The times have changed, and the century-old giants have caught them off guard.
article丨Hua Shang Taoluo Luo En
In the early morning of June 8, 2010, the Moscone West Convention and Exhibition Center in San Francisco, USA was crowded with people. 5,200 spectators from 57 countries gathered here, waiting for Jobs to personally unveil the mystery of iPhone4.
The west coast of the Pacific Ocean was particularly calm at that time. No one expected that a camera giant in the island country would be stirred up by the black swan separated by the ocean.
[Lessons, factory closures and losses]
In 2017, Nikon ushered in its 100th birthday. Nikon was trapped in this moment when it should have shined.
After the release of the new financial report at the beginning of the year, Nikon's stock price fell 15% in a single day, and its market value fell from 754.8 billion yen to 644.6 billion yen, nearly 1 billion US dollars evaporated overnight.
Immediately afterwards, the company's senior management underwent a major change, and Chairman Mumoto Maki resigned, and several other directors and senior personnel were also replaced.
This commotion has affected China. The Nikon factory in Wuxi, Jiangsu and the experience center located at , Nanjing West Road, , the most prosperous section of Shanghai, have been closed one after another, and 2,268 employees have been dismissed.
Southeast Asia was not spared, and the Nikon factory in Thailand and Laos laid off 500 and 200 employees respectively, accounting for 10% of the total overseas employees.
▲Source: Nikon official website
For a moment, Nikon's "It's over" voices were rampant. It is reported that Nikon had to sell its core lithography machine business due to losses and extends its life. There are also reports that Nikon will face bankruptcy, or it may be taken over by another Japanese imaging giant Fuji, and will be officially renamed " Foxconn ".
Whether it is a established fact or unreasonable speculation, these negative news that follow indicate that Nikon has sent out a red flag.
After this, Nikon was silent for a while, until June this year, when it appeared in the hot news search again, but it wanted to "break its arm again".
In June this year, Nikon suddenly announced that it would transfer the only Miyagi prefecture factory in Japan that produces camera bodies to Thailand, and plans to close two factories in Yamagata and Fukushima prefectures that are engaged in the processing of digital camera lens replacement parts.
After closing China's camera production base and then closing Japanese factories, this move undoubtedly means that the history of making Nikon cameras in Japan ends, and Nikon cameras are completely transformed into "Made in Thailand".
A series of factory closing actions have once again caused concerns from the outside world about this century-old company. In fact, the reason for its crazy cost reduction is that a "regressive report card" released earlier has laid the groundwork - Nikon has no money.
According to the 2020 financial report data released by Nikon on May 13, the sales volume of its main product, digital camera, dropped sharply, with annual sales of 451.2 billion yen (approximately RMB 26.5 billion), a decrease of 23.7% from the previous year; the annual loss was 34.4 billion yen (approximately RMB 2 billion), reaching the largest scale in history.
As Nikon's pillar business, the revenue of the imaging department dropped by 33.5% year-on-year. The two major sectors of precision equipment and industrial equipment were also dismal, with revenues falling by 24.6% and 8.1% year-on-year respectively. The only growing health care business, in the context of the booming health industry, has only increased by by 1.3%.
▲Source: Nikon official website
Once, as the leader of the camera industry, the Nikon camera has countless fans and glory. Being able to have a Nikon camera is definitely a thing worth showing off. even the photography circle greets you like this: Is your camera Nikon or Canon ?
When the giants are declining, people are sighing, it seems that only from history can they find the answer.
[The rising giant in artillery fire]
The history of human war is usually a history of the development of weapons. War has brought disaster to countless people, but it has also brought opportunities to companies like Nikon.
In 1914, World War I broke out, and the German optical giant, Zeiss, also the world's optical instruments and equipment giant, almost monopolized the global market. In order to solve the optical equipment problem of warship , Japan was forced to embark on the road of self-reliance.
In 1917, Japan Optical Industry Co., Ltd. was established, which is the predecessor of Nikon.
Due to backward technology, Nikon was almost unable to move forward in its infancy.
At that time, the most advanced optical technology was closely controlled by German tycoons. Nikon had to bow his head and hire 8 German optical experts, plus its 200 employees, and the company opened hastily. Although the conditions are simple, Nikon's production line involves a variety of equipment such as telescopes, microscopes, optical measuring instruments, and camera lenses.
With , , the powerful military supplies allowed Nikon to begin to engage in more complex military equipment, from gun scopes to large cannon aiming equipment for aircraft and ships , Nikon can manufacture it.
By the middle of World War II, Nikon had 19 factories and 23,000 employees, and the optical instruments produced include telescopes, periscopes, aviation reconnaissance lenses, optical bombing sights, etc.
Japan's military industry is developing rapidly, and the United States began to panic and intensified its artillery attack on Japan. At that time, almost all Nikon's production sites in Tokyo were razed to the ground by US shells, leaving only one factory and 1,400 employees.
In the turbulent era, saving lives is important. Nikon, which was hit hard in the war, began to switch to the civilian field to protect the country.
In 1949, Nikon produced its first epoch-making camera based on Leica : Nikon M. This camera is almost exactly the same as the popular Leica M at that time.
A "counterfeit" product and want to compete with giants is simply a fantasy. While everyone is waiting to see Nikon jokes, it is a chance to turn things around in another war.
This war that brought Nikon the opportunity and even laid Nikon's position in the camera industry is Korean War .
In June 1950, the Korean civil war broke out. Since Japan was the main concentration of Western journalists during the Korean War, Nikon's Nikon M quickly became popular among the journalists.
Nikon is also very successful. With his unyielding spirit, he launched the most "carrying" camera and took the opportunity to enter the picky international market.
American photographer David Douglas Duncan once said, "In the snowy Korean battlefield at that time, almost all equipment had malfunctions in the cold winter. Only Nikon lens can be used normally in such a harsh environment."
In the next fifty years, brands such as Canon , Sony and other brands entered the market, and Japanese cameras ushered in an era of blooming and storming, but no matter how fierce the battle is, Nikon is always the one who stands out for the most.
Canon took the lead in launching the Canon Flex SLR camera. Nikon was slow and it was only after a while that Nikon Big F was launched. Before the two sides confronted each other head-on, Nikon had already won because it ushered in a new battle point.
In 1970, the civil war broke out in Cambodia, and British war correspondent McCarlin's Nikon F blocked a bullet fired by the AK47 in the Polomen Province in eastern Phnom Penh.
The most incredible thing about is that after being hit by a 7.62mm bullet, this Nikon F can still work normally. It is said that Don McCarlin kept holding this Nikon F in his hand while he was sent to the hospital.
As soon as such a legendary news was reported, Nikon was given enough capital to be praised, and then Nikon started cheating all the way, going all the way to heaven and earth.
In 1971, Nikon was selected by NASA. Nine cameras transformed by Nikon Photomic FT landed on the moon with Apollo 15 . For the next half century, Nikon has been providing NASA with the "most capable" camera.
After being suppressed, severely damaged, and industry melee, Nikon survived layers of tests and finally ushered in its own glorious era. The times have changed, and the century-old giants have caught them off guard. article丨Hua Shang Taoluo Luo En In the early morning of June 8, 2010, the Moscone West Convention and Exhibition Center in San Francisco, USA was crowded with people. 5,200 spectators from 57 countries gathered here, waiting for Jobs to personally unveil the mystery of iPhone4. The west coast of the Pacific Ocean was particularly calm at that time. No one expected that a camera giant in the island country would be stirred up by the black swan separated by the ocean. [Lessons, factory closures and losses] In 2017, Nikon ushered in its 100th birthday. Nikon was trapped in this moment when it should have shined. After the release of the new financial report at the beginning of the year, Nikon's stock price fell 15% in a single day, and its market value fell from 754.8 billion yen to 644.6 billion yen, nearly 1 billion US dollars evaporated overnight. Immediately afterwards, the company's senior management underwent a major change, and Chairman Mumoto Maki resigned, and several other directors and senior personnel were also replaced. This commotion has affected China. The Nikon factory in Wuxi, Jiangsu and the experience center located at , Nanjing West Road, , the most prosperous section of Shanghai, have been closed one after another, and 2,268 employees have been dismissed. Southeast Asia was not spared, and the Nikon factory in Thailand and Laos laid off 500 and 200 employees respectively, accounting for 10% of the total overseas employees. ▲Source: Nikon official website
For a moment, Nikon's "It's over" voices were rampant. It is reported that Nikon had to sell its core lithography machine business due to losses and extends its life. There are also reports that Nikon will face bankruptcy, or it may be taken over by another Japanese imaging giant Fuji, and will be officially renamed " Foxconn ".
Whether it is a established fact or unreasonable speculation, these negative news that follow indicate that Nikon has sent out a red flag.
After this, Nikon was silent for a while, until June this year, when it appeared in the hot news search again, but it wanted to "break its arm again".
In June this year, Nikon suddenly announced that it would transfer the only Miyagi prefecture factory in Japan that produces camera bodies to Thailand, and plans to close two factories in Yamagata and Fukushima prefectures that are engaged in the processing of digital camera lens replacement parts.
After closing China's camera production base and then closing Japanese factories, this move undoubtedly means that the history of making Nikon cameras in Japan ends, and Nikon cameras are completely transformed into "Made in Thailand".
A series of factory closing actions have once again caused concerns from the outside world about this century-old company. In fact, the reason for its crazy cost reduction is that a "regressive report card" released earlier has laid the groundwork - Nikon has no money.
According to the 2020 financial report data released by Nikon on May 13, the sales volume of its main product, digital camera, dropped sharply, with annual sales of 451.2 billion yen (approximately RMB 26.5 billion), a decrease of 23.7% from the previous year; the annual loss was 34.4 billion yen (approximately RMB 2 billion), reaching the largest scale in history.
As Nikon's pillar business, the revenue of the imaging department dropped by 33.5% year-on-year. The two major sectors of precision equipment and industrial equipment were also dismal, with revenues falling by 24.6% and 8.1% year-on-year respectively. The only growing health care business, in the context of the booming health industry, has only increased by by 1.3%.
▲Source: Nikon official website
Once, as the leader of the camera industry, the Nikon camera has countless fans and glory. Being able to have a Nikon camera is definitely a thing worth showing off. even the photography circle greets you like this: Is your camera Nikon or Canon ?
When the giants are declining, people are sighing, it seems that only from history can they find the answer.
[The rising giant in artillery fire]
The history of human war is usually a history of the development of weapons. War has brought disaster to countless people, but it has also brought opportunities to companies like Nikon.
In 1914, World War I broke out, and the German optical giant, Zeiss, also the world's optical instruments and equipment giant, almost monopolized the global market. In order to solve the optical equipment problem of warship , Japan was forced to embark on the road of self-reliance.
In 1917, Japan Optical Industry Co., Ltd. was established, which is the predecessor of Nikon.
Due to backward technology, Nikon was almost unable to move forward in its infancy.
At that time, the most advanced optical technology was closely controlled by German tycoons. Nikon had to bow his head and hire 8 German optical experts, plus its 200 employees, and the company opened hastily. Although the conditions are simple, Nikon's production line involves a variety of equipment such as telescopes, microscopes, optical measuring instruments, and camera lenses.
With , , the powerful military supplies allowed Nikon to begin to engage in more complex military equipment, from gun scopes to large cannon aiming equipment for aircraft and ships , Nikon can manufacture it.
By the middle of World War II, Nikon had 19 factories and 23,000 employees, and the optical instruments produced include telescopes, periscopes, aviation reconnaissance lenses, optical bombing sights, etc.
Japan's military industry is developing rapidly, and the United States began to panic and intensified its artillery attack on Japan. At that time, almost all Nikon's production sites in Tokyo were razed to the ground by US shells, leaving only one factory and 1,400 employees.
In the turbulent era, saving lives is important. Nikon, which was hit hard in the war, began to switch to the civilian field to protect the country.
In 1949, Nikon produced its first epoch-making camera based on Leica : Nikon M. This camera is almost exactly the same as the popular Leica M at that time.
A "counterfeit" product and want to compete with giants is simply a fantasy. While everyone is waiting to see Nikon jokes, it is a chance to turn things around in another war.
This war that brought Nikon the opportunity and even laid Nikon's position in the camera industry is Korean War .
In June 1950, the Korean civil war broke out. Since Japan was the main concentration of Western journalists during the Korean War, Nikon's Nikon M quickly became popular among the journalists.
Nikon is also very successful. With his unyielding spirit, he launched the most "carrying" camera and took the opportunity to enter the picky international market.
American photographer David Douglas Duncan once said, "In the snowy Korean battlefield at that time, almost all equipment had malfunctions in the cold winter. Only Nikon lens can be used normally in such a harsh environment."
In the next fifty years, brands such as Canon , Sony and other brands entered the market, and Japanese cameras ushered in an era of blooming and storming, but no matter how fierce the battle is, Nikon is always the one who stands out for the most.
Canon took the lead in launching the Canon Flex SLR camera. Nikon was slow and it was only after a while that Nikon Big F was launched. Before the two sides confronted each other head-on, Nikon had already won because it ushered in a new battle point.
In 1970, the civil war broke out in Cambodia, and British war correspondent McCarlin's Nikon F blocked a bullet fired by the AK47 in the Polomen Province in eastern Phnom Penh.
The most incredible thing about is that after being hit by a 7.62mm bullet, this Nikon F can still work normally. It is said that Don McCarlin kept holding this Nikon F in his hand while he was sent to the hospital.
As soon as such a legendary news was reported, Nikon was given enough capital to be praised, and then Nikon started cheating all the way, going all the way to heaven and earth.
In 1971, Nikon was selected by NASA. Nine cameras transformed by Nikon Photomic FT landed on the moon with Apollo 15 . For the next half century, Nikon has been providing NASA with the "most capable" camera.
After being suppressed, severely damaged, and industry melee, Nikon survived layers of tests and finally ushered in its own glorious era.
In the 1980s, Nikon ranked first in the global market share in the semiconductor manufacturing device business that integrates a large number of optical technologies, accounting for more than 50%. Major customers such as IBM, AMD, and Intel are all queuing up to buy Nikon's lithography machine equipment.
In 2013, Nikon ushered in its peak moment, with annual revenue of 1010.4 billion yen. In the image market surrounded by strong enemies, it still hit a new high of 751.2 billion yen, accounting for more than 70% of the market. The foundation is amazing.
However, as a sudden cross-border storm swept the world, the Nikon hero turned white and the darkest moment that lasted for more than a decade officially kicked off.
【Nikon’s decline, the pot of iPhone? 】
In the early morning of June 8, 2010, the Moscone West Convention and Exhibition Center in San Francisco was crowded with people, and 5,200 spectators from 57 countries gathered here, waiting for Jobs to personally unveil the mystery of the iPhone 4.
No one expected that the iPhone 4, known as Jobs' classic work, not only subverted the entire mobile phone industry, but also brought earth-shaking changes to the camera industry:
is equipped with an iPhone 4 with a 1/3.2-inch back-illuminated CMOS sensor. Even if the pixels are only 5 million, the image quality is no less than that of the camera.
For the camera industry, the emergence of iPhone 4 is undoubtedly a bad deal. After this, mobile phones are iterating faster and faster, and every brand regards the photo function as an important means to grab food territory.
iPhone's offensive has become even more fierce, and even publicly challenged the camera industry.
In 2013, Apple launched an advertisement for iPhone 5 production with the theme "Photos Every Day". In the video, iPhone cuts all kinds of photo scenes together, forests, seas, city streets, and everyone records them with their mobile phones.
A monologue appeared at the end of the ad, "Every day, more photos are taken with the iPhone than any other camera". It roughly means, "Every day, more photos are taken with your phone, not with your camera." is equivalent to saying to the camera industry nakedly, "You have become a thing of the past."
In recent years, emerging functions such as "soft light three-camera", "million-scale pixels", "night photography" and "micro-gloss structure" have emerged in full swing. Electronic devices are becoming highly integrated. Mobile phones are no longer a tool that can only make phone calls and send text messages. Consumers have ushered in the era of mobile phone photography.
The once beloved camera has gradually been forgotten in the corner by people.
In fact, the impact of iPhone on the camera industry is much more than that. The hardware market is singing loudly, and the software market seems to have followed the call of the iPhone and joined the "camera clearance movement".
The "Shooting and Beautification Industry Research Report" released by Aurora in 2019 shows that 4 out of every 10 mobile netizens have a Shooting and Beautification App installed on their mobile phones.
Take the benchmark brand of the filter market "Bei Tu" as an example. According to the Meitu company 's 2020 annual financial report, Meitu's products have reached 260 million monthly active users worldwide.
At the same time, the mobile Internet era has spawned a large number of social software such as instagram, WeChat, Weibo , etc.
In the era of instant sharing, social interaction has become the mainstream demand of the public. It can be repaired after taking pictures, and it can be produced after practicing. It is fast, beautiful and cheap. It is what the public wants.
The joint encirclement of hardware and software has triggered protests from the camera "Technical Party" and "Equipment Party", but the cold data gives a straightforward rebuttal.
Survey data from the International Camera Image Equipment Industry Association (CIPA) shows that the global camera production in 2020 was about 8.74 million units, a year-on-year decrease of 41.6%, and the market shrank by nearly half; compared with the sales of 121 million units at the peak of 2010, the annual sales in 2020 were only 8.88 million units, a decrease of 92.7% from 2010, which is less than 1/10 of the peak of.
The decline in the market is revealed, and despite its century of precipitation, Nikon is also caught off guard.
In Nikon's fiscal year 2020, Nikon sold a total of 1.62 million interchangeable lens cameras, 2.65 million lenses and 840,000 portable digital cameras, with sales falling by 21.4%, 16.4% and 47.5% year-on-year respectively.
Faced with such a sharp decline, Nikon attributed the reason to the dual impact of market shrinkage and the epidemic, especially the fact that smartphones have had a severe impact on the entire digital camera industry.
But in fact, Nikon's decline cannot be entirely blamed on the iPhone.
[ Craftsman Spirit B-side]
At the beginning of this year, the Zeiss certification logo appeared on vivo's new flagship phone. Subsequently, Hasselblad also held high-profile hands with one plus and launched the video camera King one plus 9.
Before this, the famous camera brand Leica chose to cooperate with Huawei to maintain its market competitiveness by providing Huawei with lens modules and technical support. Although doing so seems to conflict with its main business, it actually creates huge room for development for Leica.
The cross-border cooperation between optical giants and mobile phone brands is undoubtedly the hope of adapting to the changes of the times to achieve self-rescue and continue to exist around consumers in another way.
And in these cross-border cooperations, we have never seen Nikon. Nikon's reaction seems to be too calm compared to the turbulent financial report.
Once, the imaging business occupied half of Nikon's total revenue. After suffering Waterloo, Nikon did not choose to exist in a way that was closer to consumers, but instead put itself on the shelf.
When closing its Chinese factory in 2017, Nikon said that it will cut off the low-end market in the future and strengthen the production and research and development of mid-to-high-end SLR cameras. It is even worried that the integrated operation of micro-single cameras will have business conflicts with its digital SLR cameras, and is unwilling to invest costs to produce and develop micro-single cameras.
As a result, not only did Nikon not withstand the crossover storm, but in the professional camera field that it is good at, the threat posed by Canon and Sony are also increasing.
In the semiconductor field, Nikon is also unable to let go of his position.
In the lithography machine market in the 1980s, ASML, Nikon, and Canon and Canon were three-legged.
In the early stage of the new century, ASML took the lead in launching a 12-inch wafer exposure machine. Nikon and Canon have continued to decline due to backward technology. By 2015, ASML's market share had reached 81%, while Nikon and Canon had a combined market share of less than 19%.
Although Nikon is not the only major Japanese semiconductor manufacturers that failed in the 2000s, Hitachi , Sony , Panasonic , and Panasonic timely cut and narrowed the semiconductor business department. Whether it is Hitachi, which gave up its semiconductor business, or Sony or Toshiba , which focuses on a single product, its operations have improved.
, Nikon, who insists on self-reliance from beginning to end, has not seen any improvement in his career.
Faced with the future of the semiconductor equipment industry, Nikon Vice President and Finance Minister Kazushi Okayama stated at a press conference: "We have considered the liquidation and sale of the semiconductor equipment industry, but in the short term, we will not abandon this business, but will reduce R&D expenses and turn to a niche market with profit opportunities."
Reducing R&D investment means withdrawing from the most profitable exposure device market, which also indicates that Nikon will be even more embarrassed in the void feelings of the past.
It has to be admitted that Nikon has developed from the traditional manufacturing era to the present, and its craftsmanship spirit has indeed brought it unexpected glory, but in the Internet era, the original methodology has been shattered by the disorderly changes in the industry.
Under the background of open economies, ideological subversion is more frequent, industrial transformation is accelerated, and the spirit of craftsmanship has gradually become an excuse for "tactical diligence to cover up strategic laziness."
Perhaps, since the camera resisted the harsh battlefield climate and helped reporters block bullets, Nikon, who had gained the bonus, has planned a blueprint for the future for itself.
Among the difficulties and obstacles encountered in the following years, Nikon habitually believed that as long as he did what he thought was "good" to the extreme, he could regain consumers and recover lost ground. However, in fact, is overly addicted to its superiority and subtlety and cannot extricate itself, will only lose the ability to push itself to the "N+1 era".
A century-old Nikon has experienced the storm of artillery fire on the cruel battlefield, the shining of the Olympic arena, and the mysterious silence of eternal space, but in this era, it retains loyalty to consumers from the last century.
Can it survive the next century?
[Reference]
[1] "What is the spirit of craftsmanship in Japan? 》fanfanfan 2015.8.9
[2] "Nikon is old, can he still fight? A century-old optical legend story - Nikon's rise and fall record" See through the world image 2020.7.23
—END—
Welcome to follow [Hua Shang Tao Label] to know the influential figures and read the Tao Label legend.
All rights reserved, private reproduction is prohibited!
Handler3 Some pictures are from the Internet
If there is any infringement, please contact us to delete
Faced with such a sharp decline, Nikon attributed the reason to the dual impact of market shrinkage and the epidemic, especially the fact that smartphones have had a severe impact on the entire digital camera industry.
But in fact, Nikon's decline cannot be entirely blamed on the iPhone.
[ Craftsman Spirit B-side]
At the beginning of this year, the Zeiss certification logo appeared on vivo's new flagship phone. Subsequently, Hasselblad also held high-profile hands with one plus and launched the video camera King one plus 9.
Before this, the famous camera brand Leica chose to cooperate with Huawei to maintain its market competitiveness by providing Huawei with lens modules and technical support. Although doing so seems to conflict with its main business, it actually creates huge room for development for Leica.
The cross-border cooperation between optical giants and mobile phone brands is undoubtedly the hope of adapting to the changes of the times to achieve self-rescue and continue to exist around consumers in another way.
And in these cross-border cooperations, we have never seen Nikon. Nikon's reaction seems to be too calm compared to the turbulent financial report.
Once, the imaging business occupied half of Nikon's total revenue. After suffering Waterloo, Nikon did not choose to exist in a way that was closer to consumers, but instead put itself on the shelf.
When closing its Chinese factory in 2017, Nikon said that it will cut off the low-end market in the future and strengthen the production and research and development of mid-to-high-end SLR cameras. It is even worried that the integrated operation of micro-single cameras will have business conflicts with its digital SLR cameras, and is unwilling to invest costs to produce and develop micro-single cameras.
As a result, not only did Nikon not withstand the crossover storm, but in the professional camera field that it is good at, the threat posed by Canon and Sony are also increasing.
In the semiconductor field, Nikon is also unable to let go of his position.
In the lithography machine market in the 1980s, ASML, Nikon, and Canon and Canon were three-legged.
In the early stage of the new century, ASML took the lead in launching a 12-inch wafer exposure machine. Nikon and Canon have continued to decline due to backward technology. By 2015, ASML's market share had reached 81%, while Nikon and Canon had a combined market share of less than 19%.
Although Nikon is not the only major Japanese semiconductor manufacturers that failed in the 2000s, Hitachi , Sony , Panasonic , and Panasonic timely cut and narrowed the semiconductor business department. Whether it is Hitachi, which gave up its semiconductor business, or Sony or Toshiba , which focuses on a single product, its operations have improved.
, Nikon, who insists on self-reliance from beginning to end, has not seen any improvement in his career.
Faced with the future of the semiconductor equipment industry, Nikon Vice President and Finance Minister Kazushi Okayama stated at a press conference: "We have considered the liquidation and sale of the semiconductor equipment industry, but in the short term, we will not abandon this business, but will reduce R&D expenses and turn to a niche market with profit opportunities."
Reducing R&D investment means withdrawing from the most profitable exposure device market, which also indicates that Nikon will be even more embarrassed in the void feelings of the past.
It has to be admitted that Nikon has developed from the traditional manufacturing era to the present, and its craftsmanship spirit has indeed brought it unexpected glory, but in the Internet era, the original methodology has been shattered by the disorderly changes in the industry.
Under the background of open economies, ideological subversion is more frequent, industrial transformation is accelerated, and the spirit of craftsmanship has gradually become an excuse for "tactical diligence to cover up strategic laziness."
Perhaps, since the camera resisted the harsh battlefield climate and helped reporters block bullets, Nikon, who had gained the bonus, has planned a blueprint for the future for itself.
Among the difficulties and obstacles encountered in the following years, Nikon habitually believed that as long as he did what he thought was "good" to the extreme, he could regain consumers and recover lost ground. However, in fact, is overly addicted to its superiority and subtlety and cannot extricate itself, will only lose the ability to push itself to the "N+1 era".
A century-old Nikon has experienced the storm of artillery fire on the cruel battlefield, the shining of the Olympic arena, and the mysterious silence of eternal space, but in this era, it retains loyalty to consumers from the last century.
Can it survive the next century?
[Reference]
[1] "What is the spirit of craftsmanship in Japan? 》fanfanfan 2015.8.9
[2] "Nikon is old, can he still fight? A century-old optical legend story - Nikon's rise and fall record" See through the world image 2020.7.23
—END—
Welcome to follow [Hua Shang Tao Label] to know the influential figures and read the Tao Label legend.
All rights reserved, private reproduction is prohibited!
Handler3 Some pictures are from the Internet
If there is any infringement, please contact us to delete
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