The tree grows in the forest, but its roots can extend all the way to the Pacific Ocean, and 40 people can't hold their hands and hold their hands to hold their trunks. This is the only creature on Earth that shocked me."

Jinling Chinese Company Interior

Mustard Pile Xiaoxiao reported on January 6

"In , in the north of California, , and southern Ologon, there is a huge redwood tree. This tree grows in the forest, but its roots can extend all the way to the Pacific Ocean. 40 people can't hold hands and hold their trunks. This is the only creature on the earth that shocks me." Zhang Chen, founder of Jinling Chinese, said. Touched by this, Zhang Chen named his company's English name "Saquoia".

has been living in North America for many years. Zhang Chen has felt the importance of Chinese education. In August 2018, Jinling Chinese was officially launched. The customers it faces are overseas Chinese children and customers with quality education needs within the domestic system.

Since last year, the trend of " Chinese " will be booming, and Chinese online platforms are emerging one after another. Many leading companies such as Good Future and Lisichen have also launched large Chinese products one after another. As new entrants, it seems not easy to attract attention in this track. To this end, Jinling Chinese focuses on content polishing, created the "Huagen Course", integrates language learning and traditional Chinese culture, and introduced a curriculum system that combines learning and practice with practice.

original courses + light products throughout multiple categories

Unlike most online education startups that first deepened their efforts in single products and then expanded their categories, Jinling Chinese included many course categories such as folk music, Chinese etiquette, speech eloquence, history lecture halls, etc. The seemingly complicated content is covered under its original "Huagen Curriculum System".

"It's like the roots of a redwood tree are deeply rooted in the soil of the motherland, but they can flourish on them and create a ecology of their own." Zhang Chen believes that the direction of the great Chinese language reform from the simple grammar and the learning of words and sentences to knowledge expansion, cultural expansion and vision expansion is the direction of the great Chinese language reform. Therefore, although Jinling Chinese uses Chinese learning as a carrier, what supports this language to learn is the profound and profound Chinese culture.

Huagen Curriculum System

Jinling Chinese is mainly based on innovative quality qualities courses + Chinese studies courses in China, and provides customized courses for Chinese and Chinese culture training abroad. Its main Huagen curriculum system includes three parts: knowledge course, erudition course and perseverance course.

Knowledge Course is mainly based on children's listening and speaking foundation, focusing on language learning, with a total of 80 lessons; the erudition course combines Chinese language learning and cultural content, involving four major sections: Chinese classics, idiom stories, language children's songs and poetry songs, including 176 lessons for beginner, intermediate and advanced courses; the erudition course includes practical categories such as history, speeches and eloquence, Chinese character stories, skill improvement, intangible cultural heritage and other themes. Guided by stimulating children's interest in learning and stimulating their enthusiasm for learning Chinese culture, it is divided into 20 course packages with different themes, each course packages with 18 lessons.

In addition to the Huagen curriculum system, Jinling Chinese has jointly created master-specific courses with many masters. Zhang Chen introduced to Mustard Dui that Jinling Chinese has jointly developed the Chen Gongle Master Class with children's animation master Chen Yongzhen and the famous animation artist Chen Gongle and his art studio, and has developed nearly 400 sets of classic original children's picture books for more than 60 years into online graded reading three-dimensional picture books "Master Three-dimensional Picture Book" and audio fables "Ben Dad Tells Fables".

In addition, Jinling Chinese and Chen Gonglai Studio have jointly produced two cartoons: "Jinling Dragon Little Guardian" and "The Adventures of Little Horse". "All light products are free, with the purpose of diversion of courses." Zhang Chen revealed that since Jinling Chinese has been online, there have been more than 10,000 registered users.

focuses on the B-end, opens online and offline

single online courses are difficult to effectively assess the learning effect. The online learning results are assessed offline, and through channel advantages, students can often gain first-mover advantages in customer acquisition and reputation through teaching methods from learning to practice and display integrated services.

Zhang Chen believes that in addition to the self-created Huagen curriculum system, another core advantage of Jinling Chinese is to connect teaching and practice, and maximize the learning effect through online learning, offline activities and international cultural exchanges.

Therefore, Jinling Chinese not only provides online courses to the school, but also provides offline activity displays for the school students. Among the 15 classes in a semester, there are 12 online courses, and the remaining 3 will be evaluated and assessed through offline expressions and performances in the form of "educational drama". In addition, Jinling Chinese intends to enable students' learning achievements to be displayed and exchanged internationally by expanding overseas channels.

cartoon "The Little Guardian of the Jinling Dragon"

The huge teaching system must rely on the level of teachers. Zhang Chen revealed that Jinling Chinese currently has 20 full-time teachers and nearly 800 part-time teachers. All teachers come from related majors such as Chinese education, Chinese language and literature, and have relevant teaching experience. In order to ensure the supply of high-quality teachers, Jinling Chinese cooperated with nearly 15 colleges and universities such as Beijing Normal University , Capital Normal University , Nankai University , and other institutions to sign employment internship agreements and conduct unified training. In terms of

customer acquisition, in addition to online channels such as official accounts and APPs, Jinling Chinese, on the one hand, cooperates with national foundations in public welfare projects; on the other hand, expands offline cooperation channels, and jointly organizes offline activities with training institutions with different business formats to obtain the transformation of market data.

At present, Jinling Chinese has entered more than 20 primary schools and kindergartens within the system. Zhang Chen revealed to Mustard Pile that he plans to enter 500 schools in Beijing in 2019, and the national target is 1,500.