Nvidia is making final preparations for the new generation of GeForce RTX 40 series based on Ada Lovelace architecture, which should be the busiest time for Nvidia's board partners. But at this moment, big news broke out.
EVGA officially invited members of the technology media to attend a non-public meeting and announced that it would not launch the GeForce RTX 40 series graphics card. However, the current generation of GeForce RTX 30 series graphics cards will continue to be shipped until the inventory is cleared and necessary support will be provided. It is understood that EVGA will not choose to produce graphics cards for AMD or Intel at present, but will completely stop producing graphics cards. As long as the CEO of EVGA remains unchanged, the decision will not change. The main reason for the decision of
EVGA was the deterioration of its relationship with Nvidia. Some media reported that it was "a question about respect" and not a financial reason. EVGA CEO Andrew Han said that about 20 samples of the GeForce RTX 4090 FTW3 have been produced, but will not enter the production phase and will terminate all activities related to graphics card , including the KINGPIN series graphics card.
EVGA is one of the largest board companies in the United States and one of Nvidia's core partners. It has a very high reputation in the North American market. EVGA will bring the highest-end design to each generation of NVIDIA GeForce graphics cards, and also provide good after-sales service. Many players call EVGA the "own son" of NVIDIA. 75% of EVGA's revenue comes from NVIDIA's GPU, and choosing to terminate the cooperation with NVIDIA is not easy.
Nvidia provided Tae Kim with a brief statement:
"For many years, we have established good partnerships with EVGA and will continue to support them on our current products. We wish Andrew and our friends at EVGA all the best."
Some players compared this matter with the XFX Xinjing incident that year. It was once the highest-level partner of Nvidia in the world, but eventually switched to AMD.
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