Newseye
After graduation, most rural college students choose to work hard in the city and do not want to be farmers facing the loess and facing the sky. But there are also some college students who not only choose to return to the countryside, but also take over the farming business of their parents. However, unlike their parents, they learn to plant, manage, build e-commerce platforms, become new professional farmers, and become the "backbone" of rural construction.
38-year-old Shan Dongsheng is such a new farmer. He founded a family farm in Danyang Village, Sanji Township, Pingshan County, his hometown, and by constantly learning new agricultural technologies and opening up new ideas, he embarked on the road of developing modern agriculture. He also did his best to help the villagers and lead them to become rich together.
In the early morning of summer, before the heat hit, Shan Dongsheng brought the live broadcast tool to his own farm and started the live broadcast. "This is our wild vegetable planting field. Several older sisters are harvesting alfalfa. Look, how fresh, there are dewdrops on the leaves! Do you really want to taste it?" "Let's take a look again. This is Taoyuan, and several older brothers are preparing to spray milk. Everyone must be wondering why they should drink milk for the fruit trees..." In front of the camera, the scenery of the farm is constantly changing. On the phone, fans are sending love continuously, and the order volume is gradually increasing.
"Now mobile phones have become new farm tools, live broadcasts have become new farm work, and agricultural products have become new internet celebrities. These changes are something that parents must have never imagined," said Shan Dongsheng.
Dan Dongsheng uses Kuaishou, Douyin and other places to do live broadcasts and post videos to create "Internet celebrity" agricultural products.
"I am the son of a farmer. Returning to the hometown to develop agriculture is the son who inherits his father's business"
As the saying goes, you are at the age of thirty. It was at the age of 30 that Shan Dongsheng began to truly inherit the farming career of his father. Since that year, he has devoted himself to the practice of developing modern urban agriculture. After 7 years of hard work, the traditional agriculture in my hometown has become very modern and has a lot of Internet genes. The previously little-known agricultural products have also taken the express train of "Internet +" and turned into Internet celebrities and became best-selling products.
Dan Dongsheng graduated from Zhengzhou University's financial management major. When he graduated, most of the classmates chose to work hard in the city, but he chose to go back to his hometown. At that time, many students asked in confusion: "Going to college is like jumping over the dragon gate. You came out of the countryside, why do you have to go back to the countryside?" He replied with a smile: "I may be unpromising. I don't stand on the land of my hometown, and I feel uneasy."
Everyone thought Shan Dongsheng was joking, but only he knew how sincere his words were. "I am a native 'second-generation farmer'. My fathers are all farmers. I have their blood flowing. Naturally, I love my hometown and agriculture," he said.
Because he loves agriculture very much, Dan Dongsheng paid attention to the country's many support policies for agriculture during his school days. After graduation, he resolutely decided to devote himself to the development of modern agriculture.
At the beginning, he wanted to engage in large-scale breeding, but because of his lack of experience, he ended in failure. Starting a business cannot be smooth sailing. After adjusting his mentality, he began to look for new projects.
In 2013, Shan Dongsheng began to contract land and prepare to build a family farm. At first, the villagers were unwilling to transfer the land to him, so he went to the villagers day and night to talk to them. After more than a month, more than 20 households finally signed and agreed to the transfer. After two years of hard work, he built the Shijiazhuang Shanfu Family Farm in 2015.
The first phase of the farm transferred more than 100 acres of land, and the profits in that year were quite considerable. "At this time, the villagers saw hope and took the initiative to transfer the land, which laid a good foundation for the further development of the farm." Shan Dongsheng said that at the end of 2016, he established an agricultural professional cooperative to lead everyone to get rich together, and at that time he attracted more than 30 farmers to become members of the cooperative.
"The cooperative helps farmers to unify planting, manage, harvest, and process, and finally sell them in a unified manner, realizing joint farming, joint ventures and management." Shan Dongsheng introduced that they also applied for trademark brands, and through branded sales, they realized electronic network sales, so that cooperative members could maximize their income.Under the leadership of the city and county agricultural broadcasting schools and the city and county agriculture and rural bureaus, workers and technicians were organized to visit and study in local characteristic agricultural areas, and outstanding technicians were also hired to give lectures on crop scientific management.
"I am the son of a farmer. Returning to the hometown to develop agriculture is the son who inherits his father's business." This is a sentence he often says to himself and it is also the motivation for him to work hard.
"Only by constantly learning can you master new technologies and have new ideas and new ideas"
Dan Dongsheng is a person who is not satisfied with the status quo. He often has new ideas and new actions on the road to entrepreneurship. And all of these are derived from his love of learning.
"Only by constantly learning can we master new technologies and have new ideas and new ideas." He said that because of insufficient reserves of agricultural knowledge, he bought various agricultural planting books and studied by himself. He also actively participated in various professional farmers training classes organized by the Municipal Agricultural and Broadcasting School to systematically learn knowledge related to agricultural planting, such as breeding and planting technology, business management, and pest control.
He also often goes to study at his own expense across the country. From 2013 to the present, he has gone out to study hundreds of times, visited tens of thousands of kilometers, and has successively arrived at Beijing Huairou Agricultural Facilities Tourism Park, Shandong Agricultural University Planting Base, Yunnan Zhaotong Apple Base, Shaanxi National Apple Industry System Fruit Friends Comprehensive Experiment Station and other places to study and investigate modern facility agriculture and leisure agriculture. In March 2019, he participated in the study at Tsinghua University and received his graduation certificate. In November of the same year, he went to Beijing to participate in e-commerce training organized by the Ministry of Commerce.
If you learn new technologies, they will apply them to the farm. Using the new agricultural knowledge and technology he learned, he successively built densely planted orchards, densely planted peach orchards, walnut orchards, and planted double-dwarf densely planted apple trees, densely planted peach trees, crisp red pears, cherries, plums, apricots, grapes and other varieties. He also introduced 12 experimental varieties of apples and 10 peaches, and set up a technical exchange demonstration site for research and exchange. At present, Shanfu Farm has more and more fruit trees, and its quality is getting better and better.
Not only that, he also raises geese freely in the forest, and the fox breeding industry has begun to take shape. The entire farm covers multiple sectors such as circular agriculture demonstration zone, farming cultural experience zone, ecological pasture recreation zone, etc. It can not only produce green and ecological agricultural products, but also provide a variety of leisure and tourism products. You can visit the farm from May to November every year.
If you want to go further, new farmers still need to constantly learn and learn from them. Shan Dongsheng said that he either studied or was on the way to study every day. In his opinion, this should be the daily state of new farmers, because the agricultural production cycle is long, and only by mastering the latest information and technology can we accurately grasp the market and do not repeat the old path of no market for agricultural products grown by our parents. He also did live broadcasts on Kuaishou, posted videos on Douyin, and opened an online store on Taobao, thinking of ways to create "Internet celebrity" agricultural products...
In 2014, Shan Dongsheng learned a trick through the Municipal Agricultural and Radio School, allowing milk to replace calcifiers to supplement calcium for apples. After the apples have fruits, they sprayed milk with mechanical spraying of milk every 15 days, which not only can achieve the effect of eliminating bacteria, but also improve the absorption of calcium. "Our apples were grown up drinking milk, which is also our first 'Internet celebrity product'."
"I am a college student, but I just have ideas." Seeing the development of the farm, the villagers praised it.
Dan Dongsheng learned a trick through the Municipal Agricultural and Radio School, using milk instead of calcifier to supplement calcium for apples. The picture shows a farm worker spraying a mixture of milk and water on the fruit tree.
"I have no choice but to help the villagers get rich together"
Shan Dongsheng, a farmer's son, has a deep and special relationship with agriculture. He believes that in order to adapt to the development of modern agriculture, we must be a new type of professional farmer with a sense of serving agriculture.
At the beginning of the business, Dan Dongsheng worked hard to sell agricultural products, but the traditional agency and sales model was difficult to open up the market, and he had almost no money after two years of hard work. In 2013, Dan Dongsheng changed his thinking and cooperated with platforms such as Youtego and Taobao to establish global online sales outlets. He established express services with express delivery companies such as Shentong, ZTO, Yunda, and Kuaijie to help villagers shop and mail agricultural products. “Good products also need a good platform."Dan Dongsheng was deeply touched.
In recent years, he has also actively learned and used new media, effectively used various platforms such as Weibo, WeChat, Kuaishou, Douyin, etc., and took various forms such as text, pictures, videos, live broadcasts, etc. to promote and warm up the promotion and preheating of agricultural and special products, laying the foundation for future sales of agricultural and special products.
"We have a 'Breaking Oil Pan' here. People who taste it say it is delicious. We have made it a 'Internet celebrity' product. Every year, after the oil pan matures, it will be sold out on WeChat, and it will be sold out in less than 3 days. "Shan Dongsheng said that he shared the real rural production, life and experience with "fans", and weaved an efficient network of contacts between mobile Internet, mobile live broadcasts, and self-media micro-businesses, so that farm fruits are no longer difficult to sell.
gradually developed from the original 100-acre orchard to a thousand-acre orchard with nearly 100 special varieties. Shan Dongsheng's planting ideas have been keeping pace with the times. How to quickly sell and get recognized these local agricultural products, he has continuously enriched himself and started an agricultural product business with modern Internet thinking. "The birth of Internet celebrity fruits is a breakthrough for himself, and it is also a kind of sentiment. "As long as you are willing to work hard, you can create your own future. Shan Dongsheng not only realizes his dream, but also leads local villagers to get rich together.
He often organizes and leads farmers to visit and study, and hires experts to teach farmers planting and breeding techniques. In order to help poor households get rid of poverty, the farm provides villagers with more than 60 jobs, most of them are the villagers around them, and can reach more than 200 people during the busy farming period. They work on the farm and can get rewards ranging from 60 to 100 yuan a day, with an annual income of no less than 12,000 yuan per person. Poor households can not only be Working on the farm earns wages, and the farm also provides high-quality fruit seedlings and technical training for poor households for free to help them grow and sell fruits. The farm provides poor households with geese and chicken and duck seedlings for free, and the finished products are recycled at a higher price than the market price, which drives more than a thousand households in the surrounding villages to develop and become rich.
The sudden outbreak of the new crown pneumonia epidemic also caught Dan Dongsheng off guard. But he did not lose his footing, but instead tried to ease the impact of the epidemic on agricultural product sales. "We mainly increased live sales and online platforms to sell goods, so that agricultural products could be sold quickly, and reduced the losses of farmers. "Shan Dongsheng said.
Not only that, in March this year, he also set up a service team to provide farmers with free technical guidance and market guidance and help them sell agricultural products. He is also preparing to build a dried fruit handicraft workshop, which can not only "digest" those fruits with poor quality, but also increase their added value.
In 2015, the farm was awarded the title of "National Apple Industry System Shijiazhuang Comprehensive Experimental Station Demonstration Base" and "County-level Demonstration Family Farm". In 2016, the farm was awarded the title of "City-level Demonstration Family Farm" and "Hebei Province Science and Technology Small and Medium Enterprises". In 2018, the farm was designated as a new type of professional farm by county and municipal agricultural schools The training and teaching base of the People's Cultivation Project was rated as a "provincial demonstration family farm" by the Hebei Provincial Department of Agriculture. In 2019, the farm was recognized as a provincial field school by the Hebei Agricultural and Broadcasting School, and has now applied for a national field school.
In 2017, Shan Dongsheng was rated as "Pingshan Youth May Fourth Model" and in December 2019, he was rated as "Top Ten New Farmers in Shijiazhuang City".
"We will continue to work hard to build the farm into a modern characteristic ecological tourism industrial park integrating green fresh fruit picking, ecological leisure and agricultural tourism, attracting more villagers who work outside to return home, and demonstrating and driving more people to make a fortune through the development of agriculture. "Dan Dongsheng is full of confidence.
Source: Shijiazhuang Daily Client
Reporter: Li Liya Dong Yongbo
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