This new collaboration pioneered the U.S. surreality viewing (URV) experience through NTT’s advanced technology, transmitting real-time surround video experiences to remote locations
, New Jersey Secaucus--(Business News)--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- This implementation verifies the feasibility of a real-time ultra-high-definition surround video fan experience event, the first time in a live sports event in the United States.
This press release contains multimedia content. The full press release can be found at: https://www.businesswire.com/news/home/20191007005873/en/
An important basis of this partnership is that both parties intend to create new fan experiences in the era of Smart World. This surreal viewing was proven successfully in Game 3 of the American League Division Series, a match between the Houston Astros and the Tampa Bay Rays launched by Doosan was held at the Tropicana Field Stadium. NTT has installed multiple 4K cameras on the court that transmit high-definition images (12K wide) in real time to the viewing area ultra-wide screen (90.6 inches x 469 inches) of the MLB Network Studio in Secaucus, NJ and provides 6-channel surround sound , including the original audio signal. This URV technology creates a particularly transformative sensory effect that brings remote viewers to the on-site atmosphere of the court.
Enterprise partners were also invited to participate in the viewing event to raise awareness of other potential uses of this surreal viewing experience technology. NTT and MLB will continue to work to expand the use of URV technology to provide a new and exciting fan experience in other games.
URV image: https://youtu.be/De3UsAF0Ebc
Note:
About Surreal Viewing
Surreal Viewing (Ultra Reality Viewing) is NTT's real-time ultra-high-definition surround video synthesis technology. It combines multiple 4K camera images into one ultra-wide image (such as 12K) in real time and transmits them to a remote location synchronously. With ultra-high-definition surround video technology that is not captured by ordinary cameras, and audio technology that can generate raw sound and transmit it to a remote location without losses and time difference, and then regenerate certain sound fields at remote locations, viewers watch sports games or events as if they were watching games in a stadium, event site or theater. This is a reliable solution based on NTT's unique R&D technology "Kirari!(*1)". The solution has been successfully implemented in Japan and has excellent results in improving viewing and fan experience for viewers.
(*1) For more information about NTT R&D technology "Kirari!", please visit https://www.ntt.co.jp/activity/en/innovation/kirari/.
About Major League Baseball
Major League Baseball (MLB) is the most historic professional sports league in the United States, consisting of 30 member clubs in the United States and Canada, representing the highest level of professional baseball. Major League Baseball is the most involved sports in North America, and since 2004, MLB has set a record for the most involved season in the history of this event. Led by Major League Chairman Robert D. Manfred, Jr., MLB currently has a record labor peace, competitive balance and industry income level, as well as the most comprehensive drug testing program in professional sports in the United States. MLB is constantly committed to making an impact in communities in the United States, Canada and around the world, making the sport a greater role in society and permeate every aspect of baseball business, marketing and community relations work. As the MLB Network and MLB digital platforms continue to succeed, MLB continues to seek innovative ways for its fans to enjoy this universal entertainment and truly global event in the United States. For more information about Major League Baseball, visit www.MLB.com.
About NTTh
NTTT is a global technology and commercial solution provider.We help our clients grow their businesses and improve their competitive market position by providing fully integrated services, including global networking, cybersecurity, hosted IT and applications, cloud and data center services, as well as business consulting and deep industry expertise. As the world's top five technology and business services providers, NTT works with more than 80 Fortune Global 100 companies and thousands of other customers and communities to help them achieve their goals and contribute to a sustainable future. For more information about NTT, please visit www.global.ntt. The original version of
can be viewed on businesswire.com: https://www.businesswire.com/news/home/20191007005873/en/
Disclaimer: The original version of this announcement is an official authorized version. The translation is for easy understanding only. Please refer to the original text. The original text is the only version with legal effect.
Contact information:
Media Contact:
NTT
Yuzo Aramaki
Public Relations
ntt-cnr-ml@hco.ntt.co.jp
MLB Communications (212) 931-7878, MLBPressBox.com, @MLB_PR
Proof of Concept Activity Photos of MLB Studio (Photo: US Business Information)
Proof of Concept Activity Photos of MLB Studio (Photo: US Business Information)
URV structure diagram (Figure: US Business Information)
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