The annual Halloween is coming, and for "no festivals are needed" major brands, they will naturally not miss this opportunity to take advantage of the opportunity to market. All kinds of imaginative "ghost ideas" are emerging one after another!

The annual Halloween is coming soon,

For "there is no festival, but the festival is still necessary". For major brands,

will naturally not miss this opportunity to take advantage of the opportunity to market.

All kinds of imaginative "ghost ideas" are emerging one after another!

▼▼▼

@ Pepsi VS Coca-Cola

Pepsi 1 Pepsi 1 Apply for the game:

We wish you a scary Halloween!

Coca-Cola beautiful strikeback:

Everybody wants to be a hero!

wants to be a hero!

@Oreo

trolls if you don't give Oreo!

@ 60 Security Guard

cures all "ghost" problems

@Luofei

Tonight, I will catch all the ghosts in one go!

@Dures

The most unpopular trick-treat tonight

Want to trick-treat? It's impossible!

@Okamoto

Only the child wants to eat sugar

I just want to eat you

go out and go to fool around, why not go home to eat sugar

@Anal Thai

Be careful behind you!

@Natural Hall

How can fairy bright eyes turn black? ! There must be "insider" around his eyes!

@Haier

Tell a ghost story, and your account balance will be zeroed in a while!

@Vatti

Halloween costumes, you can pretend, I can pretend more!

@FAW Mazda

oh~ Guess who I am~

@ McDonald's

Tell a ghost story in one sentence

@Lelecha

@Jeep

copy poster creative ideas summary:

1. Starting from Halloween keywords

combined with Halloween exclusive elements/keywords, such as: pumpkin, carriage, broom, candy, mask, scream, ghost, castle... and so on. When designing posters, make full use of these elements to create a festive atmosphere.

2. Use the proverb

On Halloween night, children will wear masks, collect candies from door to door, and shout "Trouble or treat if you don't give me candy". You can borrow this proverb and replace "sugar" with a certain product.

3. Combining the brand/product characteristics, digging out value points

First consider the brand's own industry and tone, is it serious? Lively? Humorous? You can combine your own products and ghost elements to explore brand value points that are in line with Halloween, and describe them in a life-like manner, so as to create customers' understanding of product functions or yearning for a better life.

4. Visual quasi-physicalization

can put products on the coat of a little ghost, and the images of "cowards", "stingy ghosts" and "childish ghosts" are vividly displayed on paper, full of Halloween feels.