Dade Benchmark :
The world-famous real estate consulting "five major banks"
With the rise of the real estate industry, real estate consulting companies have also emerged like mushrooms after a rain.
According to the knowledge of "Qingqingwan Job Search" (WeChat official account ID: qqwjob), the "five major banks" of foreign capital are among the best.
The five major banks include: Savills, Cushman Wakefield, JLL, CBRE (CBRE), and Colliers.
These companies have basically developed their business in the Asia-Pacific region since the 1950s and 1960s, following the pace of gradually entering mainland China from Australia, Singapore, and Hong Kong.
They basically focus on commercial real estate (including office buildings, shops, industrial real estate, hotels, etc.), and serve customers including various real estate developers, operators, investment institutions, multinational corporations, government agencies, etc.
That is to say, if all kinds of real estate developers are Party A, then the five major banks are commonly known as Party B.
For example, if a newly completed office building requires investment, the developer will hire a real estate consulting company to help with investment promotion for tenants.
In addition, in addition to business at the operation level, "consultation" work is indispensable. For example, the consulting department of the "Five Major Banks" can conduct preliminary planning for the land's raw land (referring to land that does not have urban infrastructure) and issue consulting reports.
and real estate valuation business, which mainly talks about Derby Asphalt Bank, because only it can carry out valuation business in mainland China, and other "five major banks" have to use Hong Kong licenses, which is more troublesome.
Speaking of this, you may think that the development of Derby Asset Management in mainland China is an advantage.
It is true that in the late 1990s to the early 2000s, the market leaders were Ded Asylum and Savills.
However, the subsequent development speed of CBRE in Greater China is weak, not as good as CBRE and JLL, which came from behind.
CBRE and JLL have now become absolute first-tier companies in the industry through continuous mergers and acquisitions. They gradually cover their business lines in relatively specialized fields such as hotels, real estate valuation, and investment management.
Faced with the decline, CAD & Fighter will certainly not be willing to fall behind and hand over the market share.
According to Qingqingjun, "Qingqingwan Job Search", in 2015, Dingxing spent a lot of money to acquire another well-known real estate consulting company, Gao Wei Global. After the merger of
, Ded Asylum, which became stronger, quickly won a lot of projects in Dalian, Shanghai, Nanjing and other places. Not only does their family have a deeper level of cooperation with the government, they also have good relationships with companies such as Ping An Financial , Alibaba , etc. in the cross-border real estate field. What's more, they have also begun to enter the overseas real estate field.
On August 2, 2018, Dard & Walk Bank rang the bell on New York Stock Exchange (NYSE), which pushed the company to another milestone.
Of course, whether it is business on a global scale or in mainland China, Derby Asylum is not enough to shake the status of CBRE and JLL. However, as a powerful challenger, Derby & Walk is in a strong momentum and is gradually getting better.
High degree of localization, the office environment is "high-end"
As a sub-sector of the real estate industry, real estate consulting companies have few campus recruitment quotas every year, and competition is fierce. Especially if you can join the "five major banks" like Ded Asphalt Bank, your salary, benefits and career prospects are quite guaranteed.
First, talk about the office environment. Because it is Party B, the office location of CAD & Fong is basically located in a "high-end" area. For example, the office of Ded & Walk Shanghai Company is located on the high-rise building of the office building in Henglong Plaza. The front desk of the company can overlook the panoramic view of , Nanjing West Road, Shanghai, which is quite amazing.
Secondly, compared with other major banks, CAD & Bank is known as the "five major banks" with the highest localization of foreign capital because it entered the mainland Chinese market earlier.Therefore, although their family has requirements for English, the requirements are not that high.
In fact, the company has many foreign executives, and many of the young colleagues have overseas returnees, but many of them can speak fluent Chinese, so communication is very convenient.
In addition, according to Qingqingjun, "Qingqingwan Job Search", although Ding & Bank acquired Gaowei Global, which has a US-funded background a few years ago, its corporate culture still has strong characteristics of "Hong Kong-funded" companies. The company cooperates closely with the Hong Kong Chamber of Commerce and receives a large number of interns from the University of Hong Kong and CUHK every year. They are distributed in different departments, among which there are more investment departments.
In this way, for our mainland Chinese students, this company is not a pure foreign company, and its style is between foreign companies and private companies. Like many foreign companies, their families have a complete training system for new employees; and in their specific work, they are more familiar with the national conditions and have a more appropriate grasp of the relationship between government and business.
However, it should be noted that although the real estate consulting industry has good prospects, it is a very tiring job. Sometimes there are no weekends, and it is normal to work overtime on a normal basis. This kind of working state is more suitable for students who are ambitious and want to challenge, rather than those who like stability.
Interpretation of Ded Asphalt 2020 Campus Recruitment
Speaking of this, some students may ask, how to apply for Ded Asphalt ?
Generally speaking, their family prefers prestigious overseas schools or domestic schools with 985 or 211, and students with real estate-related majors will have more advantages.
In real estate consulting work, ppt is very important, so to do this industry, ppt production must be excellent.
And before the interview, you should learn more about the real estate market in your city, and you should be involved in both macro and micro situations.
, and during the formal interview, you have to wear formal clothes. Because I said before that the real estate consulting company is Party B, and "selling appearance" is still very important.
According to the official statement, in this 2020 campus recruitment of Ded & Beat Campus, the management trainee project will last for more than 20 months. It will participate in the company's projects on strategy, management, business development, etc., and set up a project team to complete the tasks.
In order to help everyone apply for a job, "Qingqingwan Job Search" Qingqingjun compiled the job search experience of management trainees in 2019:
Promotional Meeting:
Promotional Meeting is very important because the company will give priority to students who have participated in the Promotional Meeting to participate in the interview. If you answer the questions, you can still get a pass card that goes directly to the second round.
Phone interview:
will not be notified in advance, and the phone calls will be directly interviewed. The whole process is in English. The questions asked are more personalized, mainly based on your own resume.
Office Open Day:
Everyone plays games together, and then HR will take them to the office to visit and explain what each business line does. After that, they will conduct written English tests (translation, mathematical calculations, logical reasoning, etc.).
AC page:
First, the pre-prepared PPT will be displayed for 5 minutes (English), then the debate competition (Chinese), and finally the par page, and you will ask why you want to join Ded & Fighter, and your understanding of the position.
China Overseas Real Estate:
"Genre Master" in the real estate industry
As we all know, China Overseas Real Estate is a giant state-owned enterprise. In many aspects, it is the "Genre Master" in the industry and the "Grandpa generation" of many real estate companies.
As early as 1979, China Overseas started with a loan of 1 million yuan in Hong Kong, and later listed in Hong Kong in 1992, perfectly confirming the theory of "being famous as soon as possible". From a 28-person team to study abroad, they have grown into a real estate company with annual sales of more than 300 billion yuan, and the stories are also colorful.
At the beginning of its establishment, China Overseas undertakes and participates in many important projects in Hong Kong and Macao: the construction of the Hong Kong New Airport Passenger Terminal Building, which was put into use in 1997; the construction of Hong Kong Disneyland, the Hong Kong-Zhuhai-Macao Bridge connection section...
But what really made China Overseas shine is still in mainland China.
China Overseas has been working in real estate in the Pearl River Delta since the 1980s, and in 1981 it developed the first real estate project in mainland China, Shenzhen Haifengyuan.After
, after 7 years of accumulation, in August 1988, China Overseas won the bid for the first auction plot in Shenzhen in US dollars. In 1990, Haifu Garden was built on this plot. The development experience was basically copied from Hong Kong and achieved unprecedented success.
According to "Qingqingwan Job Search" (WeChat Official ID: qqwjob), Qingqingjun knows that Zhonghai focuses on mid-to-high-end improvement products, and takes the cost-effectiveness of high-end residential properties. It relies on the main development and improvement and high-end threshold products to obtain profits and balance risks; at the same time, it is difficult to focus on costs to ensure good product price flexibility and large profit margins.
html has been known for its corporate style for more than 0 years. Even though many real estate companies have been desperately leveraging and making rapid progress in the past few years, China Overseas has still stepped out of its own pace.As of the end of 2018, China Overseas Real Estate's debt-to-asset ratio was less than 60%, only 59.5%. This is a strange thing in the real estate industry where the debt ratio often exceeds 100%.
Correspondingly, China Overseas's sales performance is also growing simultaneously.
In the first half of 2019, according to the sales brief released by China Overseas, denominated in Hong Kong dollars, the sales growth rate of China Overseas' official sales was 28.7%, and the sales contract amount reached HK$194.2 billion. Against the backdrop of the national commercial housing sales increasing by only 5.6% in the first half of the year, this growth rate is quite impressive.
In the "Little New Year" of real estate today, China Overseas is still as light as ever, and the confidence behind it is not small.
Of course, this "big master" is not completely impeccable.
China Overseas also has a common problem with central enterprises. It is precisely because of its large size that it is slow to respond, conservative leadership thinking, and insufficient innovation ability. Some managers have low salary levels and limited room for growth, so they choose to leave, resulting in serious loss of talent in the company.
And those emerging real estate companies did not forget to take advantage of the situation.
"Qingqingwan Job Search" Qingqingjun learned from news reports that since 2001, Vanke launched the well-known "Piracy Operation", which attracted senior professional managers on a large scale from China Overseas Real Estate and introduced more than 50 senior executive talents. Among the leaders of more than 20 front-line companies, about one-third of them originated from "Piracy Operation".
Longfor is another real estate company that likes to poach people from China Overseas. For a while, there were as many as 9 executives in its management team with Zhonghai background, and the time span was as long as 4 years.
Many industries such as Country Garden and Shimao are also the "consumers" of China Overseas Talents.
Over time, China Overseas has helped to become the "Whampoa Military Academy" in the real estate industry.
Interpretation of China Overseas Real Estate 2020 Campus Recruitment
In this Zhonghai campus recruitment, the company mainly released the " Sea Son " and "Sea Star" campus recruitment projects.
Some students may not understand the difference between these two projects very much. "Qingqingwan Job Search" Qingqingjun introduces here:
"Son of the Sea" has been developing for more than ten years and is a management training project that provides real estate development and business management positions for fresh graduates. It is based on eliteization and internationalization. Through systematic training, it is determined to build "Son of the Sea" into a "industry talent."
If students become "Sons of the Sea", then the benefits of this management training project are: fast internal promotion, rotation opportunities, and priority is given to competition for line management positions. In other words, becoming the "Son of the Sea" is a shortcut to the path to senior executives of China Overseas.
, and the "Sea Star" project is relatively new, and recruitment will only be held in 2018. "Sea Star" is mainly divided into sales, business, education, and elderly care.
sales category "Sea Star" mainly focuses on real estate sales; commercial category mainly develops in the grassroots management positions of hotels, office buildings, and shopping centers in Zhonghai; education category mainly focuses on the direction of teachers' positions at all levels in Zhonghai; elderly care category mainly starts from the basic health management, operation, publicity and other positions of the company's elderly care business. Compared with
, you can find that "Son of the Sea" has relatively high requirements, and it cultivates comprehensive management talents, and the project is relatively mature; the requirements of "Star of the Sea" are slightly lower, and the direction of training is professional talents, and the project is still in the pioneering stage.
As for the pros and cons of applying for the Zhonghai campus recruitment project, Qingqingjun, "Qingqingwan Job Search", thinks that there are two main aspects:
First, I mentioned in the previous article that Zhonghai is a rare starting point for fresh graduates. It has a large platform and is highly recognized by the industry. After working for a few years, almost all real estate companies will rush to get it.
But on the other hand, the wages of central enterprises are relatively low. Among real estate companies of the same level, their families are almost at the mid-to-lower level. And like other central enterprises, their family is full of a corporate culture of obedience, conservatism and selfless dedication, which may stifle employees' creativity and realize their self-worth. In this regard, new employees with a flamboyant personality, personality and strong sense of innovation will feel out of place.
has said so much. Next, "Qingqingwan Job Search" Qingqingjun compiled the application experience of China Overseas Real Estate's "Son of the Sea" marketing planning position in 2018 to help everyone apply for the next job:
online application and evaluation:
evaluation is moderately difficult, and China Overseas is one of the few companies that have announced the interview list and universities. The interview session is mainly prestigious schools, and most of them are masters and doctoral degrees. However, it is not impossible for students from ordinary colleges to successfully apply for the job.
First interview:
interview format is a 60-second speech, given the topic is "My Core Competitiveness", this should be a topic that has not changed in recent years.
interview process is that 20 people were brought into the interview venue at one time, and a group of HRs were sitting off the court. Everyone went on stage to speak in turn, and one candidate who stood next to him made up after the speech, and the next candidate entered the waiting area.
The entire process does not provide electronic watches or other timing devices for interviewers to view. Only when the time comes, the staff will ding and ring the bell, so time control is a technical job.
Two-sided side:
Two-sided side is also called the "evaluation center" side, which is divided into two parts, one is the impromptu speech on the spot, and the other is the leaderless group discussion.
First, each group starts improvised speeches in turn, and the questions are drawn on the spot. After drawing the questions, there is 60 seconds of time to read and think about the questions, and then a 60 second improvised speech is performed.
The entire improvisational speech has a variety of topics, and it is difficult to prepare in advance. The topic drawn by some students is "New Retail".
Leaderless group discussion topics are very long, and three projects of a company are introduced in detail, and a series of marketing planning plans are needed.
three-sided:
The second half of the interview invitation was carried out by each branch, and HR was one-on-one single-sided. The content still started with self-introduction, developed from the resume, focusing on internship experience, and supplementing the routine questions of structured interviews.
final interview:
final interview is a 1-to-1 interview for the Human Resources General Office, and the content is still regular. Start with self-introduction, and it will be developed from the resume, focusing on internships. At that time, I was asked a lot of understandings about marketing, why do I need to do marketing, etc.
Other questions include "What are the offers of companies you have so far?"
Vanke:
The end of the real estate bull market myth
It is undeniable that the real estate industry has made great contributions to the Chinese economy. Many of our country's local debts are alleviated by real estate land sales income. In the past, whenever the economy showed signs of downward trend, boosting the housing market and then various economic indicators rebounded was a proven method.
But over time, this thing is like a drug addiction, easy to get infected and cannot be quit, and it has caused more and more damage to the real economy. The most intuitive example is that the business owner's factory rent and office rent have risen sharply, but profits have not increased, resulting in a deterioration in the operating environment.
In the wave of national housing speculation, the annual business income of some listed companies is not as much as the money earned by selling a house.
In addition, the income of ordinary people does not soar year by year like housing prices. After emptying out the "six wallets" to buy a house, other consumption desires were suppressed. The leverage ratio of residents' households is too high and domestic demand is insufficient. Over time, it becomes a vicious cycle.
may be the real estate bull market in the past decade, which has given the people the concept that housing prices only rise but not fall. When a "small spring" appeared at the beginning of this year, many people still felt that the prosperity of the real estate industry will continue.
But "Qingqingwan job hunting" Qingqingjun (WeChat official account ID: qqwjob) believes that the myth of housing prices only rising but not falling will definitely be gradually broken in the next few years. The reason is that starting from the second half of this year, the country has launched a "heavy punch".
is different from the previous "stabilizing housing prices" and the single sales and purchase restrictions. This year, the country has set the tone to "not use real estate as a means to stimulate the economy in the short term" and has launched a combination of punches from the root.
First of all, the new mortgage interest rate policy. Starting from October 8, 2019, the new commercial personal housing loan interest rate will be issued, and the loan market price rate for the corresponding period of the last month will be added to the pricing benchmark. The purpose of the new policy of
is to flow more credit resources to small and micro enterprises and private enterprises, and the official statement is that it will not decline" in response to the real estate industry where mortgage interest rates have been generally rising recently.
At the same time, China Banking and Insurance Regulatory Commission has also launched a series of special inspections on real estate financing by financial institutions, and over-the-counter financing channels such as trusts and bank wealth management have been tightened at the same time. As soon as the news of
came out, there were news that many banks in Hefei, Anhui have not made second-hand housing loans, and some even stopped new housing loans. CITIC Bank was issued a fine of tens of millions by the China Banking and Insurance Regulatory Commission for "issuing real estate development loans in the name of working capital loans".
As the regulation enters the deep water zone, real estate sales are downward, land sales are frequently unsold, industry concentration increases, and small and medium-sized real estate companies face the increased risk of capital chain breakage.
So, "Qingqingwan Job Search" Qingqingjun thinks that if you are interested in the real estate field in , it is best to apply for a leading real estate company in the industry this year, which may be safer.
Interpretation 2020 Vanke Campus Recruitment
I mentioned in my previous article that Vanke is a recognized "good student" in the real estate field. Even if the overall environment of real estate is not as good as before, and you can get an offer from Vanke, everyone's development in this field is still guaranteed.
According to Qingqingjun, the "Qingqingwan Job Search" 2020 Vanke's "New Power" recruitment plan covers various business fields such as real estate, property, commerce, long-term rental apartments, logistics, ice and snow, education, etc.
This year's "new driving force" will take the overall regional (optional areas including: Shanghai, northern, southern, central and western regions) as the stage of struggle, and receive concentrated training and rotation training. In the future, based on business development and personal ability characteristics, "learning with war" within the regional radiating city scope.
"New Power" can apply for mobilization in various cities and business fields nationwide after two years of growth.
In addition, in addition to many interview locations in China, "New Power" has also set up overseas interview sites in order to facilitate international students, including London, New York, United States, San Francisco , and Chicago .
According to Qingqingjun, the "Qingqingwan Job Search" knows that the process of campus recruitment in 2020 is not much different from previous years, including online application and evaluation, group interview, professional interview, HR interview, final review experience journey, etc.
In order to facilitate everyone to apply for the job, I sorted out the situation of Vanke’s “New Power” campus recruitment in 2019 last year:
.com application:
will have two OQs. The title is: Write down your three core competitiveness and why you chose Vanke, and what can you bring to Vanke?
written test:
4 parts of the business test questions, each part has ten minutes, and the time is not enough. You can do the questions in advance to find out your feelings.
Language Comprehension Question: Test sentence sorting, wrong sentences, appropriate words, paragraph comprehension, and close to the high school Chinese test.
Mathematics problem: Examine the ability to calculate the speed and some speed calculation techniques (such as the result of adding several five-digit numbers, what is the single digit number to the hundreds of power of a number).
Logic question: Examine logical ability and reasoning ability. The specific question types include three views after the dice is folded; graphic reasoning; sequence reasoning;
Case question: Give some data tables, analyze according to requirements, and answer questions.
group:
A classmate drew the title, "How can Vanke differentiate its joint office platform?" The title has a certain relationship with current affairs and real estate hotspots. Everyone should pay attention to reading more related news reports and form their own unique views.
HR:
introduce yourself, ask about internship experience, the most successful things and the most profound lessons, what do you understand about the position?
Professional side:
One-to-many, self-introduction, the most profound lesson, how to judge whether to do long-term rental apartment business, who do you think performs the best in this group?
Final review:
many-to-many, self-introduction, the most profound lessons, and questions about internship experience.
Experience journey:
Don’t look at the literal meaning, think it’s a tour, but there are actually inspection links, and the overall situation is not easy.
visits the property, designs a Vanke business product and displays it (different questions in different groups, the team members will constantly score each other during the period, and there will be a full hr observation record, staying up late to complete), and the general manager face-to-face session.
Vanke's interview is very professional, with strict requirements and fierce competition.
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