Looking for a fresh spokesperson, Eight Cities Carnival launches
This year's New Hope Dairy Fresh Dairy Festival kicks off with eight cities, #Find a fresh spokesperson# event will be warmed up. Any family that is happy, full of fresh energy and loves life to "get fresh" can participate in the plan of the new spokesperson for New Hope Dairy City. As long as mothers log in to the exclusive H5 for the event, upload photos of their family’s wonderful family time, and publish the declaration of “I endorse for freshness”, they have the opportunity to win the “tickets” of the event with their freshness attitude and become the city spokesperson for New Hope Dairy’s 24-hour fresh milk products. Moreover, the eight shortlisted cities’ “fresh spokespersons” can also come to the main venue of Chengdu on the day of the Fresh Milk Festival on September 19, and officially form a group under the witness of Wang Haibin, Chairman of the China Fencing Association and the vast number of fresh fans. They will jointly convey the concept of “receiving freshness” in urban life with the attitude of riding the wind and waves.
In order to better explain the "respectful" life attitude of urban families and the spirit of "fresh spokesperson", New Hope Dairy also released a series of group portrait posters before the event began. Through various interesting and cute parent-child scenes, the warm scene of how the fresh mothers who are constantly pursuing "fresh" in healthy diet and parent-child concepts can make progress and grow together with their children in the process of parenting, providing a reference for hot mothers who are ready to compete for spokespersons. In addition, well-known nutritionist Gu Zhongyi and national second-level psychological counselor Ren Shuyi will also join the event and use live broadcast to bring popular science of health and nutrition to "reincarnate" mothers. Once the
event was released, it triggered a "fashion family" trend in eight cities. Mothers who love high-quality dairy products in New Hope Dairy have posted photos of family joy and fresh endorsement declarations. H5, which #Find a Fresh Spokesperson#, has become a hot topic that has swept the circle of friends.
Fresh Alliance Front, give you fresh love
In addition to the vigorous selection of spokespersons, New Hope Dairy has also prepared a large number of fresh milk festival benefits and a variety of ways to play for the "fresh fans". Consumers can not only gather partners to form a "wild fresh-grabbing group" to enjoy the great benefits of ordering milk, but also enjoy fresh love in the "fresh alliance" composed of 24 local life brands. Xiaolongkan, Ramen Shuo, Yanjiyou, Ele.me... These "fresh" brands that span multiple fields such as food, drink, play, and learning have joined the New Hope Dairy Fresh Dairy Festival, using exclusive benefits of "fresh powder", customized gift boxes, offline lottery and other methods to help the city get fresh life.
According to the product manager, this "fresh alliance" that brings together popular internet celebrities, innovative brands and novel products will not only distribute various benefits continuously during the event, but will also bring a super surprise to the "fresh" koi drawn in this fresh milk festival - the experience of pampering the 24 brands. Who doesn't want to try it? Of course, even without the good luck of koi, the Fresh Milk Festival will never disappoint you. At the main venue on September 19, in addition to the wonderful new spokesperson group ceremony, there are also various immersive carnival experiences waiting for everyone. For example, the Qiqu pop-up store "Xiaoyou Milk Company" will be restored with the perfect scenes of the 1980s and 1990s, bringing you memories of resurrecting fresh milk through time and space. The cute IP image Hei Xiaoyou will also interact with everyone on the spot, distribute surprise prizes, bringing you rich and interesting content and various activities, and creating a one-stop carnival space for fresh milk fans.
This year's Fresh Milk Festival, New Hope Dairy chose to use mothers from ordinary families as the city spokespersons of the products, and formed a fresh alliance with the city attitude brand, aiming to convey the fresh characteristics and brand concept of 24-hour fresh milk to the urban quality of life.As a star product of New Hope Dairy, 24-hour fresh milk uses a special grade milk source that is better than the EU standard. Through the pasteurization process of 75 degrees and 15 seconds, the active nutrients of fresh milk are retained to a great extent. Among them, immunoglobulin is 10 times that of ordinary fresh milk. These active nutrients can effectively improve children's immunity, so they are very popular among mothers.
Now, the event of the New Hope Dairy Fresh Milk Festival has been launched. Want to receive a large amount of "received fresh" benefits, participate in spokesperson interactions, and be a lucky "koi"? Remember to follow the official WeChat of New Hope Tianxiang and meet fresh surprises on the 9.19 Fresh Milk Festival!
(scan the code to unlock fresh milk festival benefits immediately)
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