Although sporadic epidemics across the country are still severely damaging the tourism and hotel industries, they have not stopped the world's largest all-inclusive leisure vacation chain group Club Med (Club Med) from expanding in China.
Before the National Day, Club Med announced the official opening of a new resort in Lijiang, Yunnan, which is also Club Med's first resort in Yunnan.
Club Med is a French leisure resort brand with more than 70 years of history acquired by Fosun Tourism Group (1992.HK). It currently operates nearly 70 resorts on six continents around the world. In China, there are Sanya , Guilin , Yabuli There are four exquisite one-price all-inclusive resorts in Beidahu, as well as joyview resorts around the three cities of Anji, Beidaihe and Yanqing.
Lijiang Club Med Resort is a traditional exquisite one-price all-inclusive resort. It not only continues Club Med's classic international G.O culture, childcare services for all ages and evening party activities, but also integrates the first-line snow scenery of Jade Dragon Snow Mountain and The thousand-year culture of Baisha Ancient Town is because the resort is located right at the foot of Jade Dragon Snow Mountain.
"The opening of Club Med Lijiang Resort proves that we have not stopped the pace of global development despite the impact of the epidemic," Qian Jiannong, Chairman and CEO of Fosun Tourism, pointed out, "As our cash flow continues to improve, The previously set goal of opening 16 Club Meds in 2023 will not change, eight of which are located in China. "
In fact, in the first half of this year, the Chinese market has been an important source of Club Med's revenue. In the first half of the year, the turnover of Club Med's resorts in China increased by 171.9% year-on-year. Especially during the temporary suspension of inter-provincial travel due to the epidemic, the demand for joyview vacations around the city was booming. According to the reporter's understanding, the scheduled occupancy rate of Lijiang resorts during the National Day period has been close to 90%.
It is worth noting that the opening of Club Med Lijiang Resort is also Club Med’s first project located in Fuyou City. Previously, Club Med had been opened independently in China by cooperating with the owners as a manager. This time, it is part of Fosun Tourism’s plan to create a one-stop comprehensive residence and vacation destination in Lijiang called "Foyou City·Lijiang Mediterranean International Resort". core component of the area.
“Before this, Fosun Tourism has been committed to creating a lifestyle that meets the needs of future family quality vacation life, and Foyou City is the carrier and offline scene of this lifestyle. We hope to bring Fosun Tourism to Many of its global leisure and vacation brands, including Club Med, Thomas Cook, and Atlantis, have gathered together to integrate FOLIDAY's full ecological IP and resources to create a one-stop comprehensive vacation destination project," Qian Jiannong pointed out.
For example, in Fuyu City Lijiang Mediterranean International Resort, in addition to Club Med, there will also be themed commercial and entertainment streets, snow mountain secret theme parks, holiday homes, Casa Cook wild luxury boutique resort hotels, Albinon holiday apartments, etc. Multiple business formats are also planned to be opened gradually starting in 2022.
"Our first Fosun City project is actually Atlantis Sanya, and its revenue in the first half of this year also experienced triple-digit growth, with a year-on-year increase of 152.1%," Cao Minglong, Co-President and Chief Operating Officer of Fosun Tourism Disclosed to reporters, “The company’s site selection criteria for Fuyou City It is one of the top ten tourist destinations in China, or an area with strong consumption power around first-tier cities. For example, the Taicang Fuyu City project under construction is also planned to be fully completed from 2024 to the end of 2025. In the future, we plan to have at least one project every year. to the launch of two Fuyu City projects.
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