The trend trend and the continuous evolution and development of cultural confidence have attracted more and more attention from various trendy products with the traditional cultural element of "Zodiac". Young consumers are willing to use this to show their personality and express their pride. In the spring of the Lunar New Year of the Tiger in 2022, Tuhu Car Maintenance, a leading domestic car maintenance service platform, and Feiyue Tire, a subsidiary of Huayi Group, launched a joint brand, the Tuhu Car Maintenance x Feiyue Tiger Year theme joint fashion shoes, which were produced by the time-honored domestic brand Feiyue , were officially released on March 24.
Tuhu car maintenance × Feiyue releases Tiger Year theme co-branded trendy shoes
tires same rubber toe equipped with design ingenious design. Traditional culture integrates trendy style
Tiger Year wearing tiger shoes, suitable and fashionable. According to the relevant person in charge of Tuhu Car Maintenance, the Tiger Year theme trendy shoes are based on tiger as the main design idea, and draw on and use elements such as yellow and black tiger patterns, majestic and brave tiger heads, and cleverly combine them with Peking Opera culture to create a sense of wearing tiger shoes, good luck and good omen, and finally achieve the collision of tradition and new trends on the finished product.
Tuhu Car Maintenance and Feiyue Tiger Year theme canvas shoes are made of solid materials and exquisite craftsmanship
This Lunar New Year theme trendy shoes are produced by Tuhu Car Maintenance and Feiyue Tires, and are produced by the Feiyue Shoes brand, which is also a subsidiary of Huayi Group.
In terms of materials and craftsmanship, the Tiger Year theme canvas shoes are made of delicate canvas material, soft and breathable, double-row wiring, practical and durable. The rubber toe is modified with the same origin as Feiyue Tire and the raw rubber texture outlines the shoe edges to achieve comfort, wear resistance and full of contour, allowing the hard-core quality to be equipped with ingenious design and present a new self-style.
All "domestic product configuration" trendy shoes are sought after, reflecting the rise of national manufacturing industry
It is understood that in 2021, on the occasion of its tenth anniversary, Tuhu Car Maintenance launched Feiyue Fashion Shoes with Feiyue Tire in a joint form, focusing on "new domestic products and new national trends", and were exclusively launched on the Tuhu Car Maintenance Platform. As soon as the trendy shoes were unveiled, they quickly seized the "C position" of the topic, gaining a lot of attention from young consumers, and also brought Feiyue Tire into the public's vision.
Tuhu Car Maintenance and Feiyue scored twice, and once again joined forces with
. This cooperation is a benign result of the mutual recognition of the brand concept on the basis of the increasingly solid business of tire manufacturing and sales. It is the common goal and vision of both parties to reach and attract more young users through cross-border trendy products.
Looking at history, tires and shoes can be called an old pair of partners. There have been countless resonances in history. In 1968, Dink Hatfield, the main designer of of Nike, invented the new category of " air cushion shoes (AirMax)" from the perspective of "compressed air" and referring to the concept of pneumatic tires , and invented the new category of " air cushion shoes (AirMax)" from the perspective of "compressed air" and has been popular yet. Subsequently, tires and shoes have continued to evolve in the long river of history, including Continental tires and adidas, Goodyear and Skecher , Pirelli and Puma and other well-known companies have launched joint masterpieces.
The joint fashion shoes launched by Tuhu Car Maintenance and Feiyue Tires are all "domestic product configuration". While demonstrating the style of the national trend, it also allows the public to feel the rise of the national manufacturing industry.
C2M mode creates new domestic tires. Tuhu Car Maintenance helps the national brand
Feiyue Tire is a tire that is adaptable to multiple roads and is more suitable for Chinese roads.
is based on the innovative C2M model. Tuhu Car Maintenance has conducted extensive research and collection of consumer preferences and needs based on current trend development trends and changes in the brand audience market, thereby guiding the design and production at the source.
joint car maintenance and Feiyue Tires’ new trendy shoes for two consecutive years is based on the current situation where the cultural and creative industry is booming and IP joint branding has become a trend. Both sides have made a new attempt to promote the breaking of the circle of national brands.
public data shows that as of September 30, 2021, Tuhu Car Maintenance has launched more than 3,300 factory stores nationwide, making it a car maintenance e-commerce platform that is deeply trusted by Chinese consumers.Born in Shanghai in 1958, it is full of strong marks of the times and became a fashionable shoe that was popular all over the country as early as the 1980s. Feiyue Canvas and vulcanized shoes are the masterpieces of national trends that are even more popular among young people in recent years.
It is understood that the Tou Hu Car Maintenance X-Leap Lunar Tiger Year theme co-branded trendy shoes were officially released and pre-sale on March 24. Users can log in to the Tou Hu Car Maintenance App in the near future to participate in a limited-purchase event with an early bird price of 99 yuan; in addition, Tou Hu Car Maintenance will also launch fan group groupings, official Weibo live lottery, orders and Feiyue Tire Gifts Trends, etc., to pass this Tiger Year lottery to fans.
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