Perhaps it was because of the younger generation's yearning for electric small steel cannons, and SAIC MG pushed MULAN to the front.
In the current pure electric sedan market of 100,000 to 200,000 yuan, the battery life, safety and practicality are unshakable product strength assessment items. As for appearance, intelligence and high performance, it will focus on its own positioning strategy.
However, most trams often have an all-round side in order to bring consumers more value within limited costs under the consumer demands of both demands, so they often present such a portrait: four-wheel and four-corner long wheelbase, smart and high-looking long range, GAC Aion S PLUS, Xiaopeng P5, Deep Blue SL03, and WM E.5 are all representatives of this team.
Other side is that, under the birth of fine and diverse consumer demand, more species have also emerged in the pure electric market. For example, to meet the aesthetic needs of the beauty control and segmented population, there is the Ora Cat series for "her"; to take into account both space and travel convenience, there are Aian Y, BYD Dolphin, Volkswagen ID.3...
seems to be more accurate in positioning, but in fact, still lacks some new ideas in the selling point of the product . It's just a few long boards that have been packaged by manufacturers countless times.
Therefore, on the way to find a way to break the roll, SAIC MULAN believes that it is time to change consumers' tastes in the electric era, just like POLO in the fuel era launched the GTI version many years ago, bringing some unique charm to the civilian pure electric market.
On September 13, SAIC MULAN was officially launched, with the new car price range of 129,800-186,800 yuan, and a total of four models were launched.
first lists several key points of product: the entire series rear-wheel drive (top four-wheel drive), 000 acceleration for 3.8 seconds (dual motor version), the entire series front and rear independent suspension , 50:50 axle-load ratio, 490mm low center of gravity, 5.3 meters turning radius...
is the anchoring performance and control.
In fact, in the fuel market, this product strategy is already a "frog in the wheat field" for domestic manufacturers - it is easy to capture, but in the pure electric market within 200,000, SAIC MG MULAN can be regarded as the first product to openly promote performance.
statistics show that in the new energy market of 100,000 to 200,000, the proportion of car buyers under the age of 35 is close to 40%, which also means that young people get market share. Taking electric small steel cannons as the entry point is undoubtedly an effective way to be close to young people. Judging from market feedback, young people also recognize this type of tram small steel cannons that are mainly sporting.
The previous MULAN pre-sale process has been fully reflected: the order volume exceeded 10,000 within one hour of starting pre-sale, and as a global car, the cumulative pre-sale volume has exceeded 20,000 units so far.
Faced with this rhythm of upcoming hits, why did other manufacturers fail to take the lead? Among them, there are certainly the game of cost and profit, the deviation of market insight and analysis, and the choice of market positioning strategies, the more important information is: SAIC MULAN, built on SAIC Xinyun pure electric exclusive systemic platform, is a product born with the "golden key".
In other words, it means having innate control and athletic talent. And talent has always been hard to come by.
For example, its 3.8-second 000 acceleration result is implemented in the dual-motor four-wheel drive version (front motor 150kW and rear motor 165kW). The electric drive motor of the Nebula architecture can achieve different power combinations by being arranged in the rear axle of and the two axles.
In addition, MULAN also provides two motor specifications: 125kW/250N·m and 150kW/250N·m, and all are rear-drive arrangements. Perhaps on the single-motor version, the driving sensory stimulation is not as direct as the four-wheel drive version, but to a certain extent, it takes into account the optimal solution to the driving experience and endurance needs. Its 520-kilometer-long range model is the rear-wheel drive single-motor model.
For example, the 490mm ultra-low center of gravity is also closely related to the cube battery with a thickness of 110mm.
is different from the vertical battery cell arrangement used by traditional batteries. The Rubik's Cube battery uses LBS reclining battery cells. The "lying" structure can reduce the thickness of the entire battery pack without changing the battery volume utilization rate, further ensuring the passing of the chassis.
To a certain extent, other performance parts except suspension are achieved, almost all rely on the support of the Nebula platform and Rubik's Cube Electric, which also gives MULAN the confidence to control and move the movement to the end.
In addition to the common rear-wheel drive architecture of high-end models, MULAN also brings five-link rear independent suspension. An excellent suspension system for sports models is like a pair of good running shoes for sprinters, which can provide stable handling performance and driving pleasure.
plus a 5.3-meter turning radius, XDS curve dynamic control system, hatchback compact body... When facing continuous curves, you can also drive out at a higher speed and more delicate treatment. With the support of various hardware, it is easy to get the long-lost thrilling that young people are buried in their hearts.
This is very suitable for you to find a mountain road, find the feeling of unity between people and cars, and leave your soul behind the car.
Of course, the battery life and intelligence that users pay attention to are also considered more thoughtful.
For example, the LBS reclining battery cell brings a large space and a maximum battery life of 520km; for example, the ONE PACK patented battery swap structure allows the battery to be rechargeable, replaceable and upgradeable; for example, the Zebra Luoshen cockpit system equipped with advances the interactive experience... It was born for the track and mountain road, but it did not lose itself in sports positioning.
What's more, as a global car exported to nearly 20 European countries, MULAN took into account international needs at the beginning of its development, so it has higher product quality in terms of safety and control. For example, meet the European five-star safety standards; comply with the strict European chemical control REACH regulations ; pass the EU ECE and E-MARK certification , etc.
You see, in the pure electric market within 200,000, even strong BYD and new forces have not yet established the flag of quality performance cars. The positioning is more consistent with the Model 2. At this point, SAIC MG took the lead in delivering an answer that meets the market's wishes. Especially for groups that clearly value quality and recognize sports selling points, MULAN, which has unique postures, is very similar to the right person you meet in that right place.
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