positioned the company as an "integrated entertainment" company, and CEO Jia Shikai aimed at this thing that "everyone wants to do well, but it is difficult to do well."
Since its inception in 2015, Yuekai Entertainment has added weight to this goal every year. Standing at the beginning of 2022,
has firmly maintained the achievements in artist brokerage, music, marketing and promotion, Yuekai's efforts in film and television production have also shown the trend of all living beings. After the online drama " Si Teng " became popular, everyone was waiting for Yuekai's next hit.html won the 2021 "Fantasy Suspense Drama of the Year", "Outstanding Director of the Year" at the " National Drama Ceremony " at the " National Drama Ceremony ". It followed closely with the annual works and fantasy male and female actors of the Year at the "Weibo TV Drama Awards", and was named the annual online drama of the Year at the annual entertainment responsibility influence ceremony.
first triggered the attention of the entire network and then was recognized by the industry. For Yuekai Entertainment, the online drama "Sito" is not a simple "success of an online drama". The production of film and television dramas successfully implemented the original intention of building an "integrated entertainment" company six years ago. enters 2022, and Yuekai Entertainment’s seven-year itch is destined to be digested in its increasingly perfect business line and ever-increasing corporate structure.
is blocked and long, and the journey is coming.
core foundation, multi-line business hotline
Before establishing Yuekai Entertainment, Jia Shikai was a famous domestic entertainment agent and "the number one promoter of popular young actors". If "artist brokerage" is set as an industrial chain unit, it can complete work content in multiple sections such as artist packaging, performing arts brokerage, and commercial promotion. Therefore, when deciding to establish Yuekai Entertainment, we naturally started from the field of artist brokerage with the most resources and experience advantages.
As the core ace of Yuekai Entertainment, its agency business center is a star brokerage brand that has always been among the top 3 in the industry. At the beginning of its establishment, it has well-known artists familiar to domestic entertainment such as Yang Yang , Song Qian , Wu Zun , etc.
This year,
With the addition of artists such as Na Ying , Angelababy ( Angelababy), Dong Sicheng , Jiang Chao , Xuanlu , He Luolu , Jiang Zhenyu and other artists, the territory of Yuekai Entertainment Agency Center has expanded again.
In fact, with the acceleration of the segmentation and development of the entertainment market, the agency business center has increased the brand value and performance growth rate of signed artists while increasing the number of new contracted and cooperative artists, and differentiated arrangements and distributions according to the type of artists. By integrating shared resources such as fashion and business, we will focus on the brokerage section while accelerating the growth of the "second curve" business. The multi-field territory of film, television, variety shows, music, fashion, etc., originally created to create artist recognition and comprehensive abilities, forms a complementary relationship with the main business sections.
Take the film and television section as an example. Since the end of 2016, Yuekai has begun to focus on film and television production. As the upstream of the industry chain, it has a great test for the company's industry resources, vision and influence.
Therefore, at the beginning of the official launch of the film and television production business, Yuekai had already reserved a large number of film and television IP copyrights. Among them, the novel "Half-Demon Si Teng" of 文文博 also entered Yuekai's vision at this time. "Fantasy plot + Female A and Male O characters" touched the keen industry nerves of the founder Jia Shikai. He believed that this would become a good work that breaks through the existing themes of the TV series market and the audience burnout period.
, from preparation to investment and production, to online verification, has a Douban score of 7.9 (highest). The sweet "Yanyi You" CP is the CP that you can't forget in 2021. "Sitong", which has been on the list of Weibo and hot searches on the list 130 times and has received many honors and affirmations, also brought Yuekai Entertainment confidence to continue to expand its territory in the film and television field.
Of course, it is not only "Siteng" that "breaks through". " A female disciple came to the Imperial College " Sang Qi and Yan Yunzhi's sweet interactions are all over the Internet. " Heartbeat Source Plan " has also received 150+ hot searches on the entire platform. At the same time, it is broadcast on Jiangsu and Zhejiang Satellite TV , which highlights Yuekai's outstanding "star" ability.
When artist brokerage and film and television production achieved brilliant results, publicity and marketing became another core growth point of Yuekai. The four broadcast series and artist marketing successfully broke the circle and gained a lot of exposure.
Yuekai seems to have found the entry point for integrated entertainment: grasps the core, finds the entry point, and seems to be able to provide supply links between different sectors, and everything goes smoothly. At the same time, based on the development of the company's comprehensive strength of artists, Yuekai's music business center is also in a steady development, and its cooperation covers top musicians and producers at home and abroad. It has everything from singles, albums to concerts, and continuously strengthens its comprehensive strength, making integrated entertainment no longer a difficult point for Yuekai.
has moved forward steadily and achieved the spirit of Yuekai with all my heart
Looking back at 2021, in addition to the epidemic, domestic entertainment itself has also undergone considerable changes. After the "Clean Action", artist brokers and film and television industry have been affected to varying degrees. However, when you turn your focus to Yuekai Entertainment, you will be surprised to find that its 2021 is still a year of steady progress and achievements.
With the popularity of the online drama " You Are My Glory ", Yang Yang and Dilraba 's CP has become the well-deserved BG light, and academic master Yu Tu (played by Yang Yang) has also become the annual white moonlight in the hearts of fans. From frequent hot searches during the broadcast of the series to being added to various annual lists after the series was concluded, the planning of the top artists in Yuekai Agency Center has always adhered to the company's established principles "Quality first".
"You Are My Glory", in the tourism variety show " Youth Travels " which is "the city is proud of people", Yang Yang became a member of the "Spring Outing Family". While showing his true and cute side in the program, he gained reputation. This kind of tourism exploration program that combines elements such as youth, humanities, history and other elements can also greatly enhance the artist's own value.
Both the leading artist of Yuekai, Song Qian's development after returning to China is obvious to all. She has transformed from an idol stage into a film and television drama, and Song Qian has delivered a very impressive report card. The costume suspense drama " Wind Rising Luoyang " that ended soon was adapted from the novel "Prince" Ma Boyong , and starred with powerful actors Huang Xuan and traffic actor Wang Yibo . Wu Siyue, an inner guard from a noble family, is a big challenge for Song Qian. Compared with the fashion dramas and ancient puppet dramas she has participated in before, the suspenseful texture of "Wind Rising Luoyang" undoubtedly opened up more possibilities for her actors.
In another love suspense drama " Stranger Lover ", Song Qian transforms into violinist Luo Qianyi and partnered with Ouhao to stage a self-salvation in the fog. In 2020, with "'s next stop is Happiness ", fans were able to "that the second year of love is so sweet." After
, Song Qian did not copy the foreseeable successful character design. The choice to challenge "The Wind Rises in Luoyang" and "The Stranger Lover" is the trade-off that she and Yuekai hope to break through their fixed impression of the character. As it turns out, such an attempt has its value.
has signed artists seeking change and innovation through tailoring. When most domestic entertainment companies adopt the "conservative" method to stabilize existing resources, Yuekai also adds new blood to the agency business center. The joining of artists such as Angelababy, Dong Sicheng, Jiang Chao, Xuan Lu, He Luolu, Jiang Zhenyu is a challenge and means more opportunities. These are either top artists or the fresh forces of artists in the rising period, which will inevitably bring a tiger to Yuekai in the year of Renyin. In addition to the head of
, Yuekai's exploration and cultivation of newcomers has always been praised by the industry. In a previous interview, CEO Jia Shikai revealed Yuekai's strict standards for the selection of newcomers, including layer-by-layer screening + interview assessment + unlimited number of conversations.
After strict screening, nine artists including Meng Ziyi , Liu Yichang , An Yongchang , Li Muchen , Yang Tingdong , Chen Tingni , Wang Zicheng, Li Xingyao, Du Yu, etc. are constantly moving forward on their own track in 2021: Meng Ziyi's " Fifty-kilometer Taohuawu " is popular; Liu Yichang's "Fingertip Boy" and " The Secret of Not Love " gained good traffic when it was broadcast on Mango TV; Li Muchen, who is well-known to the audience in "Siteng" with Shen Yindeng, also performed well in " My Beautiful Friends " and " accidentally picked up love "; Chen Tingni was nominated for Best Supporting Actress at the 58th Golden Horse Awards for the movie "Youth Killing Love"...
Under the premise of people-oriented, respecting artists and reasonable planning, Yuekai's top artists and fresh blood are constantly bursting out their own brilliance and energy. In terms of
music business, Yuekai has gone from cooperating with queen Na Ying to signing a contract with "Internet celebrity" singer Liu Yuning , every step is to have a keen insight into the music field.
At the end of last year, Liu Yuning's new song "Fall In Love" made its debut at the Jiangsu Satellite TV New Year's Eve Gala. As the first of her new album, this single, which fans called the peerless sweet song, attracted a lot of attention as soon as it was released. Na Ying's joining has also made the Yuekai Music business sector in 2022 so that the music fans can see.
The four main business segments of performing arts brokerage, film and television investment and production distribution, publicity and marketing and music business are refining and optimizing themselves, but also providing support to other sectors with their advantages. This is exactly the biggest advantage of Yuekai Entertainment, which hopes to achieve "integrated entertainment".
integration method, four-wheel drive linkage can be expected in the future
Under the clear positioning of "integrated entertainment company", Jia Shikai's independent operation and mutual correlation of the company's four sectors: performance brokerage, film and television investment, production and distribution, publicity and marketing, and music business have shown its rationality and operability in past achievements.
is the most obvious "mutual achievements" of the film and television and artist agents in the core of the four major sectors. The achievements in production and promotion of the broadcasted dramas "Sitong", "Hidden Moon Is Not Knowing the Heart" and "Heart Beat Source Plan" have laid a good experience and market foundation for the works to be broadcast. "Twilight Heart Appointment" jointly produced by Angelababy and Ren Jialun are in full swing, and the hits are just emerging. Another fantasy drama " Ruyue " in the Republic of China is the same as "Siteng". Its exquisite shape and full atmosphere have always been highly anticipated.
In addition, "We" and " Eternal Night King " are waiting for the broadcast to target the youth market and young audiences, and Yuekai also has a large number of urban love, youth growth, costume inspirational, and passionate fantasy theme reserve IPs such as "I Wait for You in the Legend", "You Are the One", and "Invincible God of War", etc. that need to be invested in production, and it is bound to occupy a considerable place in the mainstream market of film and television dramas in the future.
, as the artist brokerage section of the core business, in addition to stabilizing daily operations and maintenance, relying on the company's advantages in film and television production and investment, coupled with the support of the music industry sector, as well as the practically tested publicity and marketing strength, the incremental artist exposure rate and diversified positioning, the overall value of artists will inevitably be enhanced. believes that excellent artist training and creation abilities have always been the ultimate skill for Yuekai Entertainment to be at the top of the industry.
adheres to the principle of "self-creation, quality first", adheres to the clear concept of "use me, achieve me", continues to expand a wider business direction horizontally,
vertically outputs more talents and excellent works, and builds a moat with creativity and innovation; use awe, enterprising spirit, and gratitude to achieve the core competitiveness of enterprises , Yuekai Entertainment's "integrated entertainment" scale has been established.
's past results are good evidence, and the fresh blood just injected and the works to be played are full of expectations for this future code.
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