Jay Chou , which opens a new chapter of Chinese pop music with his own strength, may become the one that has been turned on.
"This world is too sweet because of her." Jay Chou sang in his new song "Mojito" released in the early morning of June 12 that it was not only fans who were drunk, but the circle of friends was flooded with Mojito, and Cuba tourism became a hot topic. This is one of the few pastimes in the atmosphere of the epidemic. The music is still there, everything will be fine.
But the album digital sales poured cold water on this "anhao". As of around 18:15 before publication, "Mojito" sold 5.27119 million copies on the main sales platform QQ Music, which is a sales volume of 5.9032 million copies compared with Jay Chou's previous digital album " Say Not Crying ", sales volume plummeted by nearly 3.63 million copies. It is also the same trend in the channels of Tencent Music such as Kugou and Kuwo. Of course, the release of "Mojito" and "Say Not to Cry" was nearly 9 months after it was released, and the sales time was not equal, but the golden period for sales of digital albums was extremely short and had certain reference value. On the afternoon of the next day after the release of "Say Don't Cry", the sales of QQ music exceeded 5.7868 million, exceeding the current sales of "Mojito".
What's going on with hot public opinion and cold sales?
"monopolizes" Jay Chou
In fact, the two are not contradictory.
Previously, Jay Chou Music was exclusively released on Tencent, but at present, this monopoly is being broken.
Before and after the release of "Mojito", Douyin reached a copyright authorization cooperation with Jerwei Music, and obtained the copyright authorization cooperation of all song clips and song MV clips of artists such as Jay Chou. At the end of May, Kuaishou officially announced the signing of Jay Chou, who personally entered the site, with conditions including the authorization of music and MV materials. Bilibili also obtained the copyright of the MV of "Mojito", but "at the request of the copyright owner, the secondary creation of this work will not be available for the time being."
short videos are fierce, everyone has Jay Chou, but only NetEase Cloud Music . As of the time of publication (around 18:15), the material of "Mojito" was used by 1.18 million people on Douyin, 862,000 people on Kuaishou, and the MV played 13.869 million on B.
, but without Jay Chou's NetEase Cloud Music, the performance is not bad either. In the May monthly active list of mobile APPs recently released by China Unicom , NetEase Cloud Music has 284 million monthly active list, exceeding QQ Music's 271 million, ranking first in the music APPs. An announcement released by China Unicom showed that in May, the cumulative number of mobile account outgoing users reached 308.7 million. Based on the direct grasp of channels, operator statistics are highly authoritative.
Of course, Tencent Music still has the advantage in other calibers. The monthly active users of the mobile Internet industry released by Trustdata data showed that Kugou Music had a monthly active users of 184 million, a month-on-month decrease of 3.33%; QQ Music had a monthly active users of 95.4 million, a month-on-month increase of 0.57%; Kuwo Music had a monthly active users of 58.25 million, a month-on-month increase of 0.16%; NetEase Cloud Music had a monthly active users of 47.53 million, a month-on-month increase of 2.04%. Trustdata said that the data source is an Android sample set with more than 100 million daily active users (more than 320 million monthly active users), and the calculation results are built based on multiple factors such as the population structure of China Mobile Internet users, regional distribution, and the proportional relationship between Android and iOS of each mobile application; the list collection method only collects data when the screen is on. In terms of collection frequency, the APP without payment function is 10 times per second, and the APP with payment function is 1 times per second.
Behind the rapid growth of NetEase Cloud Music is the rapid segmentation of the music market. "We do not have the advantage of the Chinese music library, but on the other hand, music is now very concentrated, including two-dimensional music, Korean music, Japanese music, European and American music, which is very strong in NetEase Cloud Music. For example, the post-90s and post-00s generations do not show the very focused and listen to the four kings of music in the era of listening to music by our post-80s and post-70s. It is very scattered now, and iterates very quickly. So this is one of the reasons why we are growing very fast at present." Zhu Yiwen, CEO of NetEase Cloud Music, told a reporter from 21st Century Business Herald.
"Young people are more segmented nowadays, but Tencent Music is limited by the pressure of listing and is not very brave to support the market traffic, which gives NetEase Cloud Music space, and this trend has data support. In a few years, the result of Jay Chou's fan battle will not be certain.The music market ultimately belongs to young people. "Another music entrepreneur said.
changes are happening
In fact, the increasingly segmented music market is ripening the entire Chinese music scene.
" The overall level of music is improving. There were so many LiveHouse, music festivals, so many music types and new musicians coming out, which was unimaginable ten years ago. "Modern Sky founder Shen Lihui told the 21st Century Business Herald reporter. He believes that the so-called "regression" of Chinese pop music is just a cross-section, and resources are being redistributed. Overall, it is a good thing.
Many musicians agree with Shen Lihui's statement, and personal exploration space is getting bigger and bigger, but in a segmented market, it is difficult for commercial superstars to appear again, which is actually irrelevant to the music itself. Musicians are more Care about the monopoly of the platform, which involves actual survival.
point-of-scale popularization is a trend, which is beneficial to niche musicians. For platforms that pursue scale, it is more like a gambling, and the platform has stronger risk-taking ability. At the beginning of this year, NetEase Cloud Music released a cloud ladder plan, adding another 100 billion yuan of actual playback support for original musicians, and also increasing the original incentive fund to more than 100 million yuan throughout the year; Tencent Music also launched the "100 million yuan incentive plan", and musicians signed contracts to authorize exclusive songs, Starting from January 1, 2020, there will be incentive funds for the public. If the incentive funds are less than 100,000, the original income of the musician can be divided by 50%, and the incentive funds will be divided by 50%, which means that 100% will be returned to the musician. When the incentive funds exceed 100,000, the share ratio of the excess is 60%, and the share ratio will be greatly increased, and the incentive funds will not be topped off.
, but the copyright war is even more fierce, especially after NetEase Cloud Music obtained Alibaba financing. On May 12, NetEase Cloud Music announced a strategic cooperation with Warner Copyright (WCM), and the two parties will carry out all-round cooperation in upstream and downstream areas of the music industry, including music library content, online karaoke, music IP development, etc. Among them, NetEase Cloud Music will also be authorized to use the lyrics and music copyrights of the music works under Warner Copyright.
NetEase Cloud Music said that after the cooperation is reached, NetEase Cloud Music will obtain 1.3 million music lyrics and music copyrights of Warner Copyright, among which Eric The copyrights related to internationally renowned superstars such as Clapton, George Michael, Green Day, Katy Perry, Madonna, Radiohead, Steve Aoki, etc., also cover the lyrics and music copyrights of many Chinese singers and musicians, such as A-Lin, Chen Chusheng, Zhao Chuan , Yao Qian , Tao Zhe , F.I.R. (Feier Band), Zhan Wenting , Chen Huanren , Good Sister , Zhang Hongliang, Li Zongsheng , Yuan Weiren , Peng Jiahui , etc. Since the beginning of this year, NetEase Cloud Music has successively reached cooperation with Studio Ghibli and Rolling Stone Records, and has won the copyright of top variety shows such as "Singer·Working Year", "Hi Singing Turns", and "Sound into the Scene" Season 3.
NetEase has just cooperated with Warner, and Tencent has acquired a 10.4% stake in Warner Music, which has just been listed and raised US$1.9 billion. The latest regulatory filings show that Tencent purchased 8 million Class A shares of Warner Music. Based on current prices, Tencent's investment is worth approximately US$244 million.
In addition, on March 31, Tencent Music announced that its participation in the consortium led by Tencent has completed a 10% equity acquisition transaction for Universal Music Group. According to an announcement released on December 31 last year, the transaction valued Universal Music at 30 billion euros (234.209 billion yuan), and Tencent and its partners can increase their shareholding to up to 20% at the same price by January 15, 2021. Tencent Music said that through the continuous deepening of its strategic cooperative relationship with Universal Music, the two sides will carry out in-depth cooperation to further consolidate Tencent Music's leadership in content.
Universal Music is one of the three largest record companies in the world (the other two are Sony Music and Warner Music). In the first half of 2019, Universal Music Works ranked 8 of the top 10 in the Spotify global music chart, capping the top 6. According to Nelson's report, 6 of the top 10 musicians in the US music market belong to Universal Music, including the top 5 (Ariana Grande, Drake, Billie Eilish, Post Malone and Queen); 8 of the top 10 hot-selling albums, including the top 2; and 7 of the top 10 hot-selling singles.
For the platform, segmentation is the future and is being prepared, but the copyright of big-name artists is the present, and an inch of land must be fought for. In the fierce market environment, Jay Chou's commercial value remains the same. This time, the biggest loss is Tencent Music.
(with the picture as "Mojito" album picture)
extended reading:
"second showdown" in the music world: NetEase to the left Tencent to the right
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