As one of the most developed countries in the world with the automobile industry, German automobiles have wide recognition and sales worldwide. Especially in the Chinese market, German cars have an influence far exceeding other car series. This makes people wonder whether German cars that can dominate the Chinese market can also be sought after by consumers in Germany? Compared with other countries, what are the special car buying preferences for Germans? Today, we will find out through the 10 most popular cars in Germany in 2020!
In 2020, the 10th-ranked model in the German market was MINI, and 44,200 units were sold throughout the year. MINI's hot sales also directly show the Germans' preference for small cars. At the same time, the performance of this car must be online. After all, Germany's highways are very developed. In this case, the MINI series with rich car models and diverse powertrains is a very good choice. In terms of price, the three-door version of MINI COOPER S equipped with a 178-horsepower 2.0T engine has a tax-inclusive price of 26,800 euros, which is approximately RMB 208,100,000, which is nearly 100,000 cheaper than the domestically sold MINI COOPER S including purchase tax!
Since MINI from BMW is on the list, how can the German A0-level car with a more pure bloodline be absent? Last year, Polo sold 46,200 units in Germany, ranking 9th on the sales list. This result is basically the same as Polo's sales of 45,000 in China last year, but since the size of the Chinese auto market is much larger than that of Germany, Polo's bicycle sales ranking in China last year only ranked 112th. I believe everyone is very familiar with this car. It is built on the Volkswagen MQB platform and provides extremely rich power options in the German market. It includes 1.0L three-cylinder naturally aspirated, 1.0T three-cylinder, 1.5T four-cylinder, 1.6T diesel, and high-performance 2.0T Polo GTI models, and even a version equipped with a natural gas engine! In terms of price, the Polo equipped with an 80-horsepower 1.0L naturally aspirated engine has a tax-inclusive price starting from 15,730 euros, which is approximately RMB 122,100. The top-end Polo GTI equipped with a 207-horsepower 2.0T engine has a tax-inclusive price of 27,220 euros, which is approximately RMB 211,300. In these two price ranges, the Polo car series has extremely rich power and configuration specifications.
This generation of BMW 3 Series has achieved unprecedented success in both the German and Chinese markets since its release in 2018. Last year, the BMW 3 Series sold 47,300 units in Germany, ranking 8th, and is also the highest-selling luxury sedan in the German market. The most attractive thing about this generation of 3 Series is the leap in appearance. The appearance design is very dynamic, and the interior has also been qualitatively improved compared to the previous generation F30.
The 3 Series in the German market provides an extremely rich choice of power and model, including 2.0T petrol low, medium, high power (318i, 320i, 330i), 2.0T petrol plug-in hybrid (320e, 330e), 3.0T petrol (M340i), 2.0T diesel (316d, 318d, 320d), 3.0T single-turbo diesel (330d) and 3.0T twin-turbo diesel (M340d), and there are also sedan and travel version models to choose from. In terms of price, we take the 320d travel version, which is more popular in the European market, as an example, its tax-inclusive starting price is 48,200 euros, which is approximately RMB 374,200. The starting price of the 330i, a sedan with the same specifications as the domestic market, is 46,350 euros in tax, which is approximately RMB 359,800, which is not much different from the official price of the domestic 330i 379,900. Through the hot sales in China and Germany, we can also see that the people of the world are buying the 3 Series that abandon some movements and begin to seek comfort and luxury.
As a small SUV under Volkswagen, T-Roc (called Tange in China) is also very popular in the German market. Last year, it sold 50,800 units, ranking 7th in sales.It is worth mentioning that the Dange Song in the German market is the standard shaft version, while the domestic Dange Song sold in China is a long shaft version with a wheelbase of 77mm to meet the needs of domestic consumers for the rear space.
Although he was born on the MQB platform, Tange's appearance design is still very personal and does not have a strong public doll style. In addition, Tange's driving experience is also very good, and it is also considered a top-notch in a small SUV of the same level. In terms of power, Germany's Tange has a 110-horsepower 1.0T three-cylinder gasoline, 150-horsepower 1.5T gasoline, 115-horsepower 2.0T diesel, and 150-horsepower 2.0T diesel engine. There is also a high-performance Tange R model equipped with a 300-horsepower 2.0T gasoline engine. In terms of price,
, the starting price of 1.0TSI's Tax-inclusive Tag is 22,200 euros, which is approximately RMB 172,300. The German version of the 1.5TSI+7-speed DSG with similar power specifications to the domestic front-wheel drive Tange, with a starting price of 29,650 euros in tax, is about RMB 230,000. Even the 1.4T top-end four-wheel drive model sold in China, has a guide price of only 204,900 yuan, which is still much cheaper than Germany! If it is a price of 230,000 yuan, you can buy a higher level Tiguan in China!
The sixth-ranked sales model in the German market in 2020 is the small car Corsa from Olip . A total of 53,200 units were sold, which is the highest sales of all A0-level models. You may be unfamiliar with this car, so today I happened to take this opportunity to talk briefly.
Opel Insignia Travel Version
The history of the Opel brand is quite long. In 1862, Opel founder Adam Opel founded Opel Company in Germany. At first, it produced sewing machines, and later it began to produce bicycles. It was not until 1899 that it officially started producing cars. In 1929, Opel was officially listed. Just two years later, in 1931, General Motors in the United States acquired Opel Auto in order to compete in the European market. At this point, Opel has also become a subsidiary of General Motors. Because of this, Opel's models have been replaced by shell , Chevrolet , and Buick in the past few decades. For example, the Buick Regal we are familiar with is sold under the name Opel Insignia in Europe.
Time came in March 2017. GM, which was poorly managed, sold Opel to French PSA for 2.2 billion euros, and Opel officially became a subsidiary of PSA. Therefore, all new models launched by Opel after 2017 will use PSA technology. The Opel Corsa we mentioned today is the shell replacement product launched by Opel based on Peugeot 208.
Opper Corsa is positioned as an A0-level hatchback. It has a length of only 4060mm and a wheelbase of 2538mm, which is closer to Volkswagen Polo and Peugeot 208. In terms of power, the Opel Corsa is equipped with a 1.2L three-cylinder naturally aspirated, 1.2T three-cylinder and 1.5T four-cylinder diesel engine from PSA. In terms of price, the 1.2L naturally aspirated engine version equipped with a tax-inclusive price is 14,415 euros, which is approximately RMB 111,900, which is 1,300 euros cheaper than the 1.0L naturally aspirated Volkswagen Polo mentioned above. With a slight advantage in power, Opel Corsa is cheaper than Polo, and Opel, a century-old brand, has some feelings in the hearts of Germans, so the final sales will naturally not be too bad.
If Opel is a German car with French blood flowing, then Skoda Octavia is a Czech car with pure German blood flowing. It is precisely because of its pure Volkswagen blood that Skoda Octavia sold 53,300 vehicles in 2020, winning the fifth place in German car sales.
The Skoda Octavia currently on sale in Germany is a new generation model released at the end of 2019 and will be officially delivered in June 2020.Although the new Octavia has been on the market for a short time, its appearance design is very dynamic, and its interior has made great progress compared to other Skoda models. In addition, the new generation of Volkswagen Jetta (domestic Sagitar) is not sold in Germany, so Skoda Octavia has become a replacement for German consumers for compact sedans and station wagons.
German version of Octavia provides an extremely rich power selection, including 1.0TSI three-cylinder (110 horsepower), 1.5TSI four-cylinder (150 horsepower), 2.0TSI Octavia RS (245 horsepower) and 2.0TDI diesel engines with different power. There are also powertrains such as CNG natural gas, plug-in hybrid, etc. In terms of price, the starting price of the triple hatchback version of Octavia in Germany is 21,990 euros, which is approximately RMB 170,700. The starting price of the travel version of Octavia is 22,970 euros, which is approximately RMB 178,300. I have to say that the price of Octavia in Germany is really not cheap!
As the only non-European brand model on the German car sales list in 2020, Focus sold 53,400 vehicles in Germany last year, narrowly defeating Skoda Octavia with a advantage of 100 vehicles to win the fourth place in car sales. Maybe some students are curious, why can an "American car" sell so well in Germany?
In fact, except for the brand related to the United States, the body of this Focus is actually pure German blood. Not only did Focus start with the first generation of models, it was developed specifically for the European market at Ford's R&D base in Germany, but this car was also produced directly in Germany and was used to compete directly with other European manufacturers' models. Therefore, the Focus is actually a German car with the American logo.
Fox sold in the German market mainly includes three body forms: hatchback, triple box and travel version. In terms of power, it includes three three-cylinder gasoline engines, 1.0T, 1.5T, and 1.5L self-priming, as well as 1.5T and 2.0T four-cylinder diesel engines. In addition, the current Focus also has a high-performance version of the ST model in Germany, equipped with a 280-horsepower 2.3T engine, matching the 6MT or 7AT gearbox exclusive to the ST model.
As for the price, the starting price of the 1.0T hatchback version of Fox in Germany is 21,299 euros, which is approximately RMB 164,600. The starting price of the 1.0T travel version of Fox is 22,400 euros, or about RMB 173,900. In terms of price, it is obviously the domestic Focus is relatively cheaper, and the starting price of the 1.5T hatchback model is only 136,800 yuan. It is really gratifying to see that the sporty car of Focus can achieve sales in Germany that matches its own strength!
came to the top 3 on the list. The first one to be on the list was Volkswagen Tiguan , which sold 60,400 vehicles in Germany last year, ranking third in total sales. I believe everyone is familiar with the Volkswagen Tiguan. It not only sells well in Germany, but also looks like a magic car in China. The older generation Tiguan in the early years even sold at a higher price all year round!
It should be noted that the Tiguan sold in Germany just completed a mid-term facelift last year. The appearance of the new model is younger and more sporty, and the interior details have also changed. It has used the latest steering wheel of the same Golf 8 model. In addition, the German market also provides the standard wheelbase and long-axis version of the Tiguan model. The long-axis version is called "Tiguan Allspace", and the wheelbase is 110mm longer than the standard-axis version, which is the same as the Chinese domestic Tiguan L. In terms of power, Volkswagen provides Tiguan in the German market with 1.5TSI (130, 150 horsepower), 2.0TSI (190, 245 horsepower) gasoline engines, as well as 2.0T diesel engines with different power (122, 150, 200 horsepower) options. At the same time, there are also the same 1.4T PHEV models as China, so there are still many options available. In addition, Germany also has a high-performance Tiguan R model, equipped with a 320 horsepower, 420N·m 2.0T engine, which accelerates 0-100km/h in 5 seconds.
Tiguan R
price, the starting price of the 1.5TSI standard axis Tiguan is 29,310 euros, which is approximately RMB 227,500. The starting price of the 1.5TSI long-wheelbase Tiguan is 35,530 euros, which is approximately RMB 275,800. The price is much more expensive than the starting price of the domestic Tiguan L with only 215,800 yuan. Moreover, the 215,800 yuan sold in China is already a 2.0T engine! Seeing this, I actually think the public is very conscientious?
Passat sold in the German market is actually our domestic FAW-Volkswagen Magten . In order to facilitate the distinction between SAIC Volkswagen's Chinese version of Passat, we will call it the "German version of Magotan". This German version of Magotan sold 60,900 units last year, ranking second. But it should be noted that the main sales of Volkswagen Passat in the German market are travel version models. Because of this, Volkswagen announced some time ago that the next generation Passat will not launch a sedan version in the European market. The power parameters of the German version of Magotan are basically the same as those mentioned above, both of which are commonly used by Volkswagen and the DSG gearboxes. In terms of price, the sedan model equipped with a 150-horsepower 1.5 TSI engine starts at 31,040 euros, which is approximately RMB 240,900. The travel version of the model, which is also equipped with a 1.5 TSI engine, has a starting price of 32,145 euros, or about 249,500 yuan. In terms of price, the Magotan in the German market is already expensive enough, and the configuration does not have any advantages over the domestic Magotan.
There is no doubt that the German car sales champion in 2020 was once again taken away by Volkswagen Golf, and 136,300 units were sold throughout the year, which is twice as many as the second-place Passat! Moreover, this is the 45th consecutive year that Golf has reached the top sales championship. With such a strong dominance, both the US F-150 and China's Haval H6 have to be at a disadvantage! However, since Germany's population is only more than 80 million and the size of the car market is small, even if Golf wins first with sales of 136,300, it is incomparable to the sales of Golf compared to the Chinese auto market champion Sylphy who sold 500,000 units, and the US auto market champion Ford F-series pickup truck that sold 780,000 units.
Back to golf, as one of the oldest hatchbacks, golf is not only popular in Germany, but also has countless fans around the world, and many Chinese fans even regard golf as their belief. Because of this, every change of golf represents the latest technology and concepts of Volkswagen at that time.
For example, the latest 8th generation golf uses the MQB Evo electrification platform for the first time. Through the combination of hardware and software, the function of computer control of the entire vehicle is realized, and the new energy transformation of the next generation of models is laid out in advance. In addition, the dual-screen interior, electronic gear lever, OTA upgrade and other functions of Golf 8 are also Volkswagen's latest technology in the field of fuel vehicles. Unfortunately, this set of electrification functions is not actually reflected in the domestic market, and the OTA function is also unavailable. In terms of power, unlike the 1.4T EA211 engine that has been used in China for nearly 10 years, the German version of Golf 8 is equipped with Volkswagen's latest 1.5TSI EA211 Evo engine, and the version with the DSG gearbox also has a 48V mild hybrid system. The high-performance GTI model uses the latest 2.0T EA888 Evo4 engine of the Volkswagen Group , which shows how much Volkswagen attaches great importance to golf. With a strong historical heritage and the comprehensive upgrade of the design and technology of the 8th generation model, it is not difficult to sell well in Germany. In terms of price, the Beggar Golf 8 equipped with a 90-horsepower 1.0TSI three-cylinder engine and a 5-speed manual transmission starts at 20,700 euros, which is about RMB 160,700.The slightly mainstream version equipped with a 150-horsepower 1.5 TSI engine and a 7-speed DSG gearbox will be sold for 30,910 euros, which is about RMB 239,900, which is already a very exaggerated price!
R-Line appearance version
If it is an R-Line model with a more sporty appearance, a progressive steering system, a sport suspension, and a 150-horsepower 1.5TSI engine, the price is an astonishing 32,345 euros, which is approximately RMB 251,000! It can be seen that the price of Golf 8 in the German market is still very expensive, which also shows that the positioning of golf boutique cars has not changed. At the same time, being able to win the championship at such a high price is enough to prove that golf is definitely a true love-like existence for the German people... As for whether it involves the level of faith as China, we don’t know.
After a look, it is not difficult to find that almost all of the top 10 models in Germany sold are German cars. Although MINI, Octavia and Focus are foreign brands, they are essentially German blood flowing. This makes people wonder why Germans only buy German cars?
First of all, a very important reason is that Germany's automobile industry itself is already very developed, and it is also at the top level in the world. Because of this, Germans are also very proud of their level of automobile industry. Consumers have no reason to give up German cars when buying cars and choose other models of other countries whose technology is not as good as theirs in all aspects.
In addition, any model with the highest sales in the market must be a car that meets the needs of local car use. As a European country, Germany has a land area of only 357,582 km², which is only about 3.7% of that of China. However, Germany's population density reached 237.4 people per square kilometer, 60% higher than China and 6.67 times the population density of the United States! Because of this, small-sized models are like fish in water in this European region with high population density, dense cities and narrow streets.
At this time, students will be curious again. That Japanese car is also known for its small and flexible nature. Isn’t it suitable for Germany? Indeed, Japanese cars are also very outstanding in terms of small size and high practicality, but don’t forget that Germany also has an extremely rare unlimited highway in the world, so their demand for vehicles must not only be small and flexible, but also have outstanding high-speed driving capabilities. This is exactly the core difference between German and Japanese cars.
German cars should consider the use of Germany's high-speeds. After all, on Germany's unlimited highways, it is common to run at a speed of more than 200km/h per hour. Therefore, the vehicle will take into account power, high-speed stability and aerodynamics. In the early years, Japanese cars did not consider the use environment like Germany during the research and development stage, so many people said that Japanese cars were floating at high speeds. Although the newly developed Japanese cars have made great progress in high-speed cruise stability in recent years, reputation cannot be reversed in minutes.
In addition to liking small cars, Germans also prefer station wagons. For example, the 3 Series, Focus, Octavia, Passat and Golf, among the top 10 sales, have their own corresponding station wagon versions. When it comes to the reasons why Germans like station wagons, we have to mention the unique geographical environment of Europe. Because Europe's natural scenery and tourist attractions are very close to the city, EU countries can almost travel freely, in this environment, an extremely developed self-driving lifestyle has been created.
Simplely put, you have a station wagon, you can drive from Munich, Germany to Venice, Italy hundreds of kilometers away for a ride.In this high-frequency use scenario, this station wagon that is similar to an ordinary car, while also meeting daily driving comfort, high-speed cruise capability, and practical cargo delivery, naturally becomes the darling of the market. Let me talk about the data here. Among the sales of the previous generation of BMW 3 Series in the German market, the travel version accounted for 58% of the total sales of the 3 Series. In fact, it is not only the 3 Series, but also the same applies to models such as Passat and Skoda Octavia.
Therefore, Germans love to buy German cars can be roughly summarized as that German cars themselves have the world's top technical strength and are also very in line with local car use needs. There is no need for consumers to choose foreign cars. By the same token, if table tennis begins to become popular among young Chinese people one day, we also have no reason to buy foreign table tennis rackets.
It is not difficult to see from the sales volume of the German automobile market that when a country's automobile industry is developed enough, it is easy to see the phenomenon of a single-national car system "slaughtering the list", which is true in Germany and Japan. Because no brand can understand the needs of Chinese people better than local brands. If the local brand is strong enough, there is no need for the people to buy other foreign cars.
From this point of view, although the current Chinese auto market is blooming, it also reflects to a certain extent that there is still a gap between China's local auto brands and the world's mainstream. You should know that among the top 10 models in China in 2020, there are only three independent brand models, Haval H6, Wuling Hongguang , and Changan CS75, and they are all cars that are on the cost-effective route.
China's automobile industry has a long way to go. Fortunately, we have not fallen behind in the new energy era, and we even have hope to catch up with the world-class level. So we also have reason to believe that in the future, the Chinese auto market will also have a grand event of the list of independent brands! Let us look forward to that day together!
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