A group of teenagers aged 6-12 dressed in ancient costumes
traveled through time and became "little scholars"
running around in academies, markets, yamen,
Escort Bureau, Ancient Paradise
Experienced Dragon Boat Festival blessings, sacrificial ceremonies,
Academy essays, Confucius's Six Arts and other etiquettes
Live interpretation and interaction Dynamically restore ancient scenes of playing
private studies, taking exams, etc.
June 3rd
in Chongzhou Jiezi Ancient Town
"Weijiang·Jiuzhou Real Scenery Jianghu" Scenic Spot Entrance
The tourists entered the venue in an orderly manner after completing the requirements for epidemic prevention and control, such as scanning codes and taking temperature measurements. In the "Immersive Script Tour" of the day, they had an immersive experience. The tour was based on Sichuan historical celebrity Chang Xu. core
Chongzhou history and culture
A new way to play immersive cultural tourism
"Weijiang·Jiuzhou Real Scenery Jianghu" is the country's first immersive tourist attraction and immersive tourism innovation and development research center practice base built around national trends and martial arts "scripted tours". It is listed in the "People's Daily" People's Cultural Tourism New Cultural Tourism Scene Heat Index List in the first half of 2021 Ranked sixth in the country.
The scenic spot covers an area of 40,000 square meters, integrating Luyou culture, Jiezi culture, and martial arts culture, creating more than 40 scenes including ten sects, yamen, escort agencies, and blacksmith shops, and 13 "Guochao Chinese studies + immersive" The "scripted tour" project allows tourists to experience the profoundness of Chinese culture in leisure and entertainment.
During the Dragon Boat Festival holiday, the scenic spot launched the country's first immersive scripted tour project with historical celebrities as the core, "Huayang Guozhi·Travel Notes" exploration and puzzle tour. The script of is based on the second batch of rare copies of "Huayang Guozhi" written by Chang Xu, a native of Chongzhou in the Eastern Jin Dynasty, which were lost in the turbulence of time and space. As a "time and space management correspondent", tourists travel to ancient times and use their knowledge of "Huayang Guozhi" 》Understand the knowledge, solve the puzzles, and find the rare book of "Huayang Guozhi".
This immersive scripted game project integrates elements such as landscape, architecture, archways, real-life NPCs (game characters), and designs game levels for puzzle solving and exploration. It uses "Huayang Guozhi·Travel Notes" and its props and accessories to allow tourists to Transform into an ancient person, wear Hanfu, search for clues in the real scene, complete the puzzle game, and advance the plot.
"The presentation method can be said to be a synthesis of 'escape room + reality show + scripted entertainment'. By tracing the core of "Huayang Kingdom", all elements of the scenic spot are connected to achieve storytelling, gamification, trendiness and fun. This It is a product jointly created by Chengdu Shuzhou Immersive Culture Tourism Development Co., Ltd. and the Immersive Tourism Innovation Development Research Center. It is also an immersive tourism innovation "The practical results of the New Development Research Center," said Xie Li, general manager of Shuzhou Immersive Cultural Tourism Company and executive director of the Immersive Tourism Innovation Development Research Center, using the market-oriented approach of immersive cultural tourism products to promote historical celebrities and transform pure tourism into In order to actively participate in the cultural adventure trip, the cookie-cutter cultural introduction and scenic spot introduction guide will be turned into a path of exploration with an immersive experience. While tourists enjoy exploring, solving puzzles, and traveling through Hanfu, it will be transformed into a "light science popularization" Dissemination of historical and cultural interests.
"Script killing + scenic spots" belongs to the development direction of immersive tourism, which helps the tourism experience of scenic spots change from traditional sightseeing tourism to immersive tourism. Industry insiders said that compared with small-scale indoor "script killing" activities, the "script killing + scenic spot" model can provide more grand and realistic scenes, carrying more local cultural and historical elements.
Immersive scripted game
Makes the scenic spot "alive"
As an immersive scripted game project, "Huayang Guozhi·Travel Notes" is behind the innovation of "immersion + script killing". In Xie Li’s view, the key to the immersive cultural tourism industry is tourist participation and interaction. Efforts must be made to optimize the immersive experience scenarios and use “script-killing” and other formats to connect them in order to better target young people.
"We attach great importance to the development of the immersive cultural tourism industry. Based on Chongzhou's cultural advantages, we will set higher goals, introduce preferential policies, revitalize idle properties, and attract more "immersive" or "script-killing" industry leaders Enterprises and young talents gather here to promote the high-end development of Chongzhou's immersive cultural tourism industry, while extending the cultural and creative industry chain such as script creation, "script-killing" mini-program development, and NPC training, hoping to explore the creation of influential "scripts" A new way to kill industrial clusters," said the person in charge of Chongzhou Municipal Culture, Sports and Tourism Bureau.
"We came here from Chengdu today during the Dragon Boat Festival holiday. I saw this scenic spot online last year. You can travel back to ancient times in ancient costumes. It feels very innovative. I finally experienced it today and it feels very comfortable." Coming from the central city of Chengdu Tourist Li Chenling had a great time. She said she was completely "surrounded" by the immersive experience.
Visitor Xiao Han brought his children to experience this time: "I took our children to play here last year. It is very suitable for children to play here. It is very fun. Children can feel the traditional culture and have a time-travel experience. It is very OK. "
" We will carry out the Weijiang Scenic Area, a scenic spot with a history of more than 10 years. A brand-new upgrade, using the most "Z era" favorite "script killing" and immersive experience on the market, and implanting the cultural IP of "Lu You Takes You to Chongzhou" as well as Chang Xu and "Huayang Guozhi" to create an immersive experience. The product has become a new type of scenic spot now,” Xie said. Li said that we should get rid of the serious homogenization phenomenon and combine a variety of gameplay to make scenic spots, museums, B&Bs and other places "alive", increase secondary consumption, allow tourists to participate and even take the initiative, and get a stronger sense of participation and freshness. Sense is the charm of immersive cultural tourism projects.
At present, rural tourism, parent-child tourism, camping, night tourism and other businesses have been restored. "Micro tourism" has injected vitality and vitality into the recovery and development of the tourism industry. While doing a good job in epidemic prevention and control, Chongzhou has increased the supply of cultural tourism products We are actively supporting the development of the immersive cultural tourism industry, providing citizens and tourists with a wealth of travel options, continuing to enhance Chongzhou’s cultural influence and tourism attraction, shaping the contemporary value of local IP in the context of cultural and tourism integration, and practicing for comprehensive construction The park city demonstration area with new development concepts contributes cultural and tourism resources and effectively helps Chongzhou strive to become a famous tourist county in Tianfu.
Warm reminder:
Dragon Boat Festival holiday
Outings and city tours are popular
In order for everyone to travel in an orderly manner,
Enjoy a healthy holiday
Please citizens and friends to tighten the string of epidemic prevention and control
Consciously fulfill the prevention and control obligations
Take the initiative to check your body temperature when entering various places,
Scan the code to clear the code to pass
Take the initiative to implement the epidemic prevention and control requirements,
Take personal protection.
Reporter: Ren Jiuqiao
Editor: Zhang Haifeng Li Jiao
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