Disney 's entertainment kingdom is being threatened by emerging streaming platforms such as Netflix, and Disney's response is to launch its own streaming service Disney+, which will be officially launched on November 12 this year.
Disney introduced the details of Disney+ at a investor meeting on Thursday. At least in terms of pricing, Disney+ has a considerable advantage over competitors such as Netflix and Amazon. Disney+ charges a minimum monthly fee of only $6.99, which is lower than Netflix and $8.99 for Amazon Prime Video.
Disney+ also offers an annual package option with an annual fee of $69.99, which is about $14 cheaper than monthly payment. Neither Netflix nor Amazon provide annual services unless you count the full platform Prime membership (e-commerce + video + music) with an annual fee of up to $119 for Amazon.
also disclosed the interactive interface of Disney+ on the same day, but the UI design of the streaming media platform is always similar. Disney+ looks similar to Netflix, which is convenient for users to get started. In terms of
content, Disney+ takes Disney exclusive original content as its selling point. Thanks to the acquisition of 21st Century Fox not long ago, Disney+ will become the exclusive broadcasting platform for the 30-year-old animated sitcom " Simpsons ".
In addition, Disney+ will also provide more than 5,000 episodes of videos for users to watch, including a large number of old shows and several new shows such as "Star Wars" new live-action episode " Mandalorian " (The Mandalorian), Travel programs produced by National Geographic and a series of TV series based on Disney's original movie channel , etc.
This is just the initial content after Disney+ is launched. Disney plans to move 500 movies and another 2,500 episodes of animation to Disney+'s content library within one year.
. Long before the official announcement of Disney+, Disney had confirmed that a series of characters including Falcon, Winter Warrior, Scarlet Witch , Vision, Rocky and other Marvel Universe will appear in the platform's homemade animation. In a speech Thursday, studio president Kevin Feige revealed that their exclusive series for Disney+ will also influence the subsequent plot direction of the film.
Disney undoubtedly has high hopes for Disney+, and its chief financial officer Christina McCarthy said in a speech that they will invest at least $1 billion in Disney+'s first year online and plans to earn 9,000 by the end of fiscal year 2020 More than 10,000 subscribers.
's powerful content library and competitive price make Disney+ seem to have the strength to seize the share in the streaming market. Don't forget that Disney also owns most of the shares of another streaming platform Hulu, after acquiring 21 Fox Disney's shareholding in Hulu has expanded to 60%.
Question picture from: Digital Agency Network
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