With vegetation as its clothing, mountains and rivers as its bones, and culture as its soul, Changde revitalizes its existing resources and promotes the integrated development of culture and tourism, forming a new situation in which urban tourism, scenic spot tourism, and rural t

Utopia, a dreamy water town - see Changde How to seize the soul of culture and develop the cultural tourism industry

(The beautiful scenery in March is all in the Peach Blossom Spring. Photo by Liu Boyuan)

Hunan Daily All-Media Reporter Zhuo Meng

Beautiful landscapes, history and humanity thick. With vegetation as its clothing, mountains and rivers as its bones, and culture as its soul, Changde revitalizes its existing resources and promotes the integrated development of culture and tourism, forming a new situation in which urban tourism, scenic spot tourism, and rural tourism are three pillars.

Cultural revitalization, revitalizing resources

Changde is three-quarters of hills, two and a half mountains, and four and a half plains and water. Changde has rich terrain and diverse landscapes.

The mountains are not high and the water is not deep. What makes this city dynamic is the nourishment of culture. Culture has become an important engine for the development of Changde’s cultural tourism industry.

(The ancient cultural site of Chengtoushan in Li County proves that the Yangtze River basin is also the cradle of Chinese civilization. Photo courtesy of Chengtoushan Scenic Area)

Here is the "earliest city in China" and "the source of rice" the Chengtoushan site of Li County ; There is also the Jiming City ruins in Li County where the "prehistoric wooden mansion" was unearthed, and it was shortlisted for the final list of the top ten new archaeological discoveries in the country in 2021.

There is a story circulating here about the good book Rang Wang and the seclusion Tokuyama . Laozi said "For the world's streams, Changde is inseparable", writing a footnote for the culture of kindness and making Changde famous all over the world.

Qu Yuan, Song Yu, Tao Yuanming, Liu Yuxi, Fan Zhongyan and other literati and poets expressed their love for the landscape in this land. , leaving poems handed down from generation to generation; revolutionaries and social activists such as Song Jiaoren, Lin Boqu, Shuai Mengqi, Huang Ai, Wang Erzhuo, Ding Ling, Jian Bozan came out of this hot land, and their deeds and spiritual inspiration Descendants.

( Changde River Street , carrying the memory of the city and long-lasting nostalgia. Photo provided by the Propaganda and Tong Department of the Liuye Lake Tourist Resort Working Committee)

The important land of Jingchu, military strategists must fight for it. Over the past 2,000 years since the city was founded, Changde has experienced more than 130 wars, especially 7 battles that destroyed the city, resulting in a large number of historical relics being destroyed by war. The Changde Defense Battle in 1943 was the last and most disastrous disaster. Eight thousand soldiers defended the city to the death against the Japanese invaders, and the "City of Heroes" was reduced to rubble by the enemy.

Cities can be rebuilt, but culture cannot be eradicated. During urban construction, the people of Changde do not forget their ancestral heritage and strive to preserve the charm of the old city. Therefore, the Sima Tower was erected on the bank of Liuye Lake. You can climb the tower to enjoy the scenery, watch a crane lining the clouds, and realize that autumn is better than spring. Walls of poetry and paintings were built on both sides of the Yuanjiang River, "Poetry in the North and Gufeng Pagoda in the South." complement each other Interesting; the Big and Small River Streets were moved from the Yuanjiang River to the Chuanzi River, and are still bustling and lively; the old Ximen shanty towns were renovated, and traditional buildings cellar houses were resurrected in the urban gaps... The historical city has been reborn and has become a cultural and tourist attraction.

Strengthen the brand and radiate to the surrounding areas

In March, the peach blossoms are in bud and the willow trees are sprouting green. It is a good time for outing.

Peach Blossom Spring and Willow Leaf Lake, one "flower" and one "leaf" are Changde's most beautiful scenery business cards, and they are also the cultural tourism trump cards of Changde's efforts to optimize.

Since the end of the last century, Taohuayuan has insisted on holding cultural and tourism festivals every spring. The park was closed for renovation at the end of 2014. More than two years later, the reopened Peach Blossom Spring has expanded to six times its original size. On the basis of the original Taohua Mountain and Taoyuan Mountain, Qinxi, Qingu and other scenic spots have been added; a new real-life landscape performance "Peach Blossom Spring" has been added, and tourists can take a boat up the river to pursue the paradise in their hearts.

(In Taoyuan, Yiwang Creek, morning mist covers the villages and farmland, outlining a pastoral scenery. Photo provided by Taoyuan County Global Tourism Development Center)

Liuye Lake is based on the positioning of "a sea in the city, a holiday paradise" and adheres to high standards for development Construction, systematic management of the ecological environment, comprehensive improvement of tourism facilities, and the launch of more than 60 high-quality tourism products such as Changde River Street and Kale Planet, significantly improving the comprehensive tourism service level.

If the merit is not donated to Tang Dynasty, it will help you achieve success. At the end of 2020, Peach Blossom Spring was promoted to a national 5A tourist attraction, and Liuye Lake was promoted to a national tourist resort. After Changsha, Changde has become the second city or state in the province to have two top national tourism brands at the same time.

Putting on the laurel crown, Peach Blossom Spring and Liuye Lake welcome visitors from all over the world in a more beautiful and majestic manner.

themed festivals come one after another. In March last year, at the Taohuayuan Culture and Tourism Festival, big names in culture and tourism attended the Culture and Tourism Integrated Development Summit Forum; in May, the 10th Internet Culture Festival of Hunan Province opened in Taohuayuan; in September, the first Urban Culture and Tourism Festival of Hunan Province was held. Lake...

Intangible cultural heritage and cultural creation deepen the connotation of experience. A new batch of gourmet cultural and creative products are launched in Peach Blossom Spring; the Peach Blossom Spring chapter of the variety show " Longing for Life " is launched, and Bailinzhou creates IP tourism routes; 57 intangible cultural heritage projects settle in Liuye Huhe Street, and the cultural and creative market integrates intangible cultural heritage products into the market Set up a stage.

(Covered in frost and snow, the dark clouds of Taoyuan in winter are like a fairy tale world. Photo courtesy of Taoyuan County Global Tourism Development Center)

This Spring Festival, among the scenic spots monitored in the province, Taohuayuan Scenic Area ranked first in ticket revenue and operating income respectively. Third; Liuye Lake Tourist Resort ranked first in operating income, winning this championship for the third consecutive short holiday.

is not a spring that stands out. How to let the two major brands drive the development of the city's cultural tourism industry? Changde launches the "Changde Two Days+" high-quality tourist route, which uses the top scenic spots to drive Huping Mountain, Wuyunjie, Chengtoushan, West Dongting Lake and other key scenic spots, and uses key scenic spots to radiate Maple Forest, Flower Sea, Yiyi Wangxi , Jiashan Temple and other surrounding scenic spots. The dragon's hair is powerful and moisturizing. Last year, Changde was expected to receive 65 million tourists and achieve total tourism revenue of 60 billion yuan.

Agriculture and tourism are integrated, and the whole area is blooming.

The wind blows, the grass is low, and the cows roam. Starting from March 1st, the Deren Animal Husbandry Tourism Scenic Area in Changde West Lake Management Area will be open to the public free of charge. Visitors enter the scenic spot and enjoy looking at the grass, watching the cows and tasting the fresh milk.

Changde promotes the integrated development of tourism, farming culture and agricultural production, forming a rich new format of rural tourism. In the company of fertile fields and beautiful ponds, you can feel relaxed and at ease, and the "Peach Blossom Land"-style life picture reappears.

Taoyuan County is a model for developing rural tourism in Changde. The county relies on its transportation advantages and adheres to the concept of global tourism to create a panoramic paradise with scenery and customs everywhere. "Dazzle" a rafting trip in Xi'an, watch a Jiuxi dragon lantern, stay one night in a Shaping B&B , enjoy the 10,000-acre sea of ​​​​tea in a tea house, cut the town visit an ancient tofu workshop, experience in Maple Township Uyghur customs... "Peach Blossom Land Everywhere" has become a reality, and the flow of surrounding tourists and weekend tourists continues to rise.

At the end of last year, the first phase of Taoyuanre City Yunding Hot Spring opened after four years of construction. The project relies on the ecological beauty of the Yunpan Mountains, continues the millennium-old hot spring bathing culture, and creates a new growth pole for Changde tourism. Tourists from inside and outside the province come here to spend their days farming in the countryside and at night relaxing in the hot springs. The steaming water makes them forget all their worries.

(Dingcheng Shimeitang Rapeseed Flower Festival, the golden flower fields stretch as far as the eye can see, and the scenery is intoxicating. Photo by Chen Shilong)

Currently, Changde has 4 national rural tourism key villages, 7 provincial rural tourism key villages, and provincial five-star rural tourism Point 65. Saiyang Village, Shaping Town, Taoyuan builds a four-season fruit and vegetable picking base. Qingmiao Community, Maolihu Town, Jin City, promotes family tours and study tours with four-season celebrations. Shimen Hupingshan Town relies on Yihong Tea Culture to embark on the path of ecological leadership and tea-tourism integrated development. Taoyuan Rural Culture Tourism Festival, stone Men Citrus Festival, Li County Grape Festival, Anxiang Lotus Festival, Hanshou Vegetable Festival, Linli Orange Festival, etc. have become well-known rural tourism festival brands in Changde...

Rural tourism is booming, promoting the "table economy" and "trunk economy". ShimenAgricultural and sideline products such as tea, local chicken, and bacon are favored by tourists; Jinshi Qingmiao CommunityLaba Festival sells agricultural products, with a peak of 6 million yuan; Dingcheng Shimeitang Rapeseed Flower Festival received up to 50,000 tourists per person, an ordinary farm restaurant earns 100,000 yuan in 20 days.

Paradise will eventually be found. The Chang-Yichang-Chang high-speed railway will be opened at the end of this year, bringing new opportunities to the development of Changde’s cultural tourism. Changde will strengthen brand creation, promote the development of all-region tourism, and strive to become a national cultural and tourism consumption model city.

[Editor: Yao Shuai]

[Source: Hunan Daily·New Hunan Client]