According to foreign media reports, market research company TrendForce recently released a report on global smartphone shipments in the first quarter of 2016. The report showed that Apple shipped 42 million iPhones in the first quarter, a 43.8% drop from the fourth quarter of 2015. A sharp drop of more than 10 million units from 55 million units in the first quarter of 2015, Apple's iPhone business encountered a very difficult first quarter.
The iPhone SE, which has also just been released, is aimed at the mid-range user group. Although it is not a high-profile launch, it shows that Apple attaches great importance to China. From the pre-sale volume, it can be seen that Apple is trying to better make up for the embarrassing situation of the previous iPhone 6s, but it seems that the data It shows that Chinese Apple fans still don’t buy it, and Apple’s way out is so confused. I don’t know whether the next generation iPhone 7 will make a comeback. It is still unknown for the time being!
To sum up: Apple’s sales dropped from 2015 to 2016, due to insufficient innovation and failure to trust Apple fans’ expectations. However, the price is still very high. In an era when domestic mobile phones are “cost-effective”, you must be aware of the impact of domestic mobile phones on them. The power is terrible. Xiaomi is a dark horse and Huawei is a lion. The two have already made a "qualitative" leap!
Search the WeChat public account and the headline account "E-Journal New Highlights" with the same name. Digital things are updated every day. Welcome to subscribe and complain~~