration Chinese and English) can get discounts on tuition fees.
Online promotion:
uses schoolmanman products to launch bargaining/group buying activities, and can set distribution reward rules, and all teachers and students promote them in multiple channels such as Moments, WeChat groups, etc.
Moments: episodes + posters/QR code
WeChat group: red envelopes + speech + links
personal friends group posts: episodes + links + brief introduction to participation
official official account: soft articles + mini program cards
self-media: soft articles + participation methods
foreign industry publicity:
printing activities related to slick and posters are placed in bookstores, cake shops, children's clothing stores, children's photography stores and other places around the organization.
6. Activity process
1. Opening event
① Collective opening dance
Requirements: Dynamic, passionate, driving
Time: about 3-5 minutes
② Host's opening introduction
Requirements: The host briefly introduces Halloween and explains the event process and related precautions
Time: about 5 minutes
2, game link (set 3-5 games only)
Children's game link
① Discussing games
Time: 15-20 minutes
Note: Set in each classroom, set up challenge levels according to the school's teaching subjects. For example, an English education institution can ask for an English impromptu speech to highlight the teaching results. If you get more than 3 candies, you can get 1 seal.
②What will I say in Halloween English?
Time: 5-10 minutes
Note: Prepare items related to Halloween, ask your child to pronounce the name in English, and you can get a seal if you answer correctly.
③Watch monsters
Time: 5 minutes
Note: The teacher prepares the basket in advance, paste the monsters on the basket, and asks the students to shoot and fight monsters. Which student invests more and can get a seal.
Parent-child game session
①Parent-child catwalk
Time: 25-30 minutes
Note: Parents and parents lead their children to participate in the show, and the show clothing is made by parents and children. After the show, all parents will evaluate it. All families who win the award can get 1 seal.
Tips: Photographers should pay attention to taking photos for each family. As material, they can be used as later promotion of the organization's circle of friends, and different awards will be selected based on the characteristics of each family: such as "The Most Creative Award", "The Most Typhoon Award", "The Most Popular Internet Award", etc.
② Let’s make pumpkin lanterns together
Time: 10-15 minutes
Note: The parents lead the children to make pumpkin lanterns together. The teacher can provide guidance. It is important to note that the teacher must not get started, only provide guidance. The fastest and best family can get 1 seal.
3, awards ceremony
finally presents awards, awards, gifts, etc. The families who receive the seal are sorted according to the number of seals, and different types of prizes are awarded in order, so that every family can participate as much as possible, and there are gifts to take.
7. End of the event
After the event is over, the event will be summarized and sorted out, the situation of all participants in this event will be analyzed, and all new students participating in the event will be communicated and followed up on telephone calls, so as to screen the intended students for key follow-up.
Here I have a complete set of Halloween activities for educational and training institutions and other Halloween activities. I can receive it by sending private messages.
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