Xinhua News Agency, Xining, August 7 (Reporters Jie Tongqiang and Tong Hao) The lights are on, and against the backdrop of the sunset, the Jiuzhou Global Carnival Cultural and Creative Scenic Area in Chengbei District, Xining City, Qinghai Province ushered in the most lively moment of the day.
Walking forward along the scenic area road with creative signs and neon lights, a long row of stalls, various flavored snacks, cultural and creative products and clothing accessories make citizens and tourists overwhelmed. Wonderful singing and dancing performances, water curtain light show, cultural flash and other activities make the night here full of fireworks.
In the cultural and creative district, at the stalls of Zhaxi Wangmu, various Tibetan handicrafts and accessories with great ethnic characteristics attracted many citizens and tourists to stop and linger. "This Tibetan earring is so beautiful, I want to bring one for my family." Gu Huihui, a tourist from Nantong, Jiangsu, plans to choose a decoration with Qinghai characteristics for her family with her boyfriend as a commemorative gift for her trip to the northwest.
For Zhaxi Wangmu, who has been learning Tibetan handicraft production for many years, it is hard to forget his experience of setting up a stall in a cultural and creative scenic spot. "I love Tibetan handicrafts and ethnic jewelry more, and I want to let more people understand Tibetan culture in this way." Zhaxi Wangmu told reporters that many tourists came here through publicity on social media.
roasted squid , kanto boiled , fried stinky tofu... The aroma of steaming food permeates the entire scenic spot night market in the summer breeze. Food enthusiast Qiao Xiaolong took advantage of his spare time to set up stalls here for many consecutive days. The hand-made lemon tea and ice powder on Qiao Xiaolong's stall are more popular, and more than 50 portions are sold in two hours after leaving the stall.
"The location advantage here is obvious, with many young people, and my daily turnover is nearly 500 yuan." Qiao Xiaolong said that after applying, entrepreneurs who meet the relevant qualifications and conditions can come here to set up stalls. The scenic spot night market does not charge a fixed stall fee, but instead takes commissions, reducing the costs and risks of operators. "You can not only start a business and set up a stall, but also experience trendy entertainment and social experiences, killing multiple birds with one stone." The marinated lamb skewers with sauce are constantly grilled on the stove, sprinkled with a layer of chili noodles, sesame ... A bunch of "spicy barbecue" makes citizens and tourists line up to buy. This Northwest specialty food restaurant is open in a conspicuous place in the business district, and the store manager Ma Xiaolong is busy with the endless stream of customers.
"The business is very popular at night. At most, it can receive more than 1,300 people a day, with a turnover of more than 1.2 million yuan last month." Ma Xiaolong said that they are also constantly innovating to make the taste of traditional food more diversified and adapt to the preferences of current consumers.
Since this year, Xining City has focused on night food, night entertainment, night tours and other night economic activities. At present, more than 10 commercial complexes in , Chengbei District, alone, have been operating night economy one after another. In the Tangdao Commercial District, Chengxi District, Xining City, the popularity of " night economy " has significantly driven the continuous growth of consumption in the business district.
In a commercial square in Chengxi District, Xining City, self-media entrepreneur Wu Chenxi and team members set up a camping camp. With the help of new media communication methods on the Internet, they plan to create an independent brand integrating food and cultural and creative products. Wu Chenxi said that the development of the "night economy" also provides a platform for innovative development for young entrepreneurs.
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