Traditional product is an important content in traditional culture. The packaging of traditional products should fully reflect the characteristics of traditional products in various ways or techniques, use packaging to fully convey the information of region, nation and time, and reflect the cultural connotation and artistic conception of packaging.
On the other hand, the packaging of traditional products must also reflect the traditional cultural information of the product and the location of the product, which also reflects the traditional style. Mooncake packaging is like this~
Chinese style illustration packaging design
so-called traditional style packaging design creativity, It is to use fascinating traditional cultural materials with high cultural connotation and high formal beauty, and carefully conceived to design them for consumers. The creative "vocabulary" used by readers to convey product information, promote products, and better serve consumers.
The design of traditional style packaging is not only a simple use of traditional forms, but more importantly, it is to reflect the broad spiritual outlook of the Chinese nation and the excellent culture that stands on its own as a nation, and at the same time, it can also be well adapted to the vast number of consumers in our country. The aesthetic thoughts and aesthetic consciousness inherited from China for thousands of years.
At first glance, you are already attracted by the full colors and rich Dunhuang elements!
looks like a big production at first glance!
How come the mooncake box packaging lacks Mid-Autumn Festival elements?
In this packaging, the design team collected and reconstructed Dunhuang elements, combined with elements of the touching legend " Chang'e Flying to the Moon ", to present us a different Mid-Autumn Festival with design.
As can be seen from the illustrations of the gift box, the design elements used in Dunhuang murals nine-color deer, phoenix, flying sky, winged horse , three-eared rabbit, rebound pipa , etc., are all displayed vividly.
The color scheme of the illustrations comes from the brilliant imagination of the murals before weathering. The gilding process is used in the processing of some elements. combines traditional Dunhuang elements with modern craftsmanship to create a highly decorative and layered beauty. A tribute to Klimt's " golden desire ".
Multiple elements are superimposed layer by layer, surrounding the full moon in the center, like a "time tunnel".
Phoenix, three-eared rabbit, winged horse, nine-color deer, flying and other elements flew from Dunhuang a thousand years ago, starting a thousand-year legend of sound and color.
A variety of elements are spread out layer by layer in front of the eyes, dancing around the moon, making the picture feel like flying to the moon. It is both a nod to the Mid-Autumn Festival and full of artistic flavor.
In the general impression of the public, Dunhuang, the Forbidden City, and the Terracotta Warriors and Horses were all solemn and solemn, with a sense of history.
And this Mid-Autumn Festival gift box series, which uses neoclassical to resurrect the Dunhuang elves and lead the new trend in the snack industry, will be available this year!
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