The must-do action for every new project to enter the market is the media meeting! So how to hold a good media meeting and capture the hearts of media teachers, and how can we plan this media exemption or activity? Today, Uncle Dao will share it with you!
Why do you need to hold a media meeting?
* Establish a first impression: The first meeting between a new project and a local media requires the media to establish a good first impression of the project.
* Influence outside the circle: The media, as the main voice channel of the city, affects outside the circle, and actively helps to disseminate the project in the later stage, slowly affects consumers.
Basic elements of activity
*Activity time
*Activity location: pay attention to venue costs, location, tone, capacity, equipment, etc.
*Activity budget
*Activity budget
*Activity budget
html ml0* Event Theme* Invitational crowd: media teachers, leaders, etc.
Event layout
* Outside field layout: field trusses, instructions, logo three-dimensional characters, logo lamps, display boards, landscaping, carpet...
* Inside field layout : Sign-in place, group photo wall, brand display area, stage area, lighting layout, dining area, dining table layout (floral style, table flag, guest brand, etc.)...
activity process (summary shows some regular necessary processes, which can be increased or decreased according to the project situation)
* Welcome - sign-in - group photo, and singers are warm-up
* Event opening—play opening video
* Hosts come together—leaders to speak (you can also add speeches from media representatives)
* Hosts come together—project introduction (you can also add other module introduction)
* Dinner start—leaders toast
* Chef talks about dishes Free media exchange
* lottery or warm-up session
* end of dinner media receive souvenirs
* Arrange driving service Media exit
Event promotion
*Previous publicity: Countdown 321, H5, invitation letters, etc.
*Chinese publicity: Event nine grids, short videos, media teachers circle of friends materials, etc.
*Last publicity: patches, soft article hype, media secondary dissemination
The previous article is relatively basic, this article is mainly about some improvement points, pay attention to it.
Activity Creative Points
An event always has some creative points, otherwise it will be ordinary, such as
*The use of advanced technology, such as holographic projection, etc.
*The venue with special and stories, places that are difficult to get to usually
*Dish with special and stories
*Dish with special and stories
*Dish with special and stories
* 1* Theme-related resource grafting...
Planners can do it all the way
Event quality details control
The same event can be done high-end and low, the key lies in the control of various quality details
*Promotion: main picture, invitation letter, online promotion, offline extension
*Clothing: host, welcome housekeeper, model, waiter, singer and other clothing
*Gift: Selection of customized gifts and custom text cards for media; selecting souvenirs and lottery gifts
*Dish: Selection of dishes and wine, whether to set up three different meals of ABC, let the media choose
*Service: send invitations on the door, send SMS reminders in advance before the meeting, customize gifts and cards for each media teacher, arrange driving service...
Event must-have list m l3
*Pre-after promotion and arrangement table
*Activity process arrangement table
*Activity personnel division of labor table
*Activity materials and gift list table
*hosting manuscript, leading to speech, project introduction ppt, video and other materials
*warm show performance list
Key points of focus! ‼ ️Knock on the blackboard‼ ️
*Media flavor: Do you drink alcohol? Do you eat seafood? Is there any taboo? Wait for
*Media arrangement:
Understand the media list clearly, avoid missing a certain media, and cause hatred
In advance, check the relationship between the media, avoid wrong seat arrangements and embarrassment
In addition, as Party A, you must control all aspects of the event and cannot simply rely on the event company. If the event company is not reliable, then the quality and effect of the event is difficult to guarantee
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