As a well-known outdoor exploration clothing brand, NorthFace has recently fallen into a whirlpool of "improperly implanted advertising". In a video, the company details how they achieved high exposure on search engines by replacing photos of attractions on Wikipedia.

As a well-known outdoor exploration clothing brand, North Face has recently fallen into a whirlpool of "improperly implanted advertising". In a video, the company details how they achieved high exposure on search engines by replacing photos of attractions on Wikipedia. Although the style of the new photos and old attractions is not much different, it cleverly highlights the characters and brands that wear The North Face costumes Logo.

The reason for this is that North Face knows that people are used to searching for information about their destinations through search engines such as Google before traveling.

So, with the assistance of advertising company Leo Burnett Tailor Made, the company sent a "professional" photography team to replace the pictures of many well-known attractions on Wikipedia with the version of "free advertising" for itself.

Taking advantage of this mentality, the North Face advertising team "checked in" many popular tourist destinations, such as Brazil Guarita State Park and Huayna Picchu in Peru.

But obviously, the behavior of fancy advertising on Wikipedia has seriously violated the account usage agreement of the knowledge sharing site. So North Face was quickly met with fierce complaints from all walks of life.

In the video, North Face introduced with great pride how he got into Wikipedia's loopholes, and ultimately made his brand exposure ranked among the top on Google's search engine.

After learning of this serious violation of marketing incident, Wikipedia also took immediate action.

The North Face (via)

However, according to Ad Age, it can be seen from the initial statement of Leo Burnett Tailor Made that North Face had long anticipated the final result of this marketing incident.

Although it has received some negative reviews, North Face has achieved extensive publicity results. After all, their intentions have succeeded, and they will not lose any loss in the future.

Obviously, although North Face saved a advertising fee to Google, the negative demonstration of this incident still caused great harm to Wikipedia.