Everything is OK NFT
How to integrate e-sports and game communities on the blockchain? Perhaps Hong Kong-based esports startup Talon Esports is a good example.
Talon Esports was founded in 2017. It has sent teams to participate in "League of Legends", "Legend of Legends", "Fighting Special Attack", "Rainbow Six", "Clash of Clans", "Iron Fist 7" and "Flash Tornado V", and won the PCS Professional League championship in the 2020 Spring Station Competition.
Before the summer branch tournament, it teamed up with football giant Paris Saint-Germain Football Club to represent PCS in the 2020 World Championship of League of Legends held in Shanghai as PSG Talon.
Talon's reputation continues to rise and has attracted the attention of more investors. On November 25, 2021, Talon raised $5 million in a Series A financing. Leading the investment by mobile game development company Animoca Brands. Will be used to develop digital and blockchain solutions for Talon fans. This includes providing experiences, collections and opportunities through different meta-universes, P2E gaming and NFT platforms.
In addition, Animoca Brands recently led the investment with QCP Soteria Node, P2E (play while earning) chain game guild Avocado Guild. It completed its A round of financing, raising a total of US$18 million, so far, the highest amount of P2E Guild's A round of private equity financing, and its valuation also jumped to US$200 million.
is worth mentioning that in addition to games, Animoca Brands is also actively developing open meta-universe games and experiences.
NFT helps e-sports clubs achieve commercial monetization, while e-sports clubs accelerate the promotion of blockchain and NFT at the mass level, thus forming a two-way driving model.
New monetization channel
NFT refers to a unique blockchain digital token used to record and track ownership of digital assets such as images, videos, texts and audio.
NFTs have become increasingly popular over the past few months, with all kinds of headlines about NFTs visible all over the ground. For example, Twitter co-founder Jack Dorsey sold his first NFT tweet for $2.9 million, and digital artist Beeple sold a pair of NFT digital art for $69 million.
, and NFT combined with the e-sports community can introduce more opportunities for fans to participate, allowing gamers, clubs, event organizers, audiences, and publishers to form one.
In the esports and gaming industry, NFT is defined as a way to prove the authenticity and ownership of game assets, skins, trophies, highlights, tournaments. Additionally, NFTs can be purchased, sold and transferred in a world outside the game. Thus extending value beyond the virtual gaming world, up to 64% of gamers say they would spend more on virtual merchandise if it has real value and can be traded or sold.
NFT can help build a market around game assets and souvenirs to verify the authenticity and ownership of such assets. It can also track resales with game developers and obtain permanent licenses from them, opening up new commercial channels for gaming and e-sports companies.
Similarly, NFT can help commoditize game content to distribute to new markets and meet some of the demands of virtual goods in the gray market. The gray market for virtual goods refers to the unofficial, unauthorized, unanticipated secondary market in which virtual goods from the gaming and e-sports industries are sold or distributed.
For a few industries like e-sports, monetization of NFT market products has undoubtedly broadened more monetization channels.
NFT will become a loyal partner of e-sports
According to the New York Times, TSM Club and cryptocurrency exchange FTX have reached a US$210 million naming rights cooperation agreement. In the next decade, TSM will use the new name "TSM FTX", which is also the largest e-sports cooperation with NFT this year. The first cooperation between
e-sports and NFT also talks about the OG Club announced its linkage with foreign Socios companies in 2020. After the two parties reached a cooperation, they created OG exclusive fan token OG Fan Token and released on the NFT platform. The price of a fan token is about $1.Users who purchase exclusive tokens will be able to obtain corresponding points in various ways, thus gaining OG's game/event tickets, limited products, and participating in club decisions.
Then OG announced on its official Twitter in January this year that it would cooperate with the crypto art platform, and then sold the "Champion Ring" on the NFT platform. The initial price was US$200, and it ran out once it was released.
With the development of the cooperation model between e-sports companies and NFTs, more and more e-sports companies have joined this ranks, especially overseas e-sports clubs. This year, the G2 team announced a cooperation with the Bondly trading platform, and the two parties will produce G2's NFT products for sale on June 30. Carlos ‘Ocelote’ Rodriguez, founder and CEO of
G2 e-sports club, mentioned that "NFT is something that the G2 team has been working hard for a long time. This cooperation between the two sides not only immortalizes the legendary history of the G2 team, but also gives back to fans, allowing them to have irreplaceable G2 souvenirs."
In addition to launching some team souvenirs worth collecting and buying and selling, many teams have also launched "crypto fan tokens", including OG, Natus Vincere (Na'Vi), Team Heretics, Gen.G, Alliance and other teams.
On November 30, Russian e-sports organization Gambit Esports announced the open source blockchain platform Nervos Network as its NFT partner. Gambit Esports will launch a range of digital tradable cards that will be available in early 2022, and Nervos will become the sponsor of Gambit Esports in the upcoming tournament.
As more and more content owners in the e-sports and gaming fields begin to further utilize NFT as part of their commercial monetization model, it will be a future trend to see professional gamers and more e-sports organizations, game publishers, event parties and other parties begin to provide NFT or other blockchain-related content.
Conclusion:
NFT ensures the uniqueness, originality and source of digital assets; since NFTs cannot be deleted or copied, they can easily maintain their value over time. Its unique features have led to a large inflow of capital, resulting in a nearly 160-fold increase in NFT sales, from just above $13.2 million in October 2020 to more than $2.1 billion in October 2021.
For any industry other than gaming and e-sports, NFTs may become bubbles, but logically speaking, gaming and e-sports players, as digital natives of the new era, will become early adopters of cutting-edge technologies, and NFTs can be regarded as the perfect medium.
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