To boost consumption, the night economy , which "guides the way", is a new track for night economy competition and has become a new engine to enhance the city's strength and vitality. Under the trend of more and more cities going "two-way" with the night economy, the night economy is further moving towards high-quality development. In the competition of the night economy, cities are making the night more shining.
(Lighting up China's never-sleeping city - Changsha)
Introduction
Currently, people's demand for a better life continues to increase, giving rise to a series of new nighttime consumption formats and new models. The night economy can reflect the development status and level of a city. It is an inevitable product of the city's development to a certain extent. It also reflects the current social status of people. In urban development, the night economy has been integrated into the entire urban ecology and has become an indispensable part of the city.
By developing the night economy, it can not only improve the efficiency of resource use, but also expand people's living space. In addition, it can also drive overall consumption in the city, bring a large number of employment opportunities, improve the quality of life of urban residents, and achieve a more prosperous city. Good development.
In the circle of friends, I saw the "2022 China Night Market Guide: Yiyang, Hunan" shared by Minister Xia. I became interested and took my friends to join a small class. This time, the [Siweiqi Technology Analysis Team] used the [Smart Business Big Data Analysis System] to collect and analyze data across the entire network, focusing on the "national city that never sleeps".
Analysis objects: Shanghai, Beijing, Chongqing, Chengdu, Tianjin, Shenzhen, Jinan, Dongguan, Foshan, Zhengzhou, Suzhou, Hangzhou, Changsha, Wuhan, Shijiazhuang, Guangzhou, Qingdao, Xi'an, Dalian , Harbin (if there is any omission, it is a coincidence, please forgive me).
Analysis period: June 11, 2022 to July 25, 2022, period: 45 days.
spread
Based on July 19, 2022, Dida Travel "Top 20 Cities with Active Night Travel" list as the basic data (Changsha is not included in the list, do people in Changsha take the subway?) In addition to Changsha, secondary superposition statistics of 2022 China Night Total economic urban communication. Internet celebrity Changsha is only in fourth place! ! ! Suzhou ranks first, followed closely by Hangzhou, and Shanghai, which has just regained its vitality, ranks third. The night economy has allowed China to quickly regain its pyrotechnic vitality during the epidemic prevention and control.
serial number | analysis object | Total spread |
Suzhou | 7896 | Hangzhou | 7756 | Shanghai | 0539 | Changsha | | 466 | Wuhan | | 948 | | Beijing | | 918 | chongqing | | 203 | Chengdu | | 819 | Shijiazhuang | | 217 0 Guangzhou | | 680 | 1 Qingdao | | 108 | 2 Tianjin | | 586 3 Zhengzhou | | 4454 Shenzhen | | 4215Jinan | 607 | 6Dongguan | 314 | 7xi'an | 129 | 8 Dalian | 4169 Buddha Shan |
Popular communication words "Urban communication" is a relatively young and popular field of communication research. The basic proposition of urban communication research is to regard the city as a large and complex communication system. The audience of communication within the city refers to the recipients of urban information who have lived for a long time and live within the spatial scope of the city. They have the characteristics of high participation and high proximity. Night economy cities are very consistent with the urban communication system. If you like a city, you start with popular city landmarks and popular communication words. Ye Weiyang, everything is just right. (Beijing nightlife tricks that will make you blush and heartbeat, come and get it) (Shanghai Yuyuan launches night economy 3D projection show with light and shadow transformation, wonderful) 4 (Suzhou’s Guanqian Street night economy recovers, and fireworks return to the Jiangnan water town) (Hangzhou night won an international award! Hangzhou’s night view will soon blow up the circle of friends) (Top ten in the country, Chengdu Wuhou's "night economy" is booming) (Building an international consumption center city, Chongqing "lights up" night economy) (Changsha's night economy is second in the country, Sanwang Street is still nightly) 1 ( Jimo Ancient City won the "Qingdao City Night Economy Landmark" award) (igniting the night economy and lighting up Shijiazhuang , night food - Locomotive Pedestrian Street) (Appreciate the cultural charm of the prosperous Tang Dynasty and feel Xi'an's "night economy") (Zhengzhou 61 cities are not closed at night Fireworks are warming up, night dining is lighting up the night economy) (China’s most developed city with night life, Shenzhen is the first) (Hubei’s night economy lights up the colorful nightlife, and Wuhan reappears with fireworks) (What is the nightlife in Guangzhou, the provincial capital? It’s not as simple as setting up street vendors) related suggestions (1) Strengthen construction and improve supporting facilities [1] . Business hours of places. The development of night economy will inevitably extend the time for night activities. However, if there are no places for consumption, the development effect of night economy will be greatly reduced. Therefore, at this stage, the business hours of places should be optimized, crowd consumption should be downgraded, and a popular consumption environment should be created. At the same time, lighting projects can be implemented to create a unique night atmosphere, further gathering pyrotechnics and stimulating consumption. . Traffic factors and the early shutdown of public transportation means also restrict residents’ time to go out at night. Consumers can travel more conveniently by appropriately adjusting the operating hours and routes of buses, subways and other means of transportation. You can also cooperate with companies such as shared bicycles (20% of respondents choose this method to travel) and regularly place bicycles outside consumption places to provide nighttime travel convenience for residents living in the surrounding areas. (2) Take advantage of the situation, strengthen publicity, and create a strong nighttime consumption atmosphere. Outgoing consumption is largely restricted by geographical location, so it is necessary to fully tap the consumption potential of nearby residents. . We must strengthen publicity. Propaganda and guidance can change people's traditional concepts so that people can go out at night and actively engage in consumer activities. No longer just staying at home watching TV or playing cards. . It is necessary to cultivate residents’ awareness of night consumption. In the past, people thought that night was a time to rest. When many people mentioned nightlife, they thought it was just a night of debauchery, which was associated with some bad habits. Nowadays, we need to guide their ideas and let them correctly understand the concept of nightlife. At present, Beijing has included the "Lighting Up Beijing" nighttime cultural tourism consumption plan and expanding the influence and coverage of the night economy into the government work report. (3) Increase projects, improve quality, and stimulate residents’ consumption levels In the past, people generally believed that the "night economy" only included eating and visiting night markets, and did not include entertainment, tourism, etc. into the scope of the night economy, which resulted in the content of nightlife in some areas It is single and has limited choices, so many residents are not interested in it. But in fact, the "nighttime economy" is not only and should not be limited to "eating and drinking". . Improve existing service projects. In order to achieve good development of the night-time economy, various provinces have introduced various economic policies, and each city itself is committed to creating a diversified consumption environment for consumers and improving residents' satisfaction. . Continuously improve the quality of the “night economy”. It is necessary to combine local conditions to create its own characteristics, attract consumers' attention, retain consumers with rich activities, and guide them to consume. Merchants should continue to develop marketing ideas, expand business projects, and improve service levels to attract target customer groups. The government can still start from supporting facilities, such as security patrols, health and sanitation, etc., to improve consumer experience. . Customize the environment settings and classify the people. Existing merchants can be analyzed and integrated planning can be carried out, so that different consumer groups can quickly locate places suitable for their own consumption. Excerpt table [1] (Excerpted from: "There is great potential for the development of the "night economy" in Chinese cities" by Feng Boyuan) The next article is: Lighting up the city that never sleeps in Hunan, analysis of the communication power of the night economy in Hunan cities, welcome to pay attention! END
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