中国官网, on August 23, according to the Central News Agency of Taiwan, China, Huawei held a smart office and MateBook new product launch conference in Taiwan, China. Yong Hai, general manager of Xunwei Technology, said that the laptop industry is still clearing inventory in the third season, and the fourth season is expected to improve slowly.
Yong Hai pointed out that Huawei's laptop sales in Taiwan in the first half of this year increased by 133% year-on-year, and the unit price of mid- and high-end models increased by 62% year-on-year; last year, laptops accounted for more than half of Huawei's Taiwan performance, and tablet computer performance accounted for about 20%. Others are wearable devices and other products.
In response to the inventory pressure facing the laptop market, Yong Hai responded that the COVID-19 epidemic has increased a lot of consumer demand. In order to study at home and work remotely, people need to buy laptops; but after a large amount of purchases, demand will definitely slow down. Now the industry is clearing inventory, and it should slowly improve by the fourth quarter.
Yong Hai also said that Huawei has higher-level products that have not been introduced to Taiwan, China. In the future, it will continue to improve its brand value positioning and launch higher-level products. It will not engage in price wars or push down large numbers of lower-level products in order to pursue market share.
Yong Hai believes that the laptop replacement cycle is about 2 to 3 years, which means that the entire industry will still face great pressure in the next 1 or 2 years. Huawei can use this period to strengthen its mid-to-high-end brand positioning and enhance the competitiveness of business products. When consumers want to change their phones, they will naturally consider Huawei products and are optimistic about the future growth of Huawei laptops.
For inflation , Yong Hai pointed out that Huawei laptops will gradually increase product prices and positioning in the future. The current price has reflected the increase in the cost of raw materials, and it is impossible to do a loss-making business.
According to Jiwei.com, in the first half of the year, Huawei has increased the price of some laptops . Among them, the price of Huawei MateBook13 /14 2021 models and 2020 models, MateBook D 14 /15.6 2021 models Intel has been raised by 300 yuan to 600 yuan. In particular, the price of Huawei MateBook equipped with independent graphics card MX450 is generally higher. Among them, the largest increase is MateBook 14 2021 i5/16GB/512GB/MX450, the original price is 6399 yuan, and the current price is 6999 yuan.
(Proofreading/Li Wenjing)
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