From August 14 to September 12, 2021, at 5:30 in the morning at Luye High Platform, colorful hot air balloons rose into the sky, marking the official launch of the "2021 Taiwan International Hot Air Balloon Carnival", a 30-day event , is an important annual event in Taitung.

is beautiful! Hot air balloons take off to upgrade the image of Taitung Carnival!

From August 14 to September 12, 2021, at 5:30 in the morning at Luye Highland, colorful hot air balloons rose into the sky, marking the official launch of the "2021 Taiwan International Hot Air Balloon Carnival", a 30-day event , is an important annual event in Taitung.

Carnival has launched a new brand image as it enters its 11th anniversary. The design is planned and coordinated by the Taitung Design Center and designed by Tian Xiuquan, founder of One Step Studio.

International, lively, professional and diverse are the four major directions of this design. With simple color blocks, outlines, images and other elements, we hope to strengthen the image recognition of the "Taiwan International Hot Air Balloon Carnival" and resonate with the public, and improve the professionalism of the overall event. Sex and aesthetics. The dynamic design of the

logo was completed by Xie Bohan. The image that continues to extend upward symbolizes that the hot air balloon is slowly rising into the sky, bringing more possibilities for the upward extension of future activities. The

image logo has also been further extended to related peripheral designs, with LOGO embroidery paired with cotton POLO shirts, bringing a refreshing experience to this year's "Taiwan International Hot Air Balloon Carnival"!