China News Service, June 28th. According to Taiwan's " China Times Electronic News ", fanatical fans love to apply flags of various countries on their faces. Taiwan's only remaining crayon factory - Wax Art Industry, located in Yilan, Taiwan, took advantage of the opportunity of this year's World Cup, and has sold 1 million three-color body paint pens, and the inquiry order volume is as high as 5 million.
Data picture: Fans in the stands of the World Cup, painted with national flags on their faces. China News Service reporter Mao Jianjun photo
"I sold 1 million units in the World Cup this year!" Xu Dezhong, chairman of Wax Art Industry, revealed that in fact, since July to August last year, customers have placed orders one after another, and the order volume alone has reached 5 million units. Although Wax Art Industry has factories in Taiwan, Shanghai and Vietnam, its monthly production capacity can only produce 200,000 three-color body painting pens even at full capacity, and it is really impossible to carry huge orders. Therefore, Xu Dezhong is currently planning to expand the production line and will have the opportunity to increase it to 500,000 monthly production capacity next year.
In order for Wax Art Industry to last forever, it must transform into a product with high added value. Xu Dezhong, who was born in the Chemical Engineering Department of Taiwan University, developed it himself and developed various new products, such as environmentally friendly whiteboard pens, furniture repair pens, etc. More than 10 years ago, he found his main product - body paint pigments.
Wax Art Industry's body painting pigments must pass cosmetics inspection before they can be directly used on the human body, but they also instantly increase product profits to 10%, becoming a product with a long-lasting performance, and unexpectedly keeping companies in line with international events like the World Cup.
"Because I saw the rainbow, I thought of making a body painted pen that can be made into 6 colors." Xu Dezhong said that it is not easy to combine various colors on a painted pen. If the temperature in the production process is too high, the colors will be pasted together. Therefore, with a chemical background, he found the most suitable temperature control for the production process, and finally made the product come out. After
was able to produce various color painted pens, Xu Dezhong saw the three-color flags flying from various countries when he went to Europe to participate in the exhibition. He had an idea and launched a new three-color painted pen product, which has become a hot-selling product since then.
Wax Art Industry's current annual operating income is about NT$200 million NT$2, and body painting pigments contributed about 60 to 70% of the performance. However, Xu Dezhong said "conservatively" that the market has been saturated in the past 2-3 years. Although many customers in the international market use Wax Art Industry's products, the market size is not large after all, so he has also begun to think about expanding industrial fields in recent years, such as cosmetics industry .
Last year, German manufacturers looked for Waxy Industry to manufacture a lipstick. Xu Dezhong said that the production model of lipstick and crayons is similar, and his body painting pen is also of cosmetic grade, which is easy to cross-field, but the raw material ingredients and production details need to be adjusted. Xu Dezhong also said that in the next 3 to 6 years, he will leave it to his son Xu Fan to manage, and he will invest more time in the research and development of cosmetic products such as lipsticks and foundations.
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