text | Frankly say you don’t know how to
“Every street and alley, everyone’s mouth, the first sentence of meeting is the seven-character proverb: bjyxszd.”
Recently, due to the holding of the Thai fan meeting of " Untamed ", fan circle headlines and Thai streets were captured by "The Untamed" and "Bo Jun Yixiao". waving the fans Xiao Zhan and Wang Yibo's "Bojun Yixiao" CP posters appear in the streets and alleys on the streets of Thailand. Wang Yibo's figure fills the Bangkok Airport 17 large screen, and online #Welcome XiaoZhan to Thailand# has become the top hot search in Thailand.
With years of frontline experience, Ant No. 20, who asked for leave in advance, was guarding Suvarnabhumi Airport in Bangkok, Thailand, and lined up with the "Thai Concubine" in an orderly manner to welcome the brigade waiting for Xiao Zhan and Wang Yibo. Finally, Xiao Zhan appeared at the airport at around 5 a.m. on the 21st, and Wang Yibo changed his flight to Don Mueang Airport due to his work schedule.
(Pictures are from the Internet)
"It's like running the front line, I'm tired but very happy." After completing the front line task of picking up the plane, Ant returned to the hotel to pass pictures, eat, and have a short rest, and immediately set off for the meeting site- Bangkok IMPACT Exhibition Center. There are six hours left before the meeting, but fans who came to collect tickets and the sets early have gathered outside the venue to form a sea of support.
Looking back, whether it is the record-breaking paid for the Chinese style digital album, the money-absorbing power of the finale, the full bloom of peripheral derivatives, or the layout arrangement of the Thai meeting and domestic concerts, under the operation logic of the fan economy and the considerate "one-stop service", "The Untamed" has embarked on a very experimental path of IP creation and money-absorbing. However, looking back at this important link in the IP money-absorbing chain, this Thai fan meeting was not satisfactory. Tickets for
are suspected to be hyped to 70,000 yuan and there is no live broadcast. "The Untamed" of "The Untamed" in Thailand
"has a good hand broken."
In the past half month, the lineup arrangement that has made fans dissatisfied, tickets that are suspected to be priced, and the doubts brought by no live broadcast have all made "The Untamed" and the official Weibo of Xinpai Media lingered by fans' love and hate remarks. In fact, the Thai fan meeting of "The Untamed" has become the focus of the fan circle and netizens since its announcement, and behind this public opinion focus, there is a gaze of doubt and scrutiny.
Shortly after the news of the Thai fan meeting was released in "The Untamed", he was "screamed" by fans and became a hot search on Weibo. The reason why the fans were angry was: the guest invitation for this meeting. At that time, the official Weibo of "The Untamed" officially announced the meeting poster, and announced that the meeting would appear were Xiao Zhan, who played Wei Wuxian, Wang Yibo, who played Lan Wangji, Wang Zhuocheng, who played Wang Ning, Yu Bin, who played , Lan Xichen, Liu Haikuan, who played , Xiao Xingchen, Song Jiyang, who played , Jin Zixuan, Cao Yuchen, and Chen Zhuoxuan, who played Ajing. However, the actors of Jiang Yanli, who have a strong role, are not included in the list of Xuan Lu, who plays Jin Guangyao, Zhu Zanjin, and Ji Li, who is also the actors of Nie Huaisang.
On the day the ticket grabbing link was announced, the official also reminded that there was no live broadcast to watch this time. Although it was explained as "due to overseas live broadcast technical problems", fans who were unable to satisfy their desires did not buy it, and the verbal battle lasted for many days.
Even though they were dissatisfied, their live broadcast requests were not responded for a long time, but the fans still did not reduce their enthusiasm for the meeting. "The Untamed" official ticketing channel for the Thai fan meeting was opened and sold out in a few seconds. After the ticket grabbing ended, several companies were happy and worried, and the fans' needs were not fully met. Soon, they were angry because the news that the tickets for the meeting were hyped up by scalpers to sky-high prices.
"I heard some sisters say that the tickets for this meeting were raised, and the most exaggerated ones were sold for 60,000 to 70,000." As the enviable son of God, Ant himself and his sisters all rely on her quick-working income, but there are many fans who did not get the tickets in the official channel. "The Untamed" Thai fans' meeting, it was reported that the ticket price for the first row of the audience seat had been hyped up to 300,000 baht, about 70,000 yuan. At the same time, whether it is Wang Yibo and Xiao Zhan’s CP station or personal station, many station sisters have posted on Weibo to ask for votes, saying that they are “running their tickets.”
For a time, domestic fans deepened their doubts about the sponsoring direction of scalpers selling a large number of tickets, raising ticket prices, and selling tickets at a higher price. On the evening of the 19, "The Untamed" and Xinpai Media, the official microblog of "The Untamed" and "The Untamed" meeting tickets were not provided to any unofficial channels, and there is no price increase in sales... Oppose the reselling of tickets and the price increase." They called on everyone to boycott each other and said that they would further investigate false rumors on the Internet.
Look at the Weibo comment section, "You disappointed me too much", "The scalpers in the circle of friends are scolding, and they dare to say that they were not the tickets you put out", "Please declare for live broadcast matters"... Fans do not seem to buy it, domestic fans have reasonable and well-founded condemnation, and Thai fans also questioned the significance of the "Thai Fan Meeting" because they could not get the ticket. Even if the current Thai Fan Meeting has ended, all kinds of discordant voices still exist.
Even though there are many unsatisfactory aspects, whether it is the beautiful pictures taken in the full documentary of Bazaar movies, the screen-sinking video photos of the meeting and emoticons, or the traffic of Tencent's hot pot short videos due to no live broadcast, and the considerable income that may bring in subsequent live DVD recordings, they all prove the victory of "Mr. Chen".
started broadcasting in June this year, ended strongly in August, and Douban score soared from 4.8 to 8.2 points. One month after the finale, the "The Untamed" has undoubtedly become a hit drama this summer, and has also become a "export weapon" for domestic dramas and domestic traffic stars.
donated money for the flood in Thailand and entered the Japanese and Korean markets. How do domestic dramas and traffic go overseas with "decent"?
quietly, "going to sea" has long become the "standard configuration" of popular dramas.
Whether it is the early " Journey to the West ", "Romance of the Three Kingdoms", or "The Legend of Zhen Huan", " Chu Qiao's Legend ", "Langya Bang" and "White Night Chasing the Murder", is no longer a new thing in the domestic drama overseas release, and it is already a must-have operation to regard overseas distribution as a major publicity point.
Just in terms of this year's drama market, " Dear , Loved" has received high ratings on video websites such as Viki and MyDramaList; "The Twelve Hours of Chang'an" is authorized to many overseas video websites such as Amazon , Singapore Starhub and other overseas video websites; "Knowing or Not Knowing or Not Should Be Green, Fat, Red, and Thin", "New Legend of the Condor Heroes", "I Only Like You" and other dramas are popular on the Korean Chinese TV... The domestic drama market has occupied a place on the global stage with its excellent production and unique cultural attributes. Although
has the market trend, the popularity of "The Untamed" in Thailand is still beyond the expectations of many people.
As we all know, the cultural exchanges between and have developed for a long time. Due to the cultural understanding of the two countries, long-term exchanges in the field of cultural and entertainment, and the friendship between the two countries, local Thai audiences have always had a strong demand for Chinese film and television cultural content. Nowadays, it has become a common operation to export film and television works from both countries. Especially with the help of the Internet, the content of film and television going overseas is more diverse and the effects are more prominent.
In June this year, Tencent launched WeTV, a video streaming service platform in Thailand, expanding the Southeast Asian market by providing original Thai dubbing Chinese content from Tencent Penguin Film and Television, as well as content created with local partners. In July, "The Untamed" was launched on the platform, and then the drama and a group of actors in the drama became the hot search list.
(pictures are from the Internet)
During the broadcast of WeTV, "The Untamed" was on the hot search for Twitter in Thailand every time it was updated. , the series and plot content related information frequently landed on the top of the Twitter trend list in Thailand. On July 12, the topics related to "The Untamed" held an offline fan meeting in China topped the hot search list of Twitter topics in Thailand, the broadcast of the finale ranked first in the hot search list of Twitter, and the news that "The Untamed" held a meeting in Thailand also topped the 13th in the hot search list of Twitter.
and "The Untamed" have also counterattacked by the ratings and popularity of actors Xiao Zhan and Wang Yibo. During the popular broadcast of the drama, Xiao Zhan and Wang Yibo's personal related topics ranked among the top three in Thailand's Twitter hot searches all day on July 10. Their related interviews, emoticons and attendance of events have become commonplace on Thailand's Twitter trend list. Some Thai fans even mistakenly regard Thai male star Push as Wang Yibo, which attracted Push to reply in person on social media and became on the domestic hot search list.
"The Untamed"'s intention and money-making ability in the construction of IP are obvious to all. At this meeting in , "Mr. Chen" who faced many doubts once again reversed the popularity with practical actions.
According to Thailand Xintai Daily, on the day of the Thai fan meeting of "The Untamed", the crew and Xiao Zhan, Wang Yibo and other actors donated 600,000 baht to Thailand to help the Ubon Ratchathan, which won praise from Chinese and Thai fans. At the same time, many Thai media including TNN, Dailynews, Naewna, Komchadluek, Nineentertain, etc. reported the matter. The Chinese Embassy in Thailand also issued a statement saying, "China, Thailand is not far away."
Of course, the popularity of "The Untamed" and actors such as Xiao Zhan and Wang Yibo are not limited to Southeast Asian countries. It is reported that "The Untamed" will be launched in South Korea, Japan and other countries in the future.
According to the Beijing News, the producer Xinpai Media and Japanese copyright holder Solasia Entertainment Inc said that the hit drama "The Untamed" starring Xiao Zhan and Wang Yibo will be broadcast in Japan next year. Although the play must first produce a subtitle master tape for Japanese broadcasting before it is broadcast, the specific broadcast time, broadcast platform and Japanese translation have not been determined yet, but the company hopes that by then, the main creators of "The Untamed" can be invited to participate in the promotion.
The four seasons of summer and the popularity of the Thailand meeting has once again confirmed that "The Untamed" is not just a limited summer. At the same time, with its overseas market continuing to expand, it has rewritten the existing rules of the market, and its road ahead is still extending.
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