Source: CCTV Finance
For the post-80s and post-90s, KTV is the common memory in everyone's heart. However, in the past two years, fewer and fewer post-80s and post-90s have sung K. The entertainment methods of young people are changing. How are KTVs now?
26 On the afternoon of the 26th, the reporter visited some KTV business places in Nanning, Guangxi. The once highly sought-after KTVs seem to be increasingly difficult to become the preferred place for young people to gather, while middle-aged and elderly people have become new consumer groups.
Citizen of Nanning, Guangxi Aunt Lei: I just want to order those old songs, I like them.
Citizen of Nanning, Guangxi Uncle Tan: I saw the elderly when I went to check out. This is a way for the elderly to entertain. The key is that the price has dropped, which is very cheap. Xiao Huang, born in
00, told reporters that during the Spring Festival, she proposed to go to KTV to sing in a WeChat group. Her friends were not very enthusiastic, and in the end everyone chose to escape the room.
reporter saw at Nanning Haoku mass-sale KTV Wugang Store that there were only 5 private rooms in the more than 40 private rooms on the three floors, and most of them were elderly people. Manager Zhang Mingmeng told reporters that KTV spending is only a few dozen yuan in the afternoon. Whether in terms of economics or time, this type of entertainment is more suitable for retired elderly people.
Zhang Mingmeng, manager of the Nanning Haoku mass-sale KTV Wugang Store in Guangxi, said that they got up in the morning to exercise, and after exercise, they went to to drink morning tea . After drinking morning tea, they came out to sing and went back to cook until four or five o'clock in the evening.
reporters learned that due to the impact of the epidemic and the change in entertainment methods of young people, the KTV entertainment industry has been operating in a very bleak manner, with the overall customer flow dropping by 70%-80%. Most KTVs can only rely on increasing revenue and reducing expenditure to maintain their operations.
Industry insiders analyzed that the post-80s and post-90s are the main consumer groups supporting the KTV industry. But now, family and career occupy most of their energy, and their passion for chasing stars and singing as a teenager has faded. Moreover, online games, social software, etc. provide more entertainment methods.
Source: CCTV Finance (ID: CCTV Finance)
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