htmlOn September 16, according to netizens, the delivery time of all models on Tesla China official website has been shortened to 1-8 weeks, and an insurance subsidy of 8,000 yuan has also been provided. It is reported that Tesla announced its latest annual production target of 20 million vehicles earlier this year. This summer, the Berlin factory in Germany has met the phased goal of producing 1,000 vehicles per week.
(Picture from: Tesla official website)
Since this year, Tesla has shortened the delivery cycle several times in a row. Currently, all models on sale in Tesla's China official website can be picked up in as soon as 1 week, which has refreshed Tesla's own shortest delivery cycle record. Although the outside world believes that the competition in the domestic new energy vehicle market is quite fierce, especially the high-end market is becoming saturated, and cost-effectiveness has become the main battlefield for manufacturers, and Tesla has therefore been on the "cold bench".
Of course, the main reason for shortening the delivery cycle is the success of Tesla's production increase plan. In July this year, Tesla upgraded and transformed the Shanghai Super Factory production line, with an annual output of 750,000 vehicles, becoming the highest-yield Tesla Super Factory in the world. From this point of view, the vehicles produced by the Shanghai Super Factory alone can meet the domestic market in China, so there is naturally no need to maintain the previous delivery cycle. From a market perspective, it cannot be said that Tesla has no pressure from competitors, such as BYD, which has achieved great success in the global market.
(Picture from: Tesla official website)
Market research agency Counterpiont's global electric vehicle industry report for the second quarter of 2022 mentioned that BYD shipments reached 354,000 vehicles, a year-on-year increase of 266%, , pulling Tesla, which has always been in the "sales champion", from the throne, and Wuling, BMW and Volkswagen manufacturers are also catching up. In the situation of wolves in front and tigers, Tesla should be under a lot of pressure. Many consumers also believe that the current performance and appearance design of new domestic brands have made great progress, but there are no new changes in Model 3 and Model Y. Even Tesla target customers who have been waiting and watching for a long time are looking forward to the launch of its new smart tram instead of choosing classic models.
(Picture from: Tesla official website)
It has to be said that in the high-end smart tram market, Tesla still has good leadership skills, but this open subsidy, but in fact, the strategy of "secretly" price reduction has aroused dissatisfaction among car owners. It is reported that some car owners are ready to start rights protection work. In this way, Tesla, which has already had many troubles, will suffer another blow from its "family members". The continuous decline in reputation may be one of the important factors in poor sales performance.
(cover image from: Tesla official website)
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