Dazhong.com reported on May 17 that according to CBA company, nine clubs have released new logos, the club’s visual system has been upgraded, and the new look shows the new charm of the CBA league! The upgraded club visual system includes the main logo and secondary logo, standard color matching system, standard font numbers and corresponding Chinese font design. A team's name, team logo, jersey and stadium design are all very important, among which the team name and team logo are particularly important.
are: Shanghai Sharks, Beijing Forbidden Warriors (formerly Beijing Aolong), Tianjin Pioneers (formerly Tianjin Golden Lions), Guangzhou Dragon Lions, Zhejiang Golden Bulls, Shenzhen Navigators (formerly Shenzhen Liebao), Nanjing Monkey King, Shanxi Raptors and Shandong Kings (formerly Shandong Venus).
Let's first experience some of the team names of the CBA teams
- Guangdong South China Tigers, Jilin Northeast Tigers, Xinjiang Flying Tigers, Liaoning Flying Leopards, Shenzhen Liebao, Guangzhou Dragon Lions, Zhejiang Lions, Tianjin Golden Lions... ....
——Jiangsu Dragons, Shanxi Raptors, Beijing Aolong, Zhejiang Golden Bulls.....
——Beijing Ducks, Qingdao Eagles.....
——Shanghai Sharks , Fujian Chinese Sturgeon , Sichuan Blue Whale...
- Bayi Rockets, Shandong Venus... Finally, there is another team: Nanjing Monkey King.
Think about it, why CBA's jersey sales and peripheral products have not been increasing. First of all, the marketing is not good, and then the design is really hard to describe. You name it, if the image is not good-looking, fans will not buy it. If you don't buy it, the team will have no income. Without income, it will be difficult for the team to develop healthily.
In fact, the so-called "CBA 2.0 Brand Upgrade Plan" is also launched in response to the current commercial shortcomings of the league. Yao Ming himself also said: "The CBA 2.0 I am talking about will be a very long process, both You can’t rest on your laurels and you can’t rush forward, but many of the current problems in the league will basically be solved in CBA 2.0. "
Therefore, CBA will upgrade the team logos and visual images of all teams within two seasons. . The new team visual images of the first batch of nine teams will be officially launched in the 2019-20 season; and before the start of the 2020-21 season, the visual images of all teams will be upgraded.
But having said that, many CBA teams choose animals as their team logos and mascots due to geographical and historical factors. Therefore, the CBA company’s team logo upgrade plan this time will not update the previous team logos. Totally negated, some are modifications and reconstructions based on the original ones.
(Dazhong.com)
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