's total revenue exceeded US$1.19 billion, and its strategic revenue was US$166 million, a year-on-year increase of more than 70%
Although the "big" period for staying at home in Q1 has passed, the total revenue of in South Korea's Google Play and App Store mobile game exceeded US$1.19 billion in Q2 2020, a month-on-month increase of nearly US$100 million, a year-on-year increase of 23.8%. The overall development trend of the Korean mobile game market is improving. Among them, revenue from the App Store accounts for 17.6%, and Google Play accounts for 82.4%.
Role-playing is still the main force in South Korea to attract money, with revenue of US$779 million in Q2, and accounts for 59% of Korean mobile game revenue , an increase of 29% year-on-year, and the gap with other categories is becoming increasingly obvious. However, up to 36% of the market share of this category is dominated by the top products "Paradise 2M" and "Paradise M", and the competition in the category is fierce.
Thanks to the excellent market performance of "Awakening of Nations" and "V4", the revenue of strategy and adventure mobile games increased by more than 70% year-on-year to $166 million and $40 million. However, the revenue of strategy category declined slightly from Q1 month-on-month . Under the leadership of "Rush+", the
racing category successfully entered the top 10 revenue of Q2 categories, raising US$30 million, which was 13.3 times that of the same period last year.
has a total download volume of nearly 160 million times, and casual games have ranked first again, reaching 25.6 million
In Q2 2020, the total download volume of Korean Google Play and App Store mobile games has been nearly 160 million , down about 20 million times compared with Q1, which is a normal decline after the epidemic, but it still increased by 14.5% year-on-year. Among them, 16.3% of downloads from the App Store accounted for 83.7% of downloads.
download volume distribution is relatively uniform in revenue. The advantages of casual games in the Q1 epidemic have been continued. Q2 is still the category with the highest download volume, reaching 25.6 million times. Action and role-playing categories have retreated to 2 or 3, and the downloads are also 20 million times.
Sensor Tower said that the new players brought by casual games are changing the market structure of Korean mobile games . The past game atmosphere of heavy liver and heavy krypton is expected to be rewritten and bring new development opportunities for medium-sized mobile games such as placement categories.
Q2 Korean mobile game revenue/download TOP20: "Rush+" has attracted nearly $29 million in
Q2 Korean mobile game revenue list , with two new games on the list, namely "Rush+" released by Nexon and "Mu Archangel" released by Webzen. Both games are new classic PC game IP works. After it was launched, they have always remained at the TOP5 best-selling list of Google Play. Q2 has aired on the TOP6 and TOP10 of the South Korean mobile game revenue list respectively. Q2 "Rush+" has attracted nearly US$29 million in the Korean market. The top two in the
revenue list are still "Paradise 2M" and "Paradise M", but revenue fell by 28% and 15.8% respectively compared with Q1. According to Sensor Tower data, since its launch in June 2017, "Paradise M" has attracted more than US$2.38 billion in South Korea. "Paradise 2M" was launched in November 2019, and it won $630 million in 8 months. Its ability to attract money should not be underestimated.
This issue's local Korean products performed well overall, so the top 20 Korean mobile game revenue list in Q2 have decreased compared with Q1 . " Ark of Tomorrow ", "Hot Blooded Sword" and "School of the Gods" have all fallen out of the list. Lilith's "Sword and Expedition" and "Awakening of Nations" respectively dominated 3 and 4 places; "Sword of Miracle" dropped to 7th, and it is expected to attract more than 20 million US dollars.
Q2 Korean mobile game download list has 3 of the top 20, with as many as 11 new games. After its launch, "Rush+" has maintained the first place in the Korean Google Play and iOS download list for a long time, and finally ranked first with more than 2.9 million downloads, twice the downloads of the super casual game "Save The Girl".
Riot Game's two works " Genting Tattoo " and "Legend of Runes" ranked 5th and 8th on the list, with an estimated download volume of around 1 million, once again demonstrating the enthusiasm of Korean players for strategy games.
There are three new domestic games that have entered the TOP20, namely , namely "If you are a special agent, go up to a hundred layers" (nearly 1.4 million times), , "Sel's Light" and "Tofu Girl" (downloads ≤500,000), with a huge difference in performance.
Chinese mobile game in South Korea: Product performance polarization
Q2 Chinese mobile game in South Korea's top 20 , and there are two new products, namely Ujoy's "The Light of Sel" and Youzu's "The Romance of the Three Kingdoms 2".
"Sel's Light" was launched in South Korea at the end of April, and it entered the top 10 best-selling list of Google Play in South Korea. Its first month's turnover was 50 million+ RMB, and it landed in the fifth place on the Q2 list. "The Three Kingdoms 2" was launched in South Korea at the end of June. It is ranked top 5 in Google Play best-selling list, and is still stable at around 11th place. It has dropped to 16th on the Q2 list. The subsequent development is worth looking forward to.
Overall, domestic mobile games are becoming more and more powerful in South Korea. According to Sensor Tower data, as many as 39 Chinese mobile games shortlisted in the top 100 Korean mobile games in this issue, attracting US$260 million, accounting for nearly 27% of the total revenue of the TOP100. In comparison, a total of 30 mobile games ranked among the top 100 in Q2 2018, with a total revenue of US$130 million, accounting for only 19.3%.
Q2 Chinese mobile games download the top 20 in South Korea, with more than half of the new products, and Chinese mobile game manufacturers are still accelerating their entry into the Korean market. But judging from its performance in the Korean total download list or total revenue list, its performance is a bit unsatisfactory. Moreover, "The Light of Sel", "The Song of Life as Your Lord", "Rachelle" and other products have been verified by other markets.
plus the new products that have been aired onto the Chinese mobile games in Q1 to earn the top 20 in South Korea. This issue is polarized ("Sword and Expedition" and "Ark of Tomorrow" are relatively stable, and "Hot Blooded Sword" and "R5" are on the verge of disappearing or have fallen out of the top 20 in revenue). This shows that although domestic mobile games are becoming more and more skillful in going overseas in South Korea, still needs to provide differentiated innovative experiences while ensuring quality and distribution capabilities to meet the curiosity of Korean players about fresh game content.
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