Author: Xiaoshi Aidi
The taste is getting more and more "full"! Snacks noticed that Weiquan Daily C summer new product, "Weiquan Daily C Popular Bamboo Balmberry" was recently launched nationwide on all channels.
The "marketing genius" flavor of the juice industry, which has successfully become popular with creative bottles such as "spelling bottles" and "emotional bottles", is Quan Daily C. What new stimulation will it bring to the beverage industry this time? What is more noteworthy is that Weiquan has been making new products in the past two years, and cross-border cooperation seems to have opened a new round of innovation. How much will Weiquan’s innovation benefit its future? Let’s take a look below
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unlocks new flavors
orange juice, grape juice , raspberry peach, carrot juice ... This summer, Weiquan Daily C wants consumers to taste the refreshing and detoxifying bayberry juice. "Weiquan Daily C has an in-depth understanding of consumers, develops new products and new flavors that meet consumer needs, and allows different consumers to drink their favorite flavors as much as possible," said Weiquan Company.
Why did you choose to launch the flavor of bayberry this time? Weiquan Company said that the launch of "Weiquan Daily C Popular Bacon" is the result of Weiquan taking into account consumers' expectations for new flavors and their needs for healthy diets.
It said that bayberry is very popular in summer, especially in Jiangsu, Zhejiang and Shanghai. Many street drink brands that are popular among consumers have also launched bayberry drinks as summer comes. It is said that the great writer of the Song Dynasty, Su Dongpo, once praised, "Minguang lychees and Xiliang grapes are not as good as Wuyue bayberry." In addition, bayberry has high nutritional value. It is rich in anthocyanin , cellulose, minerals, vitamins, pectin and 8 amino acids that are beneficial to the human body. To a certain extent, it can also prevent the body's sugar from converting into fat.
Weiquan is optimistic about the market prospects of "Weiquan Daily C Popular Bacon". "On social media, many consumers are very interested in DIY drinks. Weiquan's products are very lucky and have become one of the ingredients for special drinks for many consumers," Weiquan told the snack agent, "For example, at the end of last year, Weiquan Daily C Grape Juice Special Mixing was popular on Xiaohongshu. From convenience stores to adult milk tea, everyone has found a lot of DIY fun in their beverage life."
Consumers' use of Weiquan Grape Juice DIY drinks triggered a special drink craze. (Source: Xiaohongshu)
Weiquan said that it was precisely because of this new consumption trend that Weiquan's promotion of new bayberry juice also specifically combined with the content related to "special adjustment": "I believe that through special adjustment marketing, more scenarios of juice consumption can be communicated to increase the overall consumption frequency and sales."
weiquan Daily C Brand Special Adjustment Drink Content Promotion (Source: Xiaohongshu)
In addition to catering to consumers' special adjustment needs, "Weiquan Daily Update C is popular bayberry" also has great advantages in price. Snacks noticed that on e-commerce platforms, the price of "Weiquan Daily C Popular Bamboo" 300ml bottle is around 7 yuan, while its competitors are mostly priced above 10 yuan, and the street drinks are as high as 20-30 yuan.
At the same time, "Weiquan Daily C Popular Bacon" maintains the product series positioning of "100% pure" and "21-day short-term refrigeration lock" in Weiquan Daily C. "Weiquan Daily C Popular Bacon" pays special attention to the selection of raw materials. According to reports, the bayberry of "Weiquan Daily C is popular bayberry" comes from the coastal areas of Zhejiang and Fujian, and the "Balien Excellent Birth" Dongkui and 海南六 varieties, and each one is waiting for the fruit to mature naturally and then pick it manually.
Innovation Normalization
In fact, in recent years, Weiquan has been launching new flavors to meet consumer needs. According to data, as the leading brand in the market share of pure juice categories, Weiquan Daily C has completed a wide product matrix layout, with 21 SKUs covering common fruit and vegetable varieties such as oranges, carrots, grapes, mangoes, and apples. Continuously launching new flavors has become a normalized innovative model for Weiquan.
mentions innovation and Weiquan Daily C. Perhaps more people think of various creative bottles that hit people's hearts. According to data, since 2005, Weiquan Daily C has successively launched creative bottles such as spelling bottles, wishing bottles, love bottles, Emoji bottles, digital bottles, and care bottles. These creativity bring new consumption experience to consumers, allowing Weiquan Daily C to establish emotional connections with consumers, and even form emotional resonance , thus forming a continuous consumption stimulus for consumers.
TWINS Use Weiquan Daily C letter bottle to spell out the combination name
In fact, after successfully opening the market with the creative bottle, Weiquan has been trying more creative ways. On the one hand, Weiquan is constantly innovating. For example, Weiquan's Benasong Coffee was newly upgraded in September 2020, Weiquanyou buttermilk's "bottle series" was also upgraded in May 2021 and January 2022, and Weiquanduo Grain was also renovated and launched in October 2021.
On the other hand, Weiquan continues to cross-border cooperation to create new stimulation for consumers. Snacks noticed that in recent years, Weiquan Daily C cooperated with FamilyMart, Doraemon, and Expedition to launch new packaging, and cooperated with DuHTM3 and FamilyMart to launch new chocolate milk drinks and oat milk. At the same time, Weiquan is constantly exploring new categories. According to the information, Weiquan's products include Weiquan active lactic acid bacteria beverage, Weiquan Daily C juice, Weiquan yobuti milk, Weiquan Yanxuan ranch milk and cereal milk drinks, Benason coffee series and other categories.
New flavors, new packaging, and new categories, it can be seen that Weiquan attracts consumers through continuous promotion of new products. In the long run, any product has its life cycle , and a brand that is brave enough to seek change and innovate is expected to cross the cycle and continue to be young and energetic like its consumers. As of now, Weiquan will integrate innovation into product research and development, packaging and promotion, and it is expected to continue to create more industry miracles in the future.
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