China.com November 18th News On November 18th, Beijing Yunpai Interactive Network Technology Co., Ltd. held a press conference at the Shuiyunjian of the Chaoyang Planning Art Museum in Beijing. Nearly 300 guests from various fields such as collection, art, investment banking, and media attended the press conference and witnessed the official launch of the art trading platform - Cloud Auction.
It is understood that cloud auction is referred to as cloud auction, which is an innovative online art trading platform. It has three highlights: bidding dividends, stimulating sharing and partner model. It fully utilizes the social attributes of e-commerce and greatly enhances the fun of online social shopping. Currently, the art categories of Yunpai cover seven categories, including jewelry, tea art, purple clay, study and calligraphy, jade crafts, fashion, cultural and creative products, and luxury goods, hundreds of categories. The corporate vision of Yunpai is to be the most popular art trading platform in the world.
bidding dividends, breaking the circle and attracting people "outside the five rings"
For a long time, traditional auction of art has been considered a "game for rich people", which is neither economical nor applicable to ordinary consumers. However, as people's economic level improves, the demand for art consumption has grown rapidly, and the traditional art auction market is gradually transitioning to the ordinary consumer market.
In this context, in order to break the circle and allow more people outside the "five rings" to gradually understand art, cloud auction has carried out innovative auction modes and added gameplay such as bidding dividends, which has aroused enthusiasm for non-art vertical users to participate in the auction, expanding a single art vertical user base a hundred times, from a target of millions to several hundred million. Specifically, Cloud Auction takes 5% from the auction's transaction commission and distributes dividends to buyers participating in the auction. In other words, as long as you participate in the auction at a cloud auction, even if you do not get the goods, you will receive cash dividends because of the bid for the auction. Chang Cheng, founder of
cloud auction and chairman of Beijing Yunpai Interactive Network Technology Co., Ltd., introduced: "Through bidding and dividend distribution, we have many users who have received unprecedented shopping experiences. The general reaction is 'fun and exciting', which greatly stimulates everyone's shopping enthusiasm. The slogan of cloud auction is 'let everyone be a collector', so our first goal is to solve the problem of whether users understand or not. Collectors must understand, but through the gameplay and education of cloud auction, we allow more users to go from not understanding artworks to gradually understanding, and then to having a high level of identification." "The founder of
cloud auction and chairman of Beijing Yunpai Interactive Network Technology Co., Ltd., Ltd. Changcheng
stimulates sharing, social fission seizes the trillion-dollar art market
In order to attract more people to enter the platform to participate in bidding dividends, cloud auction also uses 10% of the seller's transaction volume as a reward to stimulate merchants and users to share on social platforms. This model of instant promotion of auction information through acquaintance relationship chains has the number of users and information dissemination power that is incomparable to traditional marketing models. Through stimulating sharing, cloud auctions can achieve the "fission-like" expansion of users and bring more traffic.
Chang Cheng (first from right) and the guests experienced the online experience of the cloud auction
At the press conference, Chang Cheng, the founder of the cloud auction, and the guests conducted live auctions and sharing through the cloud auction, and more intuitively felt the fun of cloud auction bidding dividends and exciting sharing gameplay. After experiencing this, a media reporter said: "The long-term demand of China's art market is 6 trillion, and the cloud auction's model of users sharing more and more profits, and the more they share, the more they become more and more glued, can reach more potential target consumers in a short time and quickly release the consumption potential of the art market."
partnership model, fans monetize quickly to start a wealth journey
In addition to bidding dividends and stimulating sharing, cloud auction also creates a value-added membership service for users, called "cloud photo partners". After joining "cloud photo partners", you can conduct "agent investment promotion" for the cloud auction platform. The method is amazingly simple: generate the partner's own QR code or invitation page with one click, and share it with your friends. After friends log in to cloud photo through the invitation code, they will be regarded as your exclusive fans.For Yunpai, users are both buyers and sellers. For every item your exclusive fans sell, the platform will reward you with 3%. Similarly, for every item your exclusive fans purchase, the platform will reward you with 2% of the transaction volume.
According to the algorithm of cloud auction, the more fans, the more profits it is. It is estimated that the annual income of a partner with a 100 fan store is expected to reach hundreds of thousands of yuan. It is worth mentioning that if you want to open a store at a cloud auction, there is one-on-one exclusive customer service on the platform, which allows you to quickly open a store for free, launch new stores with one click, and make money easily.
Overall, the emergence of cloud auctions is not only a subversion of the traditional art auction model, but also a major innovation and transformation in the current online auction of all domestic art works. Through cloud auctions, art collectors can freely bid for their favorite artworks without being restricted by time, space, and location. The innovative model of "bidding dividends, stimulating sharing, and cloud shooting partners" can not only increase the fun of the art auction process, but also help many art merchants make originally closed and low-frequency art transactions simple and transparent, thereby increasing returns.
Ordinary consumers have two common pain points in the consumption of art: the first is that they cannot understand it, and the second is that they are afraid of something wrong. In order to avoid consumers from buying counterfeit and shoddy products, Cloud Auction has launched a series of "almost harsh" quality control systems. First, based on the particularity of the artwork, it provides consumers with a 7+7-day unreasonable return time. In addition, the cloud auction platform also cooperates with Ping An Insurance to provide consumers with consumer insurance. If you buy counterfeit products on the cloud auction boutique channel, Cloud Auction and Ping An Insurance will pay twice the compensation according to the price you purchased. This commitment will further promote the transparency and fairness of art transactions, allowing more people to enjoy the beauty of art.
President of Beijing Yunpai Interactive Network Technology Co., Ltd. Jiang Dai
cloud auction platform is newly launched, injecting new vitality and vitality into the e-commerce market, which is attracting great attention and is also exciting. As Jiang Dai, president of Beijing Yunpai Interactive Network Technology Co., Ltd., expected: Consumers who love art have been waiting for a: "the most popular art trading platform in the world."
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