Original text: EVGA was no longer consulted on new product announcements and briefings, not featured at events, and not informed of price changes.

Fengse from Aofei Temple

Quantum bit | Official account QbitAI

is a bit sudden!

Nvidia's largest GPU partner, EVGA, suddenly broke up with it and announced that it will no longer produce any Nvidia graphics cards.

This directly affects . Next week, the RTX 4000 series of will be released.

Although EVGA said it had made 20 samples of this series - ! it! also! No! Tube! Now! The news of

is really shocking:

EVGA has cooperated with Nvidia for more than 20 years, and 480% of html's revenue depends on Nvidia's graphics card . How can you say "turn your back" and "turn your back"?

EVGA: It hurts my heart

EVGA has been cooperating with Nvidia since 1999.

became famous in 2000 for the first high-efficiency radiator developed for GeForce MX 440.

△ It is affectionately called "banana" because of its color and shape

officially entered the game graphics card market in 2002 (entering China in 2013) .

EVGA does not sell cards directly to consumers through intermediaries. It has been widely praised by consumers for its good quality, good appearance and sufficient service.

For example, last year's "New World" game caused many players' EVGA RTX 3090 graphics cards to be burned (of course, there are also reasons for EVGA itself) . EVGA did not make buyers think they were unlucky, and directly provided free card exchange service .

In addition, its self-developed graphics card overclocking program - EVGA Precision, as well as hardware products such as PCB and power supply.

Everyone sees how much Nvidia has made in recent years.

However, as Nvidia's profits have been rising year by year, the production, sales and other costs of EVGA's partners (AIB) are also increasing year by year, resulting in their failure to develop with Nvidia, and their gross profit has even declined all the way, which has long been less than 10%.

But the reason why EVGA suddenly broke up is not because of money, but Nvidia's attitude . Andrew Han, CEO of

EVGA, said that one of the reasons for the 23-year relationship was that the relationship between and NVIDIA deteriorated .

As industry analyst Jon Peddie said, over time, the relationship between EVGA and Nvidia has changed from , the real partner , which EVGA considers itself, to , the ordinary buyer and seller .

Because Nvidia and EVGA are less and less communication, they will not mention any information they have to publish in new products, and they will not cue it for important event scenarios, and they will not even notify the price of graphics cards in advance.

Original text: EVGA was no longer consulted on new product announcements and briefings, not featured at events, and not informed of price changes.

For example, on the 7th of this month, Nvidia's RTX 3090 Ti graphics card priced at $1,099.99 for retailer Best Buy, which is lower than the $1,399.99 for EVGA and other partners.

The whole process was unpredictable, which caught them off guard, and finally had to sell it at a loss: MSI (MSI ) raised the price to $1,079.99, while EVGA barely gave $1,149.

(It's hard for everyone to feel bad.)

Nvidia, which has long been "changing" in the disconnection between EVGA, seems to be very calm. The PR director gave a brief response:

Over the years, we have established good partnerships with EVGA and will continue to support them on our current generation of products.

We wish Andrew Han and our friends at EVGA all the best.

may be because although EVGA accounts for about 40% of Nvidia's North American GPU market, because has many "spare tires" , it seems that this may have no impact on Nvidia in the medium term.

And in fact, Nvidia executives knew about this news in June.

, and on EVGA, its relationship with Nvidia will not be completely cut off, and the unsold RTX 3000 series graphics cards will continue to be sold until they are sold out.

It will also retain enough inventory to provide after-sales service.

But as long as the CEO of EVGA is still Andrew Han, this decision will remain unchanged.

EVGA will not be sold. As for whether it will cooperate with AMD and Intel, Andrew Han said:

does not intend to return to the GPU market yet.

Ps. I don’t know if the penalty for the competition contract is a bit high.

Netizen: It's really sad

Many netizens expressed their surprise, sadness and regret for today's "blockbuster".

"EVGA is NVIDIA's best manufacturer."

"EVGA is my favorite company, and it is truly customer-centric."

"In my eyes, NVIDIA graphics cards are divided into two categories: EVGA cards and others. This marks the end of an era."

- Many people left messages to express their appreciation and regret for EVGA.

even a hardcore fan said: If this is the case, I will be transferred to AMD in the future.

In addition to regretting EVGA, much of the rest is to attack Nvidia.

There are also many people who expressed concern about the future transformation of EVGA. I hope the CEO will think about it carefully after the rest and don’t let EVGA be ruined.

Of course, as some people say, this wave is good for Asus , MSI, etc. What do you think of

?

Reference link:
[1]https://arstechnica.com/gaming/2022/09/gpu-manufacturer-evga-splits-with-longtime-partner-nvidia-exiting-gpu-market/
[2]https ://www.jonpeddie.com/news/evga-wont-offer-nvidia-next-gen-series/
[3]https://forums.evga.com/Official-Message-from-EVGA-Management-m3574574.aspx

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