****This means that consumers in the United States and China will increasingly see GM Europe’s developed and designed models, and then the Buick or Chevrolet.

GM is closely integrating the R&D and manufacturing of Opel and Buick. This means that consumers in the United States and China will increasingly see the developed and designed models of General in Europe, and then be labeled as Buick or Chevrolet .

On July 21, SAIC-GM-Buick Regal was officially launched for sale. It includes 10 models in four major series, including 20T, 28T, 30H, and GS, priced at 175,800 yuan to 269,800 yuan , and provides 6 body color options for agate red, black jade, linen gold, ivory white, and GS exclusive royal blue and starry sky purple.

Just two days ago, on July 19, the 2018 brand new Buick Regal GS was officially released to the world at the headquarters of General Motors in Detroit, USA. It fully utilizes the new flexible and clever all-wheel drive system like the European Brothers Opel Insignia GSI, just turning that turbocharged engine from Opel Brothers into a larger 3.6-liter V6 engine. The premium sports sedan offers a new 310-hp V6, nine-speed transmission and active dual-clutch intelligent all-wheel drive system, Brembo brakes (Brembo brake system, the world's most prestigious brake car system and components, commonly used in F1 racing cars), and adaptive suspension. Price is US$39,990 (272,000 yuan).

In China, this new Buick Regal GS has the same power system as the European brother Opel Insignia GSI, with a maximum power of 192kW, a peak torque of 350Nm, an acceleration of 0-100km/h in only 7.2 seconds, and a fuel consumption of 7.4 liters per 100km/h in a comprehensive working condition.

【The new GS is equipped with the new FlexRide adaptive driving system, which can switch freely in three driving modes: automatic, comfortable and sports. Combined with the new generation of CDC full-time active suspension system, it can scan the road state and adjust the damping in real time to ensure better comfort and handling. In addition, the new generation of Regal GS also uses Brembo four-piston front brake calipers, which are combined with the universal patented FNC brake disc, bringing better braking performance. 】


GM's plan is to enhance the integration of Opel and Buick's product and the unified utilization of technology R&D resources by adjusting their products. This strategy may help GM reduce time and costs in the most important global markets and increase the number of products from the two brands.

This move may bring more and better European-style Buick brand models to Chinese and American customers, similar to the sporty Opel Adam hatchback or the luxury Opel Cascada convertible. Even if Opel and Buick models look different in the future, they will share some parts. For example, the next generation of Opel Insignia launched in the European market will share a full set of designs and chassis with Buick Regal and LaCrosse . The basic work of these new designs is carried out in Michigan, USA, and the final engineering design will be carried out in Germany and China.

is based on the same platform as other auto manufacturers such as Volkswagen , Toyota , etc., but General Motors is away from another way. It hopes to use common powertrain components to make more configurability in flexibility, size and design more general and standardized. General Motors executives said these generalized modules could better adapt to personal markets such as the United States and China.

Buick sales rose 16% last month in the United States, but still lag behind the Chinese market. Both the most important markets in the US and China markets, General Motors faces the problem of mid-sized LaCrosse and Regal aging and must be replaced as soon as possible, while in the European market, Opel is trying to seek a dramatic recovery from a drought of sluggish sales and long-term investment, with its European market share so far this year to less than 7%.

This means: in the future, more Opel models will be sold in China under the Buick brand.


Please continue to pay attention to [Yingxuan Auto Studio], WeChat public account: Che Chunqiu 008 (WeChat ID: marketing-auto)/ Mirror (WeChat ID: mirror-face)