China News Service, Taipei, January 22. Taipei New Year’s Goods Street in 2018 will debut on February 1. In addition to launching various discount activities, we also hope that young people can rediscover the "power of the New Year".

China News Service Taipei, January 22 (Reporters Xiao Kailin and Huang Shaohua) Taipei New Year’s Goods Street in 2018 will debut on February 1. In addition to launching various discount activities, we also hope that young people can rediscover the "power of the New Year".

Taipei City Commercial Office held a press conference on January 22 and revealed that this year's Taipei New Year's Goods Street will be held from February 1 to 14, and nine major business districts including Taipei Dihua, Xinyi, Rongbin, Houtra Station, Huayin Street, Underground Street, Ningxia Night Market , Yuanling Street, and Siping Sunshine all participated. Photo by Xiao Kailin, China News Service reporter

Taipei New Year’s Goods Street, which has a history of more than 20 years, is an important place for local people to buy New Year’s goods and operators to attract business opportunities. The Taipei City Commercial Office held a press conference on January 22 and revealed that this year's New Year's Goods Street will be held from February 1 to 14. Taipei Dihua, Xinyi, Rongbin, Houtra Station, Huayin Street, Underground Street, Ningxia Night Market, Yuanling Street, and Siping Sunshine all participated. Taipei Mayor Ke Wenzhe will also go to multiple business districts to distribute "making money" red envelopes.

The "heads" of the nine major business districts in Taipei appeared at the press conference to promote the preparations and display special New Year's goods. Zhou Shuimei, who serves as the chairman of the Taipei Business District Industry Federation, pointed out that this year the scale of Taipei Business District participating in the New Year’s Goods Street has expanded again compared to the past, from four and five business districts to eight and nine business districts, which shows its representativeness.

In addition to the dazzling array of New Year’s goods, its unique hawking culture and novel publicity techniques are also an important reason for the popularity of Taipei New Year’s goods street. The reporter noticed that this year's Taipei New Year's Street has increased its integration with mobile payment, and people can scan the barcode provided by the organizer with their mobile phones and participate in the lottery.

In fact, as the Spring Festival approaches this year, Taiwanese New Year's goods industry pays more attention to the role of online sales and mobile payments. The traditional Nanmen Market first launched the "Full Online New Year's Food" plan, and some shopping websites also held the "Online New Year's Goods Street" for the first time. Many stall merchants in business districts have actively connected to the mainland mobile payment platform to attract mainland tourists.

Xu Shunli, who planted Liu Ding in Yunlin, participated in Taipei New Year’s Street for the first time this year. In 2009, the team of Yunlin University of Science and Technology cooperated with Xu Shunli to help improve planting technology, and then assisted in opening an online sales channel. "After just one week of cooperation, I sold nearly 10,000 kilograms of Liuding, which solved my sales problem at once." Xu Shunli, 65, said.

Taipei New Year’s Goods Street combines traditional festivals with commercial activities, and has long become a symbol of Taiwan’s economy and society. In response to the New Year flavor in modern society, this year's Taipei New Year's Goods Street has planned activities such as "New Year's greeting map generator", "New Year's food lazy bag", and "Wrinkle red envelope bag" with the theme of "You don't know the power of the New Year" with the theme of "You don't know the power of the New Year" and planned activities such as "New Year's greetings map generator", "New Year's food lazy bag", and "Wrinkle red envelope bag", and filmed themed movies, hoping that young people can find the expectations of the New Year and the warmth of gathering in the experience.

Xu Jingwen, who participated in Taipei New Year’s Street for the first time, usually sells "Bear Rice Ball" in a small dining cart. Because of his popularity, he won himself the title of "Bear Mom". Talking about the original intention of participating in the New Year’s goods street, Xu Jingwen said: "I am also a mother. The cute bear rice ball can greatly increase children's appetite and reduce the trouble of mothers chasing their children for breakfast." (End)