The picture shows a girl born in the 1990s exercising in the public area of a youth apartment. Photo by Wang Tingting
China News Service, Chongqing, September 15th. Title: Idle house transformed into youth apartment Chongqing affordable housing support the "dream of living" for young people
Author Wang Tingting
Shared kitchen, cinema, gym, library... The originally idle clear water room has been transformed into a fully functional youth apartment. The fresh and simple decoration style is matched with fashion and trendy elements, convenient transportation and fair rent attract more young people to choose youth apartments.
2021 General Office of the State Council issued the "Opinions on Accelerating the Development of Affordable Rental Housing", which is necessary to accelerate the development of affordable rental housing and promote the resolution of prominent housing problems in big cities. In recent years, Chongqing has made the development of affordable rental housing a key task in housing construction during the 14th Five-Year Plan period, alleviating the problems of difficulty and high cost of renting new citizens and young people.
In order to implement the policy of "housing for living, not for speculation" and "leasing and purchasing at the same time", and give full play to the positive role of state-owned enterprises in participating in the construction of affordable rental housing and talent housing, in July 2020, Chongqing Real Estate Group established Chongqing's first municipal state-owned housing rental investment and operation platform - Yudi Chenyu Leasing Co., Ltd. (hereinafter referred to as "Yudi Chenyu Company"), to actively build state-owned affordable rental housing.
Work and Life Youth Apartment Holds Up the "Dream of Abroad" of the post-90s
"Living in a rental house guaranteed by state-owned enterprises, I feel much more at ease, and I no longer have to worry about the landlord's random price increase. Here, it has a strong cultural atmosphere and high quality of living. It is close to the light rail station. It is convenient to commute, and it is very comfortable to live in." Zhang Bo, a girl born in the 90s, lives in Sichuan. During her five years of working in Chongqing, she has experienced many rentals and moving many times. Now she has moved into Chenyu Kangmei Youth Apartment in Liangjiang New District, Chongqing.
The picture shows fresh graduates reading in the public area of the Youth Apartment. Wang Tingting photographed by
"I am a person who cannot leave me and I have a lot of personal belongings. When I was looking at a house in a youth apartment, I saw so many cabinets that could be stored, and there was a gym in public areas, which directly touched my heart. This is my ideal home." Zhang Bo recalled his experience of renting a house, "The lights at home were broken, and no one repaired them after contacting the landlord. The other party said that the lights were expensive and they were not allowed to be repaired by themselves. It was dark for a month in the cold winter, which made me very collapsed."
"Now, I only need to contact the butler for any repair problems I encounter, and I can solve them immediately. Each floor here has access control, and my room has an independent password. The double access control makes me feel safer." Zhang Bo said that she would exercise, read books, and watch movies in the public areas of the apartment on weekends, and spend a comfortable day in the public areas of the apartment, without worrying about other problems at all.
Like many young people who come to this city to work hard and live, Ren Hairuo, 22, graduated from a university in Chengdu. Because he likes Chongqing, he chose to live in Chenyu Dazhulin Youth Apartment. "Now he is engaged in graphic design. Most of the young people living here are working in the Internet nearby, the crowd structure is not complicated, everyone's lifestyle and daily life are similar, and the neighbors give me a sense of familiarity with a college roommate."
"I want to open a cat cafe game myself. Now young people like to raise cats and play games. Combining these two hobbies should be more popular." Gao Qi, who lives in Chenyu University Town Youth Apartment in Shapingba District, Chongqing, graduated from university this year and is preparing to start a business. "Now the rent is about 1,300 yuan a month, and the economic pressure is not too great."
From "Anju" to "Leju" Fine services under user portraits
watermelon competition, autonomous creative drinks, singing birthday songs, cutting cakes, playing games... "Every month the apartment organizes some activities, including indoors and outdoors. Now due to the impact of the epidemic, many activities have been changed to online." Huang Yanrong, director of Chenyu Apartment project operations, said that through the rich and colorful activities, young people feel warm and a sense of belonging, realizing from "settled residence" to "home".
" classifies customers in a targeted manner and provides fine services."Huang Yanrong further analyzed that Chenyu Apartment plans stores in several areas. The university city stores are mainly students. They are younger and will provide more daily care and interaction, provide employment consultation, and strengthen linkage with surrounding communities to expand their social circles. The services are more inclined to social attributes. Kangzhuang Meidi Apartment tenants are mostly groups working in the surrounding Internet industrial parks. The pace of life is fast and focuses on business. In addition to providing efficient activities, they should reduce difficulties in life as much as possible, so that they can slow down the pace and enjoy life, and the services are more inclined to family attributes.
The relevant person in charge of Yudi Chenyu Company said that as the first municipal state-owned housing rental investment and operation platform in Chongqing, Yudi Chenyu will decorate and upgrade state-owned idle houses, mainly small apartments with a construction area of no more than 70 square meters, and the overall rent level is lower than that in the same area. Market rental housing of the same quality. At present, 11 long-term rental apartment projects have been implemented in core areas such as Zhaomushan, Dazhulin , University Town, etc., and 6 have been officially operated, with a occupancy rate continuing to stabilize.
It is understood that Chenyu Apartment is only one of the affordable rental housing projects created by Chongqing to revitalize existing housing resources. The project aims to give full play to the role of state-owned enterprises in the field of housing rental. It is not only a specific measure for state-owned enterprises to focus on the main business and promote transformation and reform, but also effectively revitalize state-owned idle assets, and realize the transformation of state-owned assets into treasures, preservation and appreciation of value. At present, Chongqing vigorously develops affordable rental housing, mainly revitalizing existing housing and supplementing it with appropriate new construction. In the past three years, 210,000 rental housing units have been raised, solving the rental problems of about 500,000 new citizens and young people.
[Editor: Peng Jingru]